Social Media Lead - Cult Beauty

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn't one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty's breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry's digital strategic leader.

Cult Beauty

Cult Beauty is part of THG Beauty, a division of THG - a global ecommerce group with a mission to be the leading online destination for beauty and sports nutrition. Alongside sister retail sites LOOKFANTASTIC and Dermstore, and a portfolio of owned beauty brands, THG Beauty combines its position as retailer, brand owner and manufacturer to support the beauty industry's ongoing shift online.

Cult Beauty champions transparency and trust, curating a range of premium and cult-status brands for a discerning, beauty-obsessed community across the UK and international markets

Why be a Social Media Lead at THG Beauty?

As Social Media Lead, you'll lead Cult Beauty's social vision and strategy, shaping how the brand shows up, connects and builds community across every platform. Sitting at the intersection of content, culture and creativity, you'll evolve our channel identities, develop distinctive social-first content franchises and turn our wider content and campaign strategy into ideas designed to make an impact on social. You'll lead and inspire the social team, championing creative ambition while using audience and performance insights to continually evolve our approach.

As Social Media Lead you'll:

• Own and evolve Cult Beauty's overarching organic social media strategy across Instagram, TikTok, YouTube, Facebook and emerging platforms.
• Define a clear purpose, audience and creative approach for each social channel, ensuring our content feels distinctive and platform-native.
• Execute our social-first strategy, identifying how key campaigns, launches, cultural moments and commercial priorities should come to life across social.
• Lead social-first campaign ideation across key brand and commercial moments, working closely with Content, Creative, Buying, Retail Media and Marketing teams.
• Own and manage the social media budget, ensuring investment is strategically allocated across creators, tools and external partners to maximise impact and deliver against key objectives.
• Develop and deliver distinctive, repeatable social-first content franchises that build audience recognition, engagement and brand equity.
• Lead weekly social ideation and planning sessions, creating a culture of proactive creativity and ensuring the team is consistently bringing forward new ideas.
• Act as a guardian of Cult Beauty's social identity, ensuring our tone of voice, visual language and content approach remain consistent, reviewing and signing off weekly content, creative and copy across channels.
• Identify emerging social trends, platform developments, creators and cultural conversations, translating these into relevant opportunities for our brand.
• Work closely with the Social Media & Community Manager to ensure strategy translates into an effective and balanced social calendar.
• Use channel performance, audience behaviour and social listening to identify opportunities, shape future content and continually optimise our strategy.
• Define social KPIs and success measures, ensuring performance and learnings are clearly communicated back to the wider business.
• Manage, develop and inspire the Social team, creating clear ownership across channels while encouraging collaboration and shared learning.
• Champion social-first thinking across the wider business, helping teams understand how social can build brand relevance, community and commercial impact.

What skills and experience do I need for this role?

4+ years' experience in a senior social media role within a brand, retailer, agency or editorial environment.

Proven experience developing and delivering successful multi‑channel organic social strategies.

Strong understanding of Instagram, TikTok and