Brand Manager – Governance

Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long‑term investment and savings solutions.

The role holder is responsible for governing the brand strategy and portfolio of brands at M&G. The brand manager will effectively manage all brand assets, designing and monitoring agreed standards, procedures and processes to enable correct implementation. The scope of this role includes all M&G and M&G-owned brands within the portfolio. The role holder will work in collaboration with the Senior Manager to develop group‑wide frameworks and processes, to enable all users of the brand to do so with accuracy and correct understanding.

They will have operational responsibility for brand management reporting, including liaison with other business areas and external suppliers e.g. CSC/Baker McKenzie in support of the Group Head of Brand and their Senior Manager. Working with other parts of the business they will provide help and guidance, facilitate and manage forums and monitor the effectiveness of brand processes. They will also be responsible for the creation, management and updating of any governance documentation and records required for compliance, legal or senior stakeholder reporting purposes.

• Support the rollout and implementation of a new governance framework.
• Develop, monitor and operate brand governance processes and protocols for the use of brand operations platforms.
• Protect brand equity and integrity across the brand portfolio through the evaluation and deployment of appropriate governance and brand management processes.
• Monitor the effectiveness of brand processes and provide operational support.
• Create and manage the calendar of (any required) brand management and governance forums, oversight and evaluation meetings as well as set‑up one‑off workshops needed to initiate, develop or agree new governance processes and brand standards.
• Responsible for triaging trademark license enquiries and provide consistent oversight to manage through to a clear and communicated outcome.
• Responsible for maintaining a record of trademark license agreements for the M&G brand.
• Responsible for any KCA and annual attestation requirements and monthly RCSA report production.
• Responsible for legal record keeping from interactions with external legal partner.
• Team admin support and mailbox management (shared with three other brand managers).

• Proven experience in a team within a major brand function, supporting brand management and governance processes and associated communications, managing multiple stakeholders within a corporate environment; preferably with Financial Services or regulated industry experience.
• A solid track record in supporting the development of brand support processes and content, governance systems and oversight of brand management platforms for multiple brands.
• A clear, engaging communicator with an ability to be able to explain processes in a simplified way to users and stakeholders of all levels.
• This role needs someone with a positive outlook, who actively likes working with different kinds of people.
• A collaborative individual with an ability to work with others, including suppliers and strategic partners to help them understand what’s ‘tight’ and what’s ‘loose’ in terms of the strategy and the application of the brand asset.
• A calm, pragmatic and energised team member with an ability to think creatively and support activities that may not be a part of their exact remit.
• Can act as a natural brand champion on all elements of the brand strategy and the application of the assets across the business, but has good commercial sense to know when flexibility is important.
• Resilient, able to deliver under pressure.
• Ability to deal with challenge, ambiguity (both external and internal) and help others understand the benefits of longer‑term strategy.
• Has an eye for detail and enjoys solving problems – as well as helping others navigate the guidelines, processes and brand standards.

At M&G, we’re committed to helping you thrive and supporting your wellbeing, both at work and beyond. Our benefits are designed to help you balance your professional and personal life, while planning confidently for your future. Our UK benefits include:

• A valuable pension scheme of 18%, with 13% made up of Employer Contributions and 5% Employee Contributions.
• Share Save and our Share Incentive Plan, together with access to financial wellbeing and support services.
• 38 days annual leave including bank holidays, with the opportunity to purchase up to 5 extra days and additional flexibility through our Time Off When You Need It policy.
• Market leading Inspiring Families policy includes comprehensive support and paid parental leave covering maternity, adoption, surrogacy, and paternity leave.
• Health & Protection cover including Private Healthcare, Critical Illness cover and Life Assurance for you, with family options.

We have a diverse workforce and an inclusive culture at M&G, underpinned by our policies and our employee‑led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks. M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long‑term health conditions, disabilities, or neuro‑divergent conditions. If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: careers@mandg.com