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- Tasks: Coordinate brand marketing campaigns and manage creative workflows for Transport for Wales.
- Company: Join a diverse team at Transport for Wales, transforming transport for a sustainable future.
- Benefits: Inclusive workplace, personal development opportunities, and support for Welsh language skills.
- Why this job: Make a real impact on Wales' transport network while growing your marketing career.
- Qualifications: CIM Level 4 or equivalent experience in marketing and excellent organisational skills.
- Other info: Open to all backgrounds, with a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
At Transport for Wales we value diversity. It makes us stronger, helps us understand our customers better, make better decisions and be more innovative. Everyone’s different and has their own perspective so we’re building a diverse team that mirrors the communities we serve. Through this we’re determined to be one of Wales’ leading inclusive employers. We’re creating an inclusive transport network that everyone in Wales can be proud of.
Who we are
At Transport for Wales, we’re on a mission to transform transport in Wales and make it fit for the future, whether that’s rail, bus, walking or cycling. We want to inspire a nation to change the way it travels, so that we all travel more sustainably and help to combat the climate emergency we’re all facing. We’re an open and inclusive place to work, where everyone is welcome and our people are supported to reach their full potential. We want to create an environment where our people can grow and succeed. This is key to enabling us to deliver on the promises we’ve made to the people of Wales to build a sustainable transport network that meets their needs.
Role responsibilities
- To support the delivery of Transport for Wales’ (TfW) brand marketing by coordinating day-to-day campaigns and managing the workflow of the in-house Brand Studio. The role ensures high-quality creative output, alignment with TfW’s brand principles, positioning, and values, and supports insight-driven improvements.
- Deliver brand marketing campaigns and initiatives by planning, coordinating, and activating activity with the Brand Marketing Manager, ensuring alignment with TfW’s brand strategy to drive awareness, consideration, and preference.
- Develop and manage creative assets by briefing internal designers, copywriters, and external agencies with clear instructions, timelines, and feedback, ensuring outputs meet brand standards and are delivered on time and within budget.
- Coordinate the Brand Studio workflow by tracking briefs, prioritising tasks, and managing production schedules so that creative outputs are delivered efficiently and stakeholder expectations are met.
- Align brand and campaign activity across all marketing channels by collaborating with colleagues in Campaigns, Media, and Digital teams to ensure messaging and creative execution are consistent and integrated.
Who we’re looking for
- CIM Level 4 qualification OR equivalent level of experience
- Experience in marketing, brand, or creative campaign coordination.
- Excellent organisational skills and ability to manage workflows.
- Excellent written and verbal communication skills.
Welsh Language Skills
The ability to speak/write Welsh would make a great addition to your application, but it is not essential. Transport for Wales supports and promotes the use of the Welsh Language by employees and will encourage them to develop, improve and maintain their Welsh Language skills. We fully support our people who want to improve their Welsh language skills, and personal development for Welsh Language skills are offered in a variety of ways such as online learning, classroom courses and funding attendance at local community courses.
Next steps
Does this role sound like the opportunity you are looking for? Do you want to find out more? See attached Job Description for further details. Transport for Wales is a disability leader. We are happy to discuss any reasonable adjustments you may need in the recruitment process or as part of the role if you are successful. This advert will close at midnight on the day of the application closing date stated above. We do encourage you to submit your application as early as possible. Please note, we reserve the right to close this vacancy early if we receive sufficient applications. Note that you must hold the permanent right to work in the UK. We are not currently able to provide sponsorship.
Senior Brand Marketing Executive employer: Theinsideout
Contact Detail:
Theinsideout Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Marketing Executive
✨Tip Number 1
Get to know the company inside out! Research Transport for Wales, their values, and their mission. This will help you tailor your conversations and show that you're genuinely interested in being part of their diverse team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions and thinking about how your experience aligns with the role. Be ready to share specific examples of your past work that demonstrate your skills in brand marketing and campaign coordination.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Transport for Wales and contributing to their mission.
We think you need these skills to ace Senior Brand Marketing Executive
Some tips for your application 🫡
Show Your Passion for Transport: When writing your application, let your enthusiasm for transforming transport in Wales shine through. We want to see how your values align with ours and how you can contribute to creating a sustainable transport network.
Tailor Your Experience: Make sure to highlight your relevant experience in brand marketing and campaign coordination. We’re looking for specific examples that demonstrate your organisational skills and ability to manage workflows effectively.
Be Clear and Concise: Your written application should be easy to read and straight to the point. Use clear language and structure your thoughts logically. Remember, we appreciate excellent written communication skills!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Transport for Wales.
How to prepare for a job interview at Theinsideout
✨Know the Brand Inside Out
Before your interview, dive deep into Transport for Wales' brand values and mission. Understand their commitment to diversity and sustainability, and think about how your experience aligns with these principles. This will show that you’re not just interested in the role, but also in contributing to their vision.
✨Showcase Your Organisational Skills
As a Senior Brand Marketing Executive, you'll need to manage workflows effectively. Prepare examples from your past experiences where you've successfully coordinated campaigns or managed creative projects. Highlight your ability to prioritise tasks and meet deadlines, as this is crucial for the role.
✨Communicate Clearly and Confidently
Excellent communication skills are key for this position. Practice articulating your thoughts clearly, both verbally and in writing. You might even want to prepare a brief pitch about a marketing campaign you admire, explaining why it resonates with you and how it aligns with TfW’s goals.
✨Embrace the Welsh Language
While Welsh language skills aren’t mandatory, showing a willingness to learn can set you apart. If you have any experience with the Welsh language, mention it! If not, express your enthusiasm for developing these skills, as it demonstrates your commitment to the community and the role.
