At a Glance
- Tasks: Drive growth by acquiring new Chinese restaurants and managing your own sales pipeline.
- Company: Join TheFork, a leading restaurant booking platform in Europe.
- Benefits: Enjoy competitive salary, uncapped commission, and lifestyle benefits.
- Other info: Be part of a diverse, inclusive culture with excellent career development opportunities.
- Why this job: Make a real impact in the vibrant restaurant industry while working with a passionate team.
- Qualifications: Fluent in Mandarin and English, with 4+ years of sales experience.
The predicted salary is between 35000 - 45000 £ per year.
Join our Movement and Champion Restaurant Culture! At TheFork we believe that the best things in life happen around the table. As the leading restaurant booking platform in Europe, we connect the broadest community of loyal diners with the world’s favourite restaurants. Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries. We’re part of the Tripadvisor Group and proud to be building a diverse, people‑first culture where “respect”, “ownership”, “growth” and “better together” values thrive.
If you’re passionate about food, technology, and making a real impact, your seat at the table is ready. In the UK, we operate in one of the most competitive and fast‑paced restaurant markets, where success requires strong execution, resilience, and commercial drive. We are looking for a Mandarin‑speaking KAM Hunter to accelerate TheFork’s growth within the Asian restaurant segment, with a strong focus on the Chinese restaurant market across key UK areas. This is a target‑driven new business role, focused on acquiring high‑potential independent restaurants, groups, and strategic accounts in the Chinese sector. You will take full ownership of your territory, build a strong self‑generated pipeline, and lead negotiations end to end within one of the UK’s most dynamic and influential hospitality communities.
What You Will Do
- Prospecting and acquiring new restaurants, with a strong focus on Chinese and wider Asian restaurants in key UK locations
- Generating your own pipeline through cold calls, walk‑ins, referrals, networking, and local market mapping
- Conducting in‑person meetings and product demos to present TheFork’s B2C and B2B value proposition
- Managing your own pipeline from first contact to negotiation and closing
- Adapting your schedule to restaurant availability, including occasional evening meetings
- Sharing market insights with the wider sales team to improve our approach to the Asian restaurant segment
What Success Looks Like
- First 60 days
- Quick ramp up on the sales pitch and product knowledge (both B2C and B2B)
- Create a strong pipeline of qualified opportunities
- Demonstrate consistent daily activity across calls, visits, meetings, and follow‑ups
- Close your first 10+ deals independently
- After the first 60 days
- Reach full productivity on quarterly acquisition targets
- Manage your territory independently and proactively
- Consistently generate new business through your own pipeline
- Deliver strong weekly activity levels, including around 10 meetings per week and 30+ new opportunities created monthly
- Become a key internal reference point for the Chinese and wider Asian restaurant segment in your territory
Who You Are
- You must meet these essential qualifications
- Fluent in Mandarin and English – both spoken and written
- 4+ years of experience in sales, ideally in B2B, field sales, hospitality tech, food service, or restaurant‑related environments
- Proven ability to prospect, manage a pipeline, negotiate, and close deals independently
- Strong commercial mindset with the ability to influence and negotiate effectively
- Resilience, with a positive and proactive attitude towards working in a target‑driven environment
- Strong organisational skills, with the ability to manage priorities effectively in a fast‑paced setting
- You can impress us with
- Previous experience selling to Asian‑owned businesses
- A strong local network within the Chinese or wider Asian hospitality community
- A genuine passion for hospitality, with an interest in digital products and technology
- Energy, consistency, and determination when facing challenges or rejection
- A competitive mindset and ambition to exceed targets
- Genuine passion for restaurants, food culture, and hospitality
- Interest in digital products, restaurant technology, and marketplace platforms
- Confidence using digital tools, including Google Workspace; CRM experience is a plus
What We Offer You
- An awesome team
- Competitive fixed salary and uncapped commission
- A permanent contract
- Lunch vouchers available
- 3 working days per week (delivered to the office only)
- International teams and a multicultural environment spanning 11 offices across Europe
- Highly inclusive working environment
- Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel etc
- Continuous learning and development programs
