At a Glance
- Tasks: Lead digital marketing strategies and create engaging content for our platforms.
- Company: Join a vibrant theatre committed to creativity and inclusivity.
- Benefits: Competitive salary, employee discounts, and an Employee Assistance Programme.
- Other info: Flexible working environment with opportunities for personal growth.
- Why this job: Make a real impact in the arts while developing your digital skills.
- Qualifications: Experience in digital marketing and a passion for storytelling.
The predicted salary is between 40000 - 50000 £ per year.
Our Values
- Ambitious
- We strive for excellence and quality in everything we do.
- Inclusive
- We celebrate diversity and welcome different voices and perspectives.
- Collaborative
- We build trust and work in partnership to achieve shared success.
- Creative
- We nurture creativity and celebrate imagination and originality in everyone.
- Progressive
- We’re forward-thinking, embracing change and looking to the future.
About the Role
This role exists to support Theatre Royal’s mission and strategy by contributing your skills, knowledge, and experience to deliver excellent outcomes for the organisation and our audiences.
While your key responsibilities are outlined below, our work evolves.
We value flexibility and ask all colleagues to be willing to undertake reasonable duties within their skills and experience to help achieve our shared goals.
You will also work in line with our policies, procedures, and legal requirements, including health and safety, safeguarding, and data protection.
This role manages and develops the organisation’s digital presence and audience engagement across both the Theatre Royal and The Green Room platforms.
It involves shaping and implementing online marketing strategies, managing digital communications channels, and creating impactful storytelling content that showcases the organisation’s values and purpose , promotes performances and hospitality offers, and strengthens brand identity.
The post holder plays a key role in analysing and reporting on campaign performance to inform planning and decision making.
Key Responsibilities
- Role specific
- Lead the development and delivery of our digital marketing strategy, including paid campaigns, SEO, Google Ads, website pixel implementation and tracking, and conversion-focused optimization.
- Update content across the Theatre Royal and The Green Room websites.
- Oversee and maintain all social media channels, ensuring consistent tone, quality, and brand alignment.
- Create impactful and engaging digital content from concept to final edit, to promote the full scope of our creative programme and hospitality offer.
- Produce advocacy content that highlights Theatre Royal’s work and impact, helping to tell our story to stakeholders and supporters.
- Support influencer activations by providing social content guidance and best-practice recommendations.
- Track and regularly report on key metrics including engagement, reach, audience growth, website traffic, and conversion-supporting activity.
- Present digital campaign ideas and insights to external parties.
- Identify emerging trends, platform updates, and content opportunities.
- General
- Carry out your role to a high standard, using your skills and knowledge to help achieve Theatre Royal’s goals.
- Work flexibly, adapting to changing priorities and supporting colleagues as needed.
- Follow all policies and procedures, including health and safety, safeguarding, and data protection.
- Report any concerns or incidents promptly and appropriately.
- Deliver excellent service to audiences, stakeholders, and colleagues.
- Actively engage with opportunities for learning and development.
- Contribute ideas and feedback to help improve our work and processes.
Interviews
- W/C 24th August
Start/ Training
- ASAP
- Hours
- Full - Time -
39hours per week.
The salary is
£30,680 for this role.
- EAP
- Employee Assistance Programme available to all staff and their household members
- Employee benefits
- Critical Illness and Death in Service Cover
- Employee Assistance Programme available to all staff and their household members
- Discounted Travel Scheme - discounted Metro and bus travel.
- Discounted Tickets - Access to staff discounted tickets for performances, subject to availability
- NE1 Discount card - Access to city centre discounts and activities.
- NGCV Discounts - Theatre Royal staff have access to discounts across 10 Newcastle Gateshead Cultural Venues.
- Working at the Theatre
We aim to make everyone feel welcome at the Theatre. if you need any adjustments at the time of applying or within the role please let us know at any stage in the process by contacting: recruitment@theatreroyal. co. uk
Accessibility information
Information about access can be found here . Please contact us to discuss any specific needs or requirements.
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Digital Officer in Newcastle upon Tyne employer: Theatre Royal
At Theatre Royal, we pride ourselves on being a bold and creative employer that values collaboration and inclusivity. Our supportive work culture fosters personal and professional growth, offering employees opportunities to engage with the vibrant cultural scene of Newcastle. With benefits like discounted travel and access to performances, we ensure our team feels valued and inspired in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Officer in Newcastle upon Tyne
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Theatre Royal and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Theatre Royal are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Theatre Royal on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Theatre Royal. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Officer in Newcastle upon Tyne
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Theatre Royal. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Theatre Royal:Show us that you’ve done your homework! In your application, briefly mention what you admire about Theatre Royal’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Theatre Royal
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Theatre Royal will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Theatre Royal, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
