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For Companies At a Glance
- Tasks: Lead creative vision for fintech events across Asia and Europe, enhancing customer experiences.
- Company: Join Money20/20, the leading event in fintech, known for its innovative approach.
- Benefits: Enjoy a dynamic work environment with opportunities for collaboration and creativity.
- Why this job: Be part of a team that redefines event experiences and drives industry innovation.
- Qualifications: Experience in creative direction and event management, with a passion for customer engagement.
- Other info: Work closely with global teams to ensure brand consistency and regional relevance.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Position Overview
As Creative Director for Asia & Europe, you’ll report to the SVP Brand Experience with support from the global Brand Experience team in London and Singapore. You’ll work across both regional teams to deliver exceptional, “unboring” experiences that maintain Money20/20’s position as the must-attend event in fintech.
Key Responsibilities
Creative Vision & Experience Design
Reimagine the entire event journey from pre-show engagement to post-event magic
Set the creative vision and translate it into executable blueprints for both regions
Identify innovative concepts that elevate customer experience, driving loyalty and retention
Create immersive, memorable experiences that reflect Money20/20’s “awe, wonder and unboring approach”
Strategic Leadership
Collaborate with SVP Brand Experience, SVP Asia, and Chief Growth and Strategy Officer
Share insights and ideas with the Creative Director, USA to ensure global brand consistency
Anticipate industry needs before they emerge and transform them into tangible experiences
Develop blueprints for how each geography executes the vision while respecting regional nuances
Data-Driven Decision Making
Leverage customer feedback, insights, and analytics to understand and enhance the customer journey
Use data to inform creative decisions and measure success through revenue, retention, and NPS
Cross-Functional Collaboration
Champion the creative blueprint in collaboration with regional teams and project managers
Contribute to planning sessions to align execution with product vision and strategy
Partner with design and operations teams to set experience design blueprints and visual identity
Work with marketing, content, and commercial teams to ensure alignment with global brand strategy
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Creative Director, Asia & Europe employer: Theinsideout
Contact Detail:
Theinsideout Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Director, Asia & Europe
✨Tip Number 1
Network with professionals in the fintech and event management industries. Attend relevant events and engage with key players on platforms like LinkedIn to build relationships that could lead to referrals or insider information about the role.
✨Tip Number 2
Familiarise yourself with Money20/20's past events and their unique branding approach. Understanding their previous themes and customer engagement strategies will help you demonstrate your alignment with their vision during discussions.
✨Tip Number 3
Showcase your ability to create immersive experiences by preparing a portfolio of your previous work. Highlight projects where you successfully combined creativity with data-driven insights to enhance customer experiences.
✨Tip Number 4
Stay updated on the latest trends in both the fintech industry and event marketing. Being knowledgeable about emerging technologies and customer preferences will position you as a forward-thinking candidate who can anticipate industry needs.
We think you need these skills to ace Creative Director, Asia & Europe
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Creative Director for Asia & Europe. Familiarise yourself with the key aspects of the job description, such as experience design and strategic leadership.
Tailor Your CV: Highlight your relevant experience in creative vision and event management. Use specific examples that demonstrate your ability to create immersive experiences and lead cross-functional teams, ensuring your CV aligns with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for creativity and innovation. Discuss how your previous experiences have prepared you for this role and how you can contribute to Money20/20's mission of delivering 'unboring' experiences.
Showcase Your Portfolio: If applicable, include a portfolio that highlights your best work in creative direction and event design. Make sure it reflects your ability to create memorable experiences and demonstrates your understanding of customer engagement.
How to prepare for a job interview at Theinsideout
✨Showcase Your Creative Vision
As a Creative Director, it's crucial to demonstrate your ability to envision and execute innovative concepts. Prepare examples of past projects where you transformed ideas into memorable experiences, highlighting how they aligned with brand values.
✨Understand Regional Nuances
Since the role spans Asia and Europe, research cultural differences and preferences in both regions. Be ready to discuss how you would tailor experiences to resonate with diverse audiences while maintaining a cohesive brand identity.
✨Emphasise Data-Driven Decisions
Familiarise yourself with how data can inform creative strategies. Be prepared to discuss how you've used customer feedback and analytics in previous roles to enhance experiences and drive engagement.
✨Collaboration is Key
Highlight your experience working cross-functionally with various teams. Share specific examples of how you've successfully collaborated with marketing, design, and operations to bring a creative vision to life, ensuring alignment with overall strategy.
