At a Glance
- Tasks: Lead digital marketing efforts to drive culture change and support mental health initiatives.
- Company: Join a mission-driven organisation focused on preventing suicide and supporting those in need.
- Benefits: Enjoy unlimited annual leave, healthcare cash plan, and a hybrid working model.
- Other info: Work in a creative, collaborative space with excellent career growth opportunities.
- Why this job: Make a real impact while developing your digital marketing skills in a supportive environment.
- Qualifications: 4+ years in digital marketing with expertise in paid social, PPC, and email campaigns.
The predicted salary is between 42000 - 46000 £ per year.
Your mission: This role is a core part of how we use digital marketing to drive culture change, encourage people to take action that prevents suicide, get support to people who need it, and grow our income. In this hands-on, varied role, you’ll plan, execute, and manage CALM’s digital marketing activity (including paid social, email, SEO, and PPC) to make a measurable, lasting impact.
Responsibilities:
- Lead hands-on paid media execution, budget management, and optimisation for in-house paid social and PPC (including CALM’s Google Grant).
- Maintain and enhance website content performance, build high-converting landing pages, and implement SEO and Generative Engine Optimization (GEO) strategies.
- Write, build, and evaluate ongoing email campaigns and automated supporter journeys to drive engagement and action.
- Oversee GTM and GA4 tracking, communicate performance insights across teams, and maintain strict GDPR and cookie compliance.
- Lead and innovate by line managing the Digital Marketing Officer, testing new digital channels, and supporting broader MarComms team projects.
Competencies:
- Strong understanding of paid social, including audience selection, creative approach, and account structures.
- Strong understanding of SEO and GEO best practices, including ability to write sharp, search-optimised website copy while adhering to brand guidelines.
- Strong understanding of email marketing principles, including ability to write strong, high-converting email copy.
- Excellent stakeholder management skills and ability to communicate clearly and effectively to people of all knowledge levels.
- Ability to manage competing priorities.
- Passion for the cause and delivering CALM’s mission.
Experience:
- 4+ years’ experience in digital marketing roles that cover a broad range of disciplines, including paid social, PPC, and email.
- A track record of driving strong results across paid social, web content, and email.
- Strong knowledge of email service platforms (e.g. Salesforce Marketing Cloud, Mailchimp, etc.).
- Experience using and managing website CMSs.
- Line management experience (desirable).
Why us?
- Reports to: Digital Marketing Lead
- Contract: Full-time, permanent
- Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight
- Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.
- Salary: £42,000 - £46,000 per annum (for employees). We benchmark our salaries to ensure our pay structure remains fair, transparent, and equitable for everyone in our team.
- A work environment that values creativity, personal growth and collaboration.
Applications will close on Wednesday 9th September.
Right to work in the UK: To apply, you will need to have a valid right to work in the UK (such as a British/Irish passport, Settled Status, or Indefinite Leave to Remain).
Digital Marketing Manager employer: Thecalmzone
CALM is an exceptional employer that champions creativity, personal growth, and collaboration within a supportive work environment. As a Corporate Partnerships Manager, you will enjoy unique benefits such as a nine-day fortnight, unlimited annual leave, and a hybrid working model, all while making a meaningful impact through high-profile partnerships. With a focus on employee engagement and well-being, CALM offers ample opportunities for professional development and the chance to contribute to a vital cause in a dynamic London setting.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Thecalmzone and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Thecalmzone are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Thecalmzone on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Thecalmzone. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Thecalmzone. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Thecalmzone:Show us that you’ve done your homework! In your application, briefly mention what you admire about Thecalmzone’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Thecalmzone
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Thecalmzone will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Thecalmzone, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
