Head of Brand & Social The smart way to get away in London

At loveholidays, we trailblaze together. We’re on a mission to open the world to everyone, giving our customers unlimited choice, unmatched ease and unmissable value for their next getaway. Our team is the driving force behind our role as our customers’ personal holiday expert. We’re using progressive tech to drive cutting-edge innovation.

The Brand team is central to loveholidays’ ambition to evolve into a distinctive challenger brand with emotional connection and cultural relevance. We’re at a pivotal moment: scaling internationally across multiple markets whilst building world-class capabilities in brand, social media, PR, and influencer marketing. Our mission is to position loveholidays as the trusted holiday choice in an AI-first world, driving both brand devotion and commercial growth through culturally resonant storytelling.

The impact you’ll have: Reporting to the Brand Director, the Head of Brand and Social will be a strategic leader who transforms our brand and social media capability from solid foundations into world-class performance. You’ll balance creativity with commercial rigour, leading the development of our brand narrative, social media strategy, and reputation management across our key markets. As a natural creative thinker, you’ll have your finger on the pulse of culture – spotting emerging trends, understanding what resonates with audiences, and bringing bold ideas that help us stand out as a challenger brand.

Your day-to-day:

• Lead integrated brand and social strategy that connects brand building with commercial outcomes, creating evidence-based strategies and integrated media plans to drive awareness, trust, and conversion across multiple markets.
• Pioneer creative storytelling and cultural connection – spotting trends, understanding what makes content resonate, and bringing bold ideas that demonstrate how much we love holidays.
• Drive strategic planning and prioritisation across brand, social, and reputation workstreams, translating market shifts and performance data into clear direction.
• Develop scalable frameworks for brand narrative, social content strategy, influencer partnerships, and reputation management.
• Build senior stakeholder relationships across Commercial, Product, and CX teams to embed brand thinking company-wide.
• Establish measurement approaches that go beyond vanity metrics to demonstrate brand impact on consideration, trust, and commercial performance.
• Elevate team capability through coaching, strategic thinking development, and creating a culture of curiosity and creative confidence.

Your skillset:

• Strategic marketing leader with significant experience leading brand and social media for consumer-facing brands.
• Creative thinker with cultural fluency – you naturally spot what’s happening in culture and understand emerging social and content trends.
• Proven ability to translate complexity into clarity – you’ve guided teams through ambiguity and created frameworks that enable consistent execution.
• Deep expertise in social media strategy across organic, paid, influencer, and community channels.
• Commercial mindset with strong analytical capability – you connect brand activity to business metrics and build measurement frameworks.
• Experience operating in multi-market environments, understanding how to scale brand and content strategies.
• Senior stakeholder management expertise – you build lasting partnerships and communicate with clarity.

Desirable:

• Track record working within or competing against major travel, e-commerce, or marketplace brands.
• Experience leading teams through significant capability uplift or organisational transformation.
• Understanding of challenger brand positioning and how to compete against larger competitors.

Perks of joining us:

• Company pension contributions at 5%.
• Individualised training budget for you to learn on the job.
• Discounted holidays for you, your family and friends.
• 25 days of holidays per annum (plus 8 public holidays), increasing by 1 day for every second year of service, up to a maximum of 30 days.
• Ability to buy and sell annual leave.
• Cycle to work scheme, season ticket loan, and eye care vouchers.

At loveholidays, we focus on developing an inclusive culture and environment that encourages personal growth and collective success. Each individual offers unique perspectives and ideas that increase the diversity and effectiveness of our teams.

The interview journey:

• Talent Acquisition Partner screening – 30 mins
• 1st stage with Brand Director – 45 mins
• Final stage with Brand Director and Chief Marketing Officer including strategic case study presentation – 90 mins