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- Tasks: Drive growth through creative digital marketing strategies and campaigns.
- Company: Join Artnet, a leading platform for modern art collectors.
- Benefits: Enjoy health insurance, unlimited sick days, and 20 paid holiday days.
- Why this job: Make an impact in the art world while developing your marketing skills.
- Qualifications: 4+ years in digital marketing with strong copywriting and analytical skills.
- Other info: Hybrid role in a vibrant arts space with global team collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Artnet is a premiere online destination for the modern‐day art collector. Our platform offers a unique combination of tools – including art news and content, data and analytics, and a global art marketplace – to help our community of users buy, sell and research fine art online. Founded in 1989, with an ambition to revolutionize transparency in the art market, we continue to tread new ground in shaping and developing the market for art online.
We are seeking a talented and creative Digital Marketing Manager to join our team in a permanent, full‐time position. In this role, you will help drive overall growth and acquisition across Artnet's core product offerings: Marketplace (Auctions & Galleries), Media (News & Artnet PRO), Data (Price Database). The job is a hybrid position, with the opportunity to utilize our London office, located in the historic arts space at Cromwell Place, London.
Responsibilities
- Support the Marketing Director in the development of marketing strategies across all products to deliver marketing OKRs.
- Be responsible for planning, delivering and reporting on digital campaigns across all Artnet products, using channels such as in‐house ad banners, Google SEO and SEM, Google Display, Google Performance Max, paid social (Facebook and Instagram).
- Contribute creatively and actively to marketing campaign strategy discussions as the lead on digital marketing.
- Coordinate with the wider marketing team to develop and implement our integrated marketing campaigns across all products, as the lead on digital marketing.
- Write superb copy for campaign advertising, ensuring alignment with our language and tone of voice guidelines.
- Collaborate with product teams to manage digital campaigns that support sales and revenue objectives.
- Lead the negotiation and outputting of partnership deals with a variety of art fairs, publications, events and other cultural institutions.
- Work with our Luxury and Endemic Sales teams to implement high‐profile paid partnerships across digital marketing.
- Work with external data, our internal business intelligence team and using GA4 data to monitor the performance of our digital campaigns against success metrics.
- Act on data‐driven insights to optimize campaigns to deliver results and test performance with initiatives such as A/B testing.
- Responsible for regular reporting on digital campaign performance and KPIs.
- Stay abreast of the most recent and relevant customer insights, consumer trends, market analysis, and marketing best practices to build successful digital campaigns.
- Monitor campaign budgets, working closely with the Marketing Director.
- Work closely with our external design studio and digital marketing agency.
- Make selected updates to our web platforms in support of marketing initiatives.
- Create decks for internal stakeholders and external partner presentations.
- Other tasks as directed by the Marketing Director.
Requirements
- 4+ years of digital marketing experience.
- Strong understanding of the current digital marketing landscape.
- Knowledge of digital advertising platforms, including Google Ads and META paid social ads.
- Knowledge of web analytics tools, including Google Analytics 4.
- Superior organizational and coordination skills with acute attention to detail.
- Excellent communication skills with the ability to turn complex ideas into clear narratives.
- Exceptional copywriting skills.
- Experience of working with an external media agency to set up and monitor the performance of paid campaigns.
Preferred
- Proficiency with Adobe Creative Suite (particularly Photoshop and InDesign).
- Experience of working with a global team across time zones with colleagues in New York and Berlin.
- Experience working in a growth environment and/or online platform.
- Knowledge of art history and the contemporary art world, with a hunger to stay abreast of the latest events and trends.
Benefits
- Health Insurance Coverage
- Unlimited Sick Days
- 20 Paid Holiday Days
- Office Closure December 25th to January 1st
Digital Marketing Manager in London employer: Theartgorgeous
Contact Detail:
Theartgorgeous Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the art and digital marketing scene. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best digital marketing campaigns. Include metrics and results to demonstrate your impact. This is your chance to shine and show potential employers what you can bring to the table.
✨Tip Number 3
Tailor your approach! When applying for roles, especially at places like Artnet, make sure to align your experience with their mission and values. Highlight your knowledge of the art world and how your digital marketing expertise can help them grow.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented individuals like you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that dream job!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Show Off Your Creativity: As a Digital Marketing Manager, we want to see your creative flair! Make sure your application reflects your unique style and approach to digital marketing. Use engaging language and showcase your best work in your portfolio.
Tailor Your Application: Don’t just send a generic CV and cover letter. We’re looking for someone who understands our brand and the art world. Tailor your application to highlight your relevant experience and how it aligns with our mission at Artnet.
Highlight Your Copywriting Skills: Since excellent copywriting is key for this role, include examples of your writing in your application. Whether it's campaign ads or blog posts, show us how you can turn complex ideas into clear, compelling narratives.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Theartgorgeous
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing. Familiarise yourself with platforms like Google Ads, META paid social ads, and Google Analytics 4. Being able to discuss your experience and insights on these will show that you're not just a candidate, but a knowledgeable asset.
✨Show Off Your Creative Side
Prepare to share examples of past campaigns you've led or contributed to. Highlight your creative input and how it drove results. Artnet values creativity, so be ready to discuss how you can bring fresh ideas to their marketing strategies.
✨Master the Art of Communication
Since you'll be writing copy and collaborating with various teams, practice articulating complex ideas clearly. Prepare to demonstrate your exceptional communication skills during the interview, as this will be crucial for aligning with Artnet's tone of voice and working with diverse stakeholders.
✨Be Data-Driven
Artnet is looking for someone who can optimise campaigns based on data insights. Brush up on A/B testing and how to interpret analytics. Be ready to discuss how you've used data to inform your marketing decisions in the past, as this will show your analytical prowess.
