At a Glance
- Tasks: Drive growth in the Chinese restaurant market by acquiring new clients and managing your own pipeline.
- Company: Join TheFork, a leading restaurant booking platform with a vibrant culture.
- Benefits: Enjoy competitive salary, uncapped commission, and lifestyle benefits.
- Other info: Be part of a diverse team across 11 European offices, with excellent career development opportunities.
- Why this job: Make a real impact in the restaurant industry while working with a passionate team.
- Qualifications: Fluent in Mandarin and English, with 4+ years of sales experience.
The predicted salary is between 35000 - 45000 € per year.
Join our Movement and Champion Restaurant Culture! At TheFork we believe that the best things in life happen around the table. As the leading restaurant booking platform in Europe, we connect the broadest community of loyal diners with the world’s favourite restaurants. Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries. We’re part of the Tripadvisor Group and proud to be building a diverse, people‑first culture where “respect”, “ownership”, “growth” and “better together” values thrive.
If you’re passionate about food, technology, and making a real impact, your seat at the table is ready. In the UK, we operate in one of the most competitive and fast-paced restaurant markets, where success requires strong execution, resilience, and commercial drive.
We are looking for a Mandarin-speaking KAM Hunter to accelerate TheFork’s growth within the Asian restaurant segment, with a strong focus on the Chinese restaurant market across key UK areas. This is a target-driven new business role, focused on acquiring high-potential independent restaurants, groups, and strategic accounts in the Chinese sector. You will take full ownership of your territory, build a strong self-generated pipeline, and lead negotiations end to end within one of the UK’s most dynamic and influential hospitality communities. This is a field-based role (approx. 70% of your time).
Your day-to-day will include:
- Prospecting and acquiring new restaurants, with a strong focus on Chinese and wider Asian restaurants in key UK locations
- Generating your own pipeline through cold calls, walk‑ins, referrals, networking, and local market mapping
- Conducting in-person meetings and product demos to present TheFork’s B2C and B2B value proposition
- Managing your own pipeline from first contact to negotiation and closing
- Adapting your schedule to restaurant availability, including occasional evening meetings
- Sharing market insights with the wider sales team to improve our approach to the Asian restaurant segment
What success looks like:
First 60 days- Quick ramp up on the sales pitch and product knowledge (both B2C and B2B)
- Create a strong pipeline of qualified opportunities
- Demonstrate consistent daily activity across calls, visits, meetings, and follow-ups
- Close your first 10+ deals independently
- Reach full productivity on quarterly acquisition targets
- Manage your territory independently and proactively
- Consistently generate new business through your own pipeline
- Deliver strong weekly activity levels, including around 10 meetings per week and 30+ new opportunities created monthly
- Become a key internal reference point for the Chinese and wider Asian restaurant segment in your territory
Who you are:
You must meet these essential qualifications:
- Fluent in Mandarin and English - both spoken and written
- 4+ years of experience in sales, ideally in B2B, field sales, hospitality tech, food service, or restaurant-related environments
- Proven ability to prospect, manage a pipeline, negotiate, and close deals independently
- Strong commercial mindset with the ability to influence and negotiate effectively
- Resilience, with a positive and proactive attitude towards working in a target-driven environment
- Strong organisational skills, with the ability to manage priorities effectively in a fast-paced setting
You can impress us with:
- Previous experience selling to Asian‑owned businesses
- A strong local network within the Chinese or wider Asian hospitality community
- A genuine passion for hospitality, with an interest in digital products and technology
- Energy, consistency, and determination when facing challenges or rejection
- A competitive mindset and ambition to exceed targets
- Genuine passion for restaurants, food culture, and hospitality
- Interest in digital products, restaurant technology, and marketplace platforms
- Confidence using digital tools, including Google Workspace; CRM experience is a plus
What we offer you:
- Competitive fixed salary and uncapped commission
- Lunch vouchers available 3 working days per week (delivered to the office only)
- International teams and a multicultural environment spanning 11 offices across Europe
- Highly inclusive working environment
- Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel etc
- Continuous learning and development programs
- Free access to the Calm app to help you build resilience wherever you are in your mental health journey
- Dedicated parental leave and caregiver leave policies (12 weeks fully paid)
- Life & Disability Insurance at no cost to the employee
- Amazing offices with dining, a coffee point on each floor, and leisure area
All hiring happens through our careers site and official email. We do not text or ask for payment during the hiring process. Please report any suspicious messages immediately. We believe that we are better together, and we welcome you for who you are. We endeavor to ensure that everyone - regardless of ability, age, socio-economic & cultural background, ethnicity, faith, gender, gender expression, gender identity, ideology, national origin, race, sexual orientation, marital status, or any characteristic protected under applicable law - has the opportunity to reach their full potential. At TheFork, we want you to bring us your unique perspectives and experiences, so we can collectively continue disrupting the restaurant industry and go from good to great. TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application, interview, or participation in the selection process due to health conditions or disability, please direct your inquiries to AccessibleRecruitment@TheFork.com. Our HR team will review the request and respond accordingly.
