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- Tasks: Manage and optimise paid social campaigns to recruit fundraisers for CALM's Social Challenges programme.
- Company: Join a purpose-driven charity focused on mental health and community support.
- Benefits: Enjoy unlimited annual leave, healthcare cash plan, and hybrid working options.
- Why this job: Make a real impact while developing your digital marketing skills in a creative environment.
- Qualifications: Experience with paid social advertising and strong analytical skills are essential.
- Other info: Collaborative culture with opportunities for personal growth and career development.
The predicted salary is between 32000 - 37000 £ per year.
Your mission is to support digital marketing across CALM, with dedicated time to build, manage and optimise paid social campaigns that recruit fundraisers into our Social Challenges programme.
Responsibilities
- Paid Social for Social Challenges (c.50% of role)
- Build, manage and optimise paid social campaigns on Meta to recruit participants into CALM’s Social Challenges.
- Translate campaign objectives into effective audience targeting, creative testing plans and budget allocation.
- Monitor performance daily, adjusting ads, audiences and spend to maximise lead volume, quality and cost-efficiency.
- Analyse campaign results, using platform data and internal insight to understand what’s driving high-value participants.
- Produce clear, actionable performance reports and recommendations for optimisation.
- Campaign & Cross-Team Collaboration
- Work closely with the Performance Marketing Manager to support digital marketing activity across the organisation, including paid and organic social.
- Partner with the Social Challenges Manager to understand audience motivations, challenge mechanics and supporter journeys.
- Collaborate with CALM’s studio team to brief, test and refine creative that performs and stays on-brand.
- Feed performance insight back into campaign planning, proposition development and supporter experience.
- Testing, Learning & Optimisation
- Implement structured testing across creative, copy, audiences and formats to improve performance over time.
- Use learnings from each campaign to inform future challenges and evergreen activity.
- Keep up to date with changes to Meta advertising, tracking, privacy and best practice, flagging risks and opportunities early.
- Wider Digital Support
- Support wider digital marketing activity as required, including other paid digital channels and acquisition campaigns.
- Provide day-to-day cover for the Performance Marketing Manager during periods of leave, ensuring paid social campaigns continue to run smoothly and effectively.
- Support delivery of core marketing activity as required, including organic social, campaign optimisation, and reporting.
- Provide practical cover for the Social Media Manager when needed, supporting scheduling, publishing and basic community management to maintain a consistent social presence.
- Work with content colleagues to support drafting and optimising web and social content.
- Act as a reliable point of contact for digital marketing activity during absences, escalating issues appropriately.
- Contribute to improving CALM’s use of data, attribution and performance insight across digital fundraising.
Your profile
- Essential
- Hands-on experience managing paid social advertising on Meta.
- Strong analytical skills and confidence working with performance data, metrics and insights.
- Experience of testing and optimisation across creative, audiences and formats.
- Ability to monitor social spend and deliver against clear targets.
- Comfortable working across teams and balancing multiple priorities.
- Strong written communication skills, with an understanding of what makes compelling ad copy.
- Desirable
- Experience in charity, fundraising or purpose-led marketing.
- Familiarity with paid marketing funnels and supporter journeys.
- Experience working with tracking, pixels and basic attribution concepts.
- Experience working on organic social.
- Copywriting experience across a range of channels.
Why us?
- Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight.
- Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.
- Salary: £32,000 - £37,000.
- A work environment that values creativity, personal growth and collaboration.
- Reports to: Performance Marketing Manager.
- Contract: 12 month fixed term contract.
- Closing date: 8 February 2026.
- Right to work in the UK: To apply, you’ll need to already hold the right to work in the UK, as we’re not able to offer visa sponsorship for this role.
Digital Marketing Officer employer: Thecalmzone
Contact Detail:
Thecalmzone Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Officer
✨Tip Number 1
Get your networking game on! Reach out to people in the digital marketing space, especially those who work with paid social campaigns. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid social campaigns. Use real data and results to demonstrate how you’ve optimised ads and driven engagement. This will make you stand out when you apply through our website.
✨Tip Number 3
Stay updated on trends! Follow industry blogs and join relevant online communities. Knowing the latest changes in Meta advertising can give you an edge in interviews and show that you’re proactive about your professional development.
✨Tip Number 4
Practice makes perfect! Prepare for interviews by role-playing common questions related to digital marketing and campaign optimisation. The more comfortable you are discussing your experience, the more confident you’ll feel when it’s time to shine.
We think you need these skills to ace Digital Marketing Officer
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Marketing Officer role. Highlight your hands-on experience with paid social advertising on Meta and any relevant analytical skills. We want to see how you can bring your unique flair to our team!
Show Off Your Creativity: Since this role involves crafting compelling ad copy, don’t shy away from showcasing your writing skills. Include examples of past campaigns or projects where your creative input made a difference. We love seeing how you think outside the box!
Be Data-Driven: We’re all about optimising performance, so make sure to mention your experience with analysing campaign results and using data to inform decisions. Share specific metrics or insights you've worked with to demonstrate your analytical prowess.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure you’re considered for this exciting opportunity!
How to prepare for a job interview at Thecalmzone
✨Know Your Meta Inside Out
Since this role focuses heavily on managing paid social campaigns on Meta, make sure you brush up on the latest features and best practices. Familiarise yourself with audience targeting, creative testing, and budget allocation strategies to show that you're ready to hit the ground running.
✨Show Off Your Analytical Skills
Be prepared to discuss how you've used data to drive campaign performance in the past. Bring examples of how you've monitored ad performance, adjusted strategies based on insights, and produced actionable reports. This will demonstrate your strong analytical skills and confidence with performance data.
✨Collaboration is Key
This role requires working closely with various teams, so highlight your experience in cross-team collaboration. Share specific examples of how you've partnered with others to achieve common goals, especially in digital marketing contexts. It’s all about showing you can balance multiple priorities effectively.
✨Creative Copywriting Matters
Since compelling ad copy is crucial for success, be ready to showcase your writing skills. Prepare a few examples of ad copy you've created that performed well, and explain what made them effective. This will help illustrate your understanding of what resonates with audiences.