- Free access to the Calm app to help you build resilience wherever you are in your mental health journey
- Dedicated parental leave and caregiver leave policies (12 weeks fully paid)
- Health insurance
- Life & Disability Insurance at no cost to the employee
- Attractive pension plans
- Amazing offices with dining, a coffee point on each floor, and leisure area
- Team building events
All hiring happens through our careers site and official email. We do not text or ask for payment during the hiring process. Please report any suspicious messages immediately. We believe that we are better together, and we welcome you for who you are. We endeavor to ensure that everyone – regardless of ability, age, socio‑economic & cultural background, ethnicity, faith, gender, gender expression, gender identity, ideology, national origin, race, sexual orientation, marital status, or any characteristic protected under applicable law – has the opportunity to reach their full potential. At TheFork, we want you to bring us your unique perspectives and experiences, so we can collectively continue disrupting the restaurant industry and go from good to great. TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application, interview, or participation in the selection process due to health conditions or disability, please direct your inquiries to AccessibleRecruitment@TheFork.com. Our HR team will review the request and respond accordingly.
Key Account Manager – Chinese Market employer: TheFork
At TheFork, we pride ourselves on fostering a vibrant and inclusive work culture that champions growth and innovation in the restaurant industry. As a Key Account Manager focusing on the Chinese market, you'll enjoy competitive compensation, uncapped commission, and a supportive environment that values your contributions and encourages professional development. With a commitment to employee well-being, including lifestyle benefits and comprehensive health insurance, TheFork is an exceptional employer for those passionate about making a meaningful impact in a dynamic sector.
StudySmarter Expert Advice🤫
We think this is how you could land Key Account Manager – Chinese Market
✨Tip Number 1
Get out there and network! Attend local events, food festivals, or restaurant openings where you can meet potential clients face-to-face. Building relationships in person can really set you apart from the competition.
✨Tip Number 2
Don’t underestimate the power of cold calling. It might feel daunting, but practice makes perfect! Prepare a solid pitch that highlights TheFork’s unique value for Chinese restaurants and get ready to make those calls.
✨Tip Number 3
Be proactive in managing your pipeline. Use tools like CRM systems to keep track of your leads and follow up regularly. Staying organised will help you close deals faster and hit those targets!
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our awesome team at TheFork!
We think you need these skills to ace Key Account Manager – Chinese Market
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Key Account Manager role. Highlight your experience in sales, especially within the hospitality or restaurant sectors, and don’t forget to mention your Mandarin skills!
Show Your Passion:We love candidates who are genuinely passionate about food and hospitality. Share any relevant experiences or stories that showcase your enthusiasm for the restaurant industry and how you can contribute to our mission.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website:Don’t forget to submit your application through our careers site! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at TheFork
✨Know Your Product Inside Out
Before the interview, make sure you have a solid understanding of TheFork's B2C and B2B offerings. Familiarise yourself with how the platform works, its unique selling points, and how it benefits both diners and restaurants. This will help you confidently discuss how you can leverage these features to attract Chinese restaurants.
✨Showcase Your Networking Skills
Since this role involves building a pipeline through networking, be prepared to share examples of how you've successfully connected with restaurant owners in the past. Highlight any existing relationships you have within the Chinese hospitality community, as this could give you an edge in the interview.
✨Demonstrate Your Sales Strategy
Be ready to outline your approach to prospecting and closing deals. Discuss specific strategies you’ve used in previous roles to generate leads and convert them into clients. This will show that you have a proactive mindset and are capable of managing your own pipeline effectively.
✨Emphasise Your Resilience
In a target-driven environment, resilience is key. Prepare to discuss challenges you've faced in sales and how you've overcome them. Share stories that illustrate your determination and positive attitude, especially when dealing with rejection or tough negotiations.