Key Account Manager – Chinese Market employer: TheFork, a Tripadvisor company
At TheFork, we pride ourselves on fostering a vibrant and inclusive work culture that champions diversity and innovation. As a Key Account Manager focusing on the Chinese market, you will enjoy competitive compensation, uncapped commission, and a wealth of lifestyle benefits, all while working in one of the UK's most dynamic restaurant sectors. With a strong emphasis on personal growth and continuous learning, you'll have the opportunity to make a meaningful impact in the hospitality industry while being part of a supportive team that values respect, ownership, and collaboration.
Contact Detail:
TheFork, a Tripadvisor company Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Key Account Manager – Chinese Market
✨Tip Number 1
Get to know the restaurant scene in your area! Spend some time visiting local Chinese restaurants, chatting with owners and staff. This not only helps you understand their needs but also builds rapport, making it easier to pitch TheFork later.
✨Tip Number 2
Leverage your network! Reach out to contacts within the Asian hospitality community. A warm introduction can go a long way in getting your foot in the door and showing that you’re serious about helping them grow their business.
✨Tip Number 3
Practice your pitch! Make sure you can confidently explain TheFork’s value proposition in both Mandarin and English. Role-playing with a friend or colleague can help you refine your approach and prepare for those all-important in-person meetings.
✨Tip Number 4
Stay organised! Use a CRM tool to keep track of your leads and follow-ups. This will help you manage your pipeline effectively and ensure you’re consistently reaching out to potential clients, which is key in a target-driven role like this.
We think you need these skills to ace Key Account Manager – Chinese Market
Some tips for your application 🫡
Show Your Passion for Food and Hospitality:When you're writing your application, let your love for food and the restaurant industry shine through! We want to see how your passion aligns with our mission at TheFork. Share any relevant experiences that highlight your enthusiasm for dining culture.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience in B2B sales, especially within the hospitality sector. We’re looking for someone who can hit the ground running, so show us how your skills match what we need!
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your achievements and skills. Remember, we appreciate clarity and organisation, just like in a well-run restaurant!
Apply Through Our Website:Don’t forget to submit your application through our careers site! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at TheFork!
How to prepare for a job interview at TheFork, a Tripadvisor company
✨Know Your Product Inside Out
Before the interview, make sure you have a solid understanding of TheFork's B2C and B2B offerings. Familiarise yourself with how the platform works, its unique selling points, and how it benefits both diners and restaurants. This will help you confidently discuss how you can contribute to the growth of the Chinese restaurant segment.
✨Showcase Your Networking Skills
Since this role involves building a strong pipeline through networking, be prepared to share examples of how you've successfully connected with clients in the past. Highlight any existing relationships you have within the Asian hospitality community, as this could give you an edge in the interview.
✨Demonstrate Resilience and Positivity
TheFork values resilience and a proactive attitude, especially in a target-driven environment. Be ready to discuss challenges you've faced in sales and how you overcame them. Show that you maintain a positive outlook even when things get tough, as this is crucial for success in this role.
✨Prepare for Role-Play Scenarios
Expect to engage in role-play during your interview, where you might need to demonstrate your sales pitch or negotiation skills. Practise these scenarios beforehand, focusing on how you would approach a potential client in the Chinese restaurant market. This will showcase your ability to think on your feet and adapt to different situations.
