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- Tasks: Lead brand strategy and communications for HMRC, ensuring alignment with business objectives.
- Company: Join HMRC, a dynamic government department focused on impactful communication and innovation.
- Benefits: Enjoy flexible working, generous leave, and a strong pension contribution.
- Why this job: Be part of a motivated team making a real difference in public service and brand reputation.
- Qualifications: Experience in brand management and culture change, with strong communication skills required.
- Other info: Opportunities for personal development and coaching in a collaborative environment.
The predicted salary is between 44000 - 62000 £ per year.
About the job
Job summary
Discover a career in your hands at HMRC. Whether you’re seeking purpose, growth, or a workplace that gives you a true sense of belonging, hear from some of our employees as they share their story about what it’s really like to work at HMRC.
Visit ourYouTube channelto watch the full series and come and discover your potential.
The Communications Directorate delivers professional communications on behalf of HMRC and is recognised as running one of the largest and busiest communications teams in government.
We deliver through a host of functions including;
- Internal and Change
- Press and Digital
- Brand and Campaigns
- Strategic Communications
- External Affairs
- New/changing tax policies
- Customer Support and Compliance
- Borders and Trade
- Transformation
With a focus on building professional competence colleagues are expected to work across several skillsets including using data insights, digital channels, stakeholder and business partner relationships.
We are creative, fast working and encourage collaboration. With a big job to do you’ll be joining a strong, motivated communications team. Striving for innovation and excellence no other department touches the lives of so many people.
Job description
With a big job to do you’ll be joining a strong, motivated communications team.
We are looking for someone with a strong background in brand and/or culture change who will support our Head of Brand to develop and implement our brand both internally and externally, ensuring it is embedded in our behaviours as well as our communications.
Person specification
As a Senior Brand Manager, you will play a role in the way we operate across the whole business area. You will do this by:
Being a key part of keeping HMRC at the forefront of brand and meet high standards for communications across HMRC.
Leading key activities/projects to drive forward the implementation of HMRC’s brand strategy both internally and externally.
Accurately planning, coordinate, and deliver projects aligned with HMRC’s business objectives.
Developing a keen understanding of major HMRC programmes and the role of communications in delivering them.
Being an adviser on brand and reputation management to HMRC’s senior leaders and wider communications function.
Regularly interacting and working with various managers and senior stakeholders throughout HMRC Comms.
Essential Criteria:
You are required to demonstrate experience of the following within your application:
- Excellent understanding of – and passion for – brand and /or organisational culture change.
- Strong interpersonal skills, communicating with transparency, integrity and passion and influencing stakeholders.
- Experience collaborating with within and across teams, departments and organisations to reach a common goal.
- Excellent presentation, written and drafting skills with the ability to work in a fast-paced environment.
Desirable Criteria:
- Strong skills in campaigns
- Internal/External comms experience
Transitional Sites
For more information on where you might be working,review this information on our locations.
If your location preference is for one of the following sites, it’s important to note that these are not long-term sites for HMRC and we will require you to move to a new building in the future, subject to our location strategy and the applicable employee policies at that time.
These sites are:
- Benton Park View, Newcastle – moving to Pilgrims Quarter, Newcastle
- Lynx House, Portsmouth – moving to No.1 The Goodsyard, Portsmouth
You will be given more information about what this means at the job offer stage
Behaviours
We’ll assess you against these behaviours during the selection process:
- Communicating and Influencing
- Seeing the Big Picture
- Working Together
Benefits
HMRC operates both Flexible and Hybrid Working policies, allowing you to balance your work and personal commitments.We welcome applications from those who need to work a more flexible arrangement and will agree to requests where possible, considering our operational and customer service needs.
We offer a generous leave allowance, starting at 25 days and increasing by a day for every year of qualifying service up to a maximum of 30 days.
- Pension– We make contributions to our colleagues’ Alpha pension equal to at least 28.97% of their salary.
- Family friendly policies.
- Personal support.
- Coaching and development.
To find out more about HMRCbenefitsand find out what it’s really like to work for HMRChear from our insidersor visitThinking of joining the Civil Service
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Brand Development Manager employer: Theinsideout
Contact Detail:
Theinsideout Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Development Manager
✨Tip Number 1
Familiarise yourself with HMRC's brand values and recent campaigns. Understanding their current messaging will help you align your ideas with their objectives during discussions.
✨Tip Number 2
Network with current or former HMRC employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable in interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed brand or culture change in previous roles. Tailoring your experiences to reflect HMRC's needs will demonstrate your suitability for the role.
✨Tip Number 4
Stay updated on current trends in brand management and communications. Being able to reference recent developments or case studies during your conversations will show your passion and expertise in the field.
We think you need these skills to ace Brand Development Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Brand Development Manager position. Understand the key responsibilities and essential criteria required, as this will help you tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in brand and organisational culture change. Provide specific examples of past projects or roles where you demonstrated strong interpersonal skills and effective communication.
Showcase Your Skills: Make sure to highlight your excellent presentation, written, and drafting skills. Consider including a brief example of a successful campaign or project you led, showcasing your ability to work in a fast-paced environment.
Tailor Your Application: Customise your cover letter to reflect your passion for the role and how your values align with HMRC's mission. Mention your understanding of their brand strategy and how you can contribute to enhancing their reputation among key audiences.
How to prepare for a job interview at Theinsideout
✨Show Your Passion for Brand Development
Make sure to express your enthusiasm for brand and organisational culture change during the interview. Share specific examples from your past experiences that highlight your understanding of brand strategy and how you've successfully implemented it.
✨Demonstrate Strong Interpersonal Skills
Since the role involves collaborating with various stakeholders, be prepared to discuss how you've effectively communicated and influenced others in previous roles. Use examples that showcase your ability to work transparently and with integrity.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to see the big picture. Think of scenarios where you had to lead a project or campaign, and be ready to explain your thought process and the outcomes.
✨Highlight Your Presentation Skills
As excellent presentation skills are essential for this role, prepare to discuss how you've successfully presented ideas or strategies to senior leaders. Consider bringing a portfolio or examples of your work to demonstrate your capabilities.
