At a Glance
- Tasks: Lead CALM's strategy for engaging and retaining mass donors while driving fundraising growth.
- Company: Join a dynamic team at CALM, making a real difference in mental health support.
- Benefits: Enjoy unlimited annual leave, healthcare cash plan, and hybrid working options.
- Other info: Be part of a creative environment that values personal growth and collaboration.
- Why this job: Shape the future of supporter engagement and make a lasting impact on mental health.
- Qualifications: Experience in multi-channel fundraising strategies and managing diverse teams.
The predicted salary is between 50000 - 55000 £ per year.
Your mission CALM has launched an ambitious fundraising growth strategy, and this brand-new, high-impact role is positioned right at the heart. You’ll join a growing team, fresh off its biggest fundraising year to date. You’ll lead the strategy for how CALM recruits, stewards and retains mass donors, with responsibility for one-off giving, regular giving and the development of other mass market products. You’ll establish and scale a supporter engagement programme that grows both connection to CALM and sustainable income for our work. You’ll bring together data, insight, communications and fundraising to create supporter experiences that recognise why people choose to support CALM, and give them reasons to stay involved. We’re looking for someone who can combine strategic thinking with practical experience. As a new role within a high-performing team, you’ll have the autonomy to shape how CALM approaches mass supporter engagement.
Your profile Responsibilities
- Develop, execute, and own CALM’s overarching Supporter Engagement strategy, taking responsibility for targets, performance metrics, and budgets to scale mass donor income.
- Oversee the end-to-end recruitment, stewardship, and optimisation of the Individual Giving portfolio, maximising the LTV across one-off donations, regular giving, and other products within the portfolio.
- Lead the continuous development of new, audience-focused fundraising products and giving methods for a mass giving audience, to build and secure a predictable baseline of recurring income for the organisation.
- Champion the use of supporter data to design, deploy, and optimise automated, multi-channel communications, ensuring mass audiences receive highly personalised, relevant, and meaningful touchpoints.
- Work collaboratively across all fundraising functions and wider CALM teams to deploy products and communication tools holistically, ensuring donor experiences reflect true supporter needs rather than internal processes or structures.
- Pioneer the department's approach to gathering robust supporter data and audience insights.
- Maintain awareness of industry trends and best practice, with a view to use these to increase CALM’s income.
- Working with the Head of Public Fundraising, and direct reports to; set, manage and deliver against budgets, reporting on OKR’s, performance and reforecasting accordingly.
- Attending CALM events to help provide a great experience for all attendees.
- Leadership and line management of team members, supporting them to achieve their objectives and creating a high-performing team.
Competencies Essential
- Proven track record of driving significant income growth through developing and executing multi-channel mass donor strategies (across regular giving, one off giving) whilst maximising Supporter Lifetime Value (LTV).
- Experience of using CRM segmentation, audience insights, and automated marketing tools to deliver personalised, high-volume communications that treat mass supporters as individuals.
- Expertise in mapping, testing, and optimising end-to-end supporter journeys, removing operational friction, and building retention.
- Strong track record of driving collaboration across wider departmental functions (such as Brand, Communication and Digital) to deliver cohesive, integrated public-facing acquisition campaigns.
- Experience managing income and expenditure budgets, setting performance metrics/OKRs, and executing detailed financial reforecasting to demonstrate clear return on investment (ROI).
- Demonstrated ability to line manage, coach, and motivate a multidisciplinary team to foster a high-performing, supportive team culture.
Desirable
- Proven experience designing, testing, and scaling innovative fundraising products or concepts to secure recurring, predictable revenue streams.
Why us?
- Reports to: Head of Public Fundraising
- Contract: Permanent
- Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight
- Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.
- Salary: £50k - £55k per annum. We benchmark our salaries to ensure our pay structure remains fair, transparent, and equitable for everyone in our team.
- A work environment that values creativity, personal growth and collaboration.
