Senior Social Media Manager in London

Overview

Role: Senior Social Media Manager (9 month FTC)

Reporting to: Head of Marcomms

Location: Clapham Junction (in-office minimum 3 days per week).

Here at The Gym Group we believe we are simply the best in our industry! Our amazing teams have skills, abilities and can-do attitudes that make this a great place to work! We have strong, embedded values and an easy-going culture which ensures we put our people first. We pride ourselves on being fun, innovative, inclusive and engaging.

What you need to know about us… The Gym Group is not like your average gym! To our members we are the lowest cost nationwide 24/7 Gym with over 250 gyms and counting! To our teams we are fun, welcoming, engaging and inclusive. We challenge our limits and push ourselves to impact positive change with our goals and initiatives. We take steps into new areas with a real and authentic purpose - It’s our mission to break down barriers to fitness for all.

We’re #1 in our industry when it comes to our values, our culture and our people. We offer a fantastic place to work in a great working culture. We have been recognised as by The Sunday Times as one of The Best Places to Work which is all down to our great leaders and exceptional teams.

About the Role… We’re looking for a commercially-minded, creatively ambitious Senior Social Media Manager to lead and evolve our national and local social media strategy. This is a high-impact role that sits at the intersection of creativity, performance and brand. You’ll shape the content strategy, lead a talented team, and drive measurable business results through organic and paid social, influencer partnerships and structured testing.

You’ll need to be equally comfortable setting strategic direction, analysing performance data, influencing senior stakeholders and getting hands-on with content creation when needed. This is a hybrid role, with a minimum of 3 days per week in the office.

What You’ll Be Doing

• Lead and evolve the social media strategy across national and local channels.
• Drive growth in reach, engagement and brand impact while clearly linking activity to commercial outcomes.
• Build structured test-and-learn programmes to continuously improve creative effectiveness across organic and paid social.
• Define and lead the content strategy, developing bold, platform-native ideas and repeatable formats.
• Create a culture of creative bravery and innovation within the team.
• Personally contribute to ideation and content development where needed.
• Review and evolve our influencer strategy with a strong focus on ROI and measurable business impact.
• Partner closely with media and campaign teams to improve paid social asset performance through insight-led creative optimisation.
• Lead social reporting and insight, elevating how we measure and communicate effectiveness.
• Manage and develop two direct reports, creating a high-performing, empowered social team.

About you

• You have at least 5 years’ experience in social media marketing, primarily within a corporate environment (brand-side or agency).
• You have a proven track record of delivering growth across platforms such as TikTok and Instagram.
• You have strong experience in social media measurement and reporting, and can confidently connect performance to wider business metrics.
• You’ve managed paid influencer campaigns with clear commercial objectives and ROI focus.
• You’re experienced in social content production, including briefing and shoot management.
• You’re commercially minded, data-literate and comfortable making decisions based on insight.
• You’re a strong stakeholder manager who can influence across marketing, PR and leadership teams.
• You thrive in a fast-paced environment and know how to prioritise high-impact work.

If you’re excited by the opportunity to lead social strategy while elevating creative and commercial performance, we’d love to hear from you.

Need assistance? If you have a disability or condition that makes it difficult for you to complete your application online please email your cv to or alternatively call the TGG Recruitment team on 0203 319 4838 and someone will be more than happy to support you.