The Senior Marketing Officer is responsible for planning, delivering and evaluating a portfolio of marketing campaigns for Theatre Royal Plymouth's diverse programme of productions and events. Working under the direction of the Marketing Manager (Stages & Revenue), the role ensures campaigns are delivered on time, within budget and achieve agreed sales, audience development and engagement objectives. The postholder will build and maintain strong relationships with visiting producers, external partners and colleagues across the organisation, ensuring Theatre Royal Plymouth's programme is promoted creatively and effectively, reaching existing audiences while inspiring new ones to experience everything the theatre has to offer.
Experience of planning, delivering and evaluating integrated marketing campaigns that achieve sales, audience development and engagement objectives.Strong project management skills, with the ability to manage multiple campaigns simultaneously, prioritise competing deadlines and deliver work on time and within budget.Experience of analysing campaign performance data and using insights to optimise activity and improve results.Excellent written communication skills, with the ability to create engaging marketing copy for a variety of audiences and channels.Experience of working across a range of marketing channels, including digital, email, social media, print and media advertising.Strong relationship management skills, with the ability to build effective working relationships with internal colleagues, external partners, producers and suppliers.A creative and innovative approach to marketing, with the ability to develop distinctive campaigns that align with brand objectives.Experience of audience-focused marketing, with an understanding of segmentation, audience development and targeted communications.Excellent organisational and administrative skills, including budget management and supplier administration.A collaborative approach and the ability to work effectively as part of a team while taking ownership of allocated projects.KnowledgeGood understanding of marketing principles and campaign planning.Knowledge of digital marketing channels and performance measurement.Understanding of audience insight, customer segmentation and data-led decision making.Awareness of brand management and the importance of consistent messaging across all customer touchpoints.Technical SkillsExperience of using, or the ability to quickly learn:CRM, ticketing and email marketing systems.Marketing analytics and reporting tools such as Google Analytics and social media insights.Customer data and audience insight platforms.Microsoft Office applications, particularly Excel, Word and PowerPoint.A qualification in Marketing, Communications, Digital Marketing or a related subject, or equivalent relevant professional experience.Membership of a relevant professional marketing body (e.g. CIM) would be advantageous but is not essential.
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Senior Marketing Officer employer: THEATRE ROYAL PLYMOUTH
As a leading organisation in the arts sector, TRP offers an exceptional work environment that fosters creativity and collaboration. Employees benefit from a strong commitment to professional development, inclusive workplace culture, and the opportunity to play a pivotal role in significant projects, such as the major capital project at our Royal Parade location. Joining our Executive Team means being part of a mission-driven organisation dedicated to financial resilience and operational excellence, making it a truly rewarding place to work.
