At a Glance
- Tasks: Lead and optimise paid shopping campaigns on Google and Microsoft Ads.
- Company: Dynamic agency with a focus on innovative digital marketing solutions.
- Benefits: Pro-rated holidays, birthday leave, and a hybrid work model.
- Other info: Opportunity for career growth in a supportive environment.
- Why this job: Join a creative team and make an impact in the fast-paced world of online advertising.
- Qualifications: 5+ years in PPC, strong analytical skills, and experience with client management.
The predicted salary is between 50000 - 65000 £ per year.
We’re looking for an experienced Account Director with hands‑on Paid Shopping experience (Google & Microsoft Ads), product feed experience, and strong online planning & buying skills.
Who we are looking for?
- 5+ years of experience in a PPC role, specifically in Paid Shopping.
- Analytical, independent, ambitious, detail‑oriented and a self‑starter.
- Strong experience managing paid media campaigns with a focus on direct response and ROAS.
- Proficiency with the full Google suite; experience with attribution, tracking and measurement.
- A Meta Blueprint certification or other digital media certifications is a plus.
- Experience with Looker Studio is a plus.
- Experience liaising with senior clients.
Responsibilities and Tasks
- Campaign Planning / Buying: Desk research, audience data, keyword research, audience planners. Research and contribute to presentation creation. Brief media owners, compile audience data and buying details. Prepare detailed media schedules and supporting rationale. Review previous campaign performance for trends. Negotiate and buy media post sign‑off.
- Campaign Setups: Paid Search / Shopping: Google & Microsoft Ads – setup, activation, review for best practice. Paid Social: Facebook and other platforms – review, implement best practice, liaise on tracking code implementation, collaborate with traffic partner. Manage monthly media schedules and budget allocations per platform. Ensure campaigns go live on time, troubleshoot issues. Monitor and optimise campaigns based on performance. Manage budget pacing and spends across platforms, campaigns, ad sets and groups. Analyse performance to produce strategic insights and recommendations for efficiency.
- Campaign Reporting: Maintain dashboards; conduct weekly calls to discuss performance. Liaise with senior and mid‑level clients on all elements of their online plan. Contribute to pitch presentations as required. Excellent client service and multitasking; coordinate media proposals, implementation plans and results presentations. Clear, concise writing and persuasive presentation style. Well‑rounded media planner and buyer with strong media mix understanding. Supervise media buying and rates; strong negotiating skills. Commercial acumen: understanding income streams and profitability, identifying new revenue streams, proactive awareness of industry changes, ensuring financial admin is up to date.
Benefits and Perks:
- Pro‑rated holidays: 20 days for full‑time contract, 15 days for 9‑month contract.
- Leave on birthday (if within contract period).
- Closed between Christmas and New Year.
Timings: Expected June start to allow overlap with colleague on maternity leave. Hybrid: two days per week at central London office, Euston.
Remuneration: Competitive salary based on experience and track record.
Online Account Director (Paid Shopping), Maternity Cover in London employer: Thegrovemedia
Join a dynamic team as an Online Account Director in the heart of London, where your expertise in Paid Shopping will be valued and nurtured. We offer a supportive work culture that prioritises employee growth, with opportunities for professional development and a competitive salary package. Enjoy the flexibility of a hybrid working model, generous holiday allowances, and a vibrant office environment that fosters collaboration and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Online Account Director (Paid Shopping), Maternity Cover in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Thegrovemedia and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Thegrovemedia are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Thegrovemedia on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Thegrovemedia. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Online Account Director (Paid Shopping), Maternity Cover in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Thegrovemedia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Thegrovemedia:Show us that you’ve done your homework! In your application, briefly mention what you admire about Thegrovemedia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Thegrovemedia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Thegrovemedia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Thegrovemedia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
