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- Tasks: Coordinate brand marketing campaigns and manage creative workflows for Transport for Wales.
- Company: Join a leading inclusive employer transforming transport in Wales.
- Benefits: Supportive environment, personal development opportunities, and commitment to diversity.
- Why this job: Make a real impact on sustainable transport while growing your marketing skills.
- Qualifications: CIM Level 4 or equivalent experience in marketing and excellent organisational skills.
- Other info: Welsh language skills are a plus; we support your growth in this area.
The predicted salary is between 36000 - 60000 £ per year.
At Transport for Wales we value diversity. It makes us stronger, helps us understand our customers better, make better decisions and be more innovative. Everyone's different and has their own perspective so we're building a diverse team that mirrors the communities we serve. Through this we're determined to be one of Wales' leading inclusive employers. We're creating an inclusive transport network that everyone in Wales can be proud of.
At Transport for Wales, we're on a mission to transform transport in Wales and make it fit for the future, whether that's rail, bus, walking or cycling. We want to inspire a nation to change the way it travels, so that we all travel more sustainably and help to combat the climate emergency we're all facing. We're an open and inclusive place to work, where everyone is welcome and our people are supported to reach their full potential. We want to create an environment where our people can grow and succeed. This is key to enabling us to deliver on the promises we've made to the people of Wales to build a sustainable transport network that meets their needs.
Role responsibilities
- To support the delivery of Transport for Wales' (TfW) brand marketing by coordinating day-to-day campaigns and managing the workflow of the in-house Brand Studio. The role ensures high-quality creative output, alignment with TfW's brand principles, positioning, and values, and supports insight-driven improvements.
- Deliver brand marketing campaigns and initiatives by planning, coordinating, and activating activity with the Brand Marketing Manager, ensuring alignment with TfW's brand strategy to drive awareness, consideration, and preference.
- Develop and manage creative assets by briefing internal designers, copywriters, and external agencies with clear instructions, timelines, and feedback, ensuring outputs meet brand standards and are delivered on time and within budget.
- Coordinate the Brand Studio workflow by tracking briefs, prioritising tasks, and managing production schedules so that creative outputs are delivered efficiently and stakeholder expectations are met.
- Align brand and campaign activity across all marketing channels by collaborating with colleagues in Campaigns, Media, and Digital teams to ensure messaging and creative execution are consistent and integrated.
Who we're looking for
- CIM Level 4 qualification OR equivalent level of experience
- Experience in marketing, brand, or creative campaign coordination.
- Excellent organisational skills and ability to manage workflows.
- Excellent written and verbal communication skills.
- Welsh Language Skills: The ability to speak/write Welsh would make a great addition to your application, but it is not essential.
Transport for Wales supports and promotes the use of the Welsh Language by employees and will encourage them to develop, improve and maintain their Welsh Language skills. We fully support our people who want to improve their Welsh language skills, and personal development for Welsh Language skills are offered in a variety of ways such as online learning, classroom courses and funding attendance at local community courses.
Next steps
Does this role sound like the opportunity you are looking for? Do you want to find out more? See attached Job Description for further details.
Transport for Wales is a disability leader. We are happy to discuss any reasonable adjustments you may need in the recruitment process or as part of the role if you are successful. This advert will close at midnight on the day of the application closing date stated above. We do encourage you to submit your application as early as possible. Please note, we reserve the right to close this vacancy early if we receive sufficient applications. Note that you must hold the permanent right to work in the UK. We are not currently able to provide sponsorship.
Senior Brand Marketing Executive in London employer: Theinsideout
Contact Detail:
Theinsideout Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Marketing Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Transport for Wales. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show your passion for sustainability! When you get the chance to chat with interviewers, share your thoughts on how brand marketing can drive awareness for sustainable transport. It’ll show you’re aligned with their mission.
✨Tip Number 3
Prepare for the interview by knowing their brand inside out. Familiarise yourself with their campaigns and values. This will help you demonstrate how you can contribute to their goals and fit into their diverse team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Transport for Wales.
We think you need these skills to ace Senior Brand Marketing Executive in London
Some tips for your application 🫡
Show Your Passion for Transport: When writing your application, let your enthusiasm for transforming transport in Wales shine through. We want to see how your values align with ours and how you can contribute to creating a sustainable transport network.
Be Clear and Concise: Make sure your written application is easy to read and straight to the point. Use clear language to describe your experience and skills, especially those related to brand marketing and campaign coordination. We appreciate clarity!
Highlight Your Organisational Skills: Since this role involves managing workflows and coordinating campaigns, be sure to showcase your organisational skills. Share examples of how you've successfully managed projects or tasks in the past, as this will resonate with us.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Theinsideout
✨Know the Brand Inside Out
Before your interview, dive deep into Transport for Wales' brand values and mission. Understand their commitment to diversity and sustainability, and think about how your experience aligns with these principles. This will show that you're not just interested in the role, but also in contributing to their vision.
✨Showcase Your Campaign Experience
Be ready to discuss specific marketing campaigns you've coordinated in the past. Highlight your organisational skills and how you managed workflows to ensure timely delivery. Use examples that demonstrate your ability to align creative outputs with brand strategies, as this is crucial for the role.
✨Communicate Clearly and Confidently
Since excellent communication skills are a must, practice articulating your thoughts clearly. Prepare to discuss how you’ve collaborated with different teams, like digital or media, to ensure consistent messaging. This will help you stand out as a candidate who can effectively manage cross-functional relationships.
✨Embrace Inclusivity and Diversity
Transport for Wales values diversity, so be prepared to share your perspective on inclusivity in the workplace. Think about how you can contribute to a diverse team and support an inclusive environment. This will resonate well with their mission and show that you’re a good cultural fit.