- Applications will close on Sunday 6th September and are reviewed on a rolling basis; we encourage interested candidates to apply early.
- We are aiming to conduct first round interviews on 9th/10th September and second round interviews on 16th/17th September.
- Right to work in the UK
Supporter Engagement Lead employer: Thecalmzone
CALM is an exceptional employer that champions creativity, personal growth, and collaboration within a supportive work environment. As a Corporate Partnerships Manager, you will enjoy unique benefits such as a nine-day fortnight, unlimited annual leave, and a hybrid working model, all while making a meaningful impact through high-profile partnerships. With a focus on employee engagement and well-being, CALM offers ample opportunities for professional development and the chance to contribute to a vital cause in a dynamic London setting.
StudySmarter Expert Advice🤫
We think this is how you could land Supporter Engagement Lead
✨Get Involved Locally
Dive into local volunteer opportunities or social initiatives. This not only beefs up your CV but also connects you with like-minded folks in nonprofits. Plus, it shows your passion for social impact, which is key for getting noticed by Thecalmzone.
✨Tap into Professional Networks
Join networks like the National Council for Voluntary Organisations (NCVO) or local charities to meet professionals in the sector. Attend events and workshops to build relationships and learn about potential openings at organisations like Thecalmzone.
✨Showcase Your Commitment
When prepping for interviews, be ready to speak about your personal connection to social issues. Dive into specific examples of how you’ve contributed to community projects – this will resonate with the mission-driven vibe at Thecalmzone.
✨Utilise Online Platforms
We’re all about making connections, so use platforms like Idealist and CharityJob to hunt for full-time roles. And of course, you should keep an eye on our website for exciting opportunities at Thecalmzone. Apply directly through us to stand out!
We think you need these skills to ace Supporter Engagement Lead
Some tips for your application 🫡
Show Your Passion for the Cause:In the nonprofit sector, it's super important to demonstrate genuine passion for the mission of Thecalmzone. Use your cover letter to showcase any personal experiences or volunteer work that connects you to their social impact initiatives. This emotional connection can really help your application stand out.
Highlight Relevant Experience:When crafting your CV, be sure to include any relevant projects or roles that showcase your skills in social impact. Whether it's community organising, fundraising, or advocacy, highlight what you've done and the difference it's made. Don’t just list tasks; quantify your achievements and the outcomes of your efforts.
Tailor Your Documents to the Role:For a full-time role like Supporter Engagement Lead, ensure your CV and cover letter specifically address the responsibilities outlined in the job description. Use their language to describe your skills and experience, making it easy for the hiring team to see how you fit into their vision.
Emphasise Teamwork and Collaboration:Nonprofits thrive on teamwork, so make sure to emphasise your collaborative experiences. Whether you've worked in a team setting, partnered with community organisations, or facilitated group projects, highlight these experiences in your application. Show them you understand the importance of working alongside diverse individuals to achieve shared goals.
How to prepare for a job interview at Thecalmzone
✨Show Your Passion for Social Change
When we’re prepping for interviews in the nonprofit space, it's vital to demonstrate our genuine passion for social impact. Be ready to discuss not just your skills and experiences but also why you care about the mission of Thecalmzone. Sharing personal stories or insights can really make us stand out.
✨Highlight Project Experience
We should focus on specific projects we've worked on that align with the goals of social impact. Whether that’s a community initiative, volunteering, or a class project, having solid examples that showcase our role and the outcomes will resonate well with the interviewers.
✨Familiarity with Relevant Tools and Practices
Let’s brush up on tools and methodologies commonly used in the nonprofit sector, like project management software or outcome measurement frameworks. Being able to speak fluently about these will show that we’re not just passionate but also knowledgeable and ready to hit the ground running.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that evaluate our problem-solving skills in real-world social issues. Think about how we’d handle challenges in the nonprofit environment and prepare stories that demonstrate our critical thinking and adaptability. Role-playing with a friend could help us feel more confident!
