Sales Support (Lead Generation)

The Apex Group was established in Bermuda in 2003 and is now one of the world's largest fund administration and middle office solutions providers.

Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide. Your career with us should reflect your energy and passion.

That's why, at Apex Group, we will do more than simply 'empower' you. We will work to supercharge your unique skills and experience.

Take the lead and we'll give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities.

For our business, for clients, and for you

About Tocan

Tocan is a cutting-edge SaaS platform designed to streamline fund operations for investment professionals. We empower fund managers, fund administrators, legal firms and investors with intuitive tools to optimise workflows, enhance compliance and drive efficiency. As we expand, we seek a Lead Generation Marketing Manager to help us build a strong pipeline of opportunities.

About the Role

We are looking for a highly motivated and resourceful Lead Generation Marketing Manager to take ownership of our lead generation and digital marketing activities. This role is ideal for a marketer who excels at generating high-quality B2B leads through organic, low-cost, and no-cost channels rather than relying on large advertising budgets.

With little to no paid marketing budget available currently , the successful candidate will be responsible for developing and executing innovative strategies that leverage LinkedIn, social media, content marketing, partnerships, referrals, SEO, email outreach, and marketing automation to build brand awareness and create a consistent pipeline of qualified prospects.

This is a hands-on role requiring both strategic thinking and practical execution.

Key Responsibilities

Lead Generation & Pipeline Development

• Develop and implement a lead generation strategy focused on organic growth.
• Generate qualified leads through LinkedIn, social media platforms, networking communities, partnerships, referrals, and digital outreach.
• Build and maintain lead generation campaigns that support business growth objectives.
• Create systems and processes to consistently generate inbound and outbound opportunities.
• Work closely with the Chief Revenue Officer to ensure smooth lead handover and effective follow-up.

LinkedIn & Social Selling

• Own the company's LinkedIn strategy.
• Optimise company and leadership profiles to maximise visibility and engagement.
• Create and manage LinkedIn content campaigns designed to generate conversations and enquiries.
• Build targeted outreach programmes using LinkedIn Sales Navigator and other available tools.
• Develop employee advocacy initiatives to extend company reach.

Content Marketing

• Produce engaging content including:
  • LinkedIn posts
  • Articles
  • Case studies
  • Customer success stories
  • Email campaigns
  • Blogs
  • Industry insights
  • Repurpose content across multiple channels to maximise reach and engagement.
  • Identify opportunities to position the business as a thought leader within its sector.

Social Media Management

• Manage and grow company presence across relevant social media channels.
• Create and maintain a content calendar.
• Monitor engagement and proactively build relationships with prospects and industry influencers.
• Identify and participate in relevant industry discussions and online communities.

SEO & Website Optimisation

• Improve website visibility through organic SEO strategies.
• Identify opportunities to increase website traffic and conversion rates.
• Create landing pages and lead capture mechanisms.
• Monitor website performance and recommend improvements.

Marketing Automation & CRM

• Manage CRM and marketing automation systems.
• Develop lead scoring and nurturing workflows.
• Maintain accurate reporting and campaign tracking.
• Ensure marketing and sales data remains clean and actionable.

Analytics & Reporting

• Track key marketing metrics including:
  • Leads generated
  • Conversion rates
  • Website traffic
  • LinkedIn engagement
  • Content performance
  • Pipeline contribution
• Provide regular performance reports and recommendations.
• Continuously test, measure, and optimise marketing activity.

Essential Experience & Skills

• Minimum 3-5 years' experience in a B2B lead generation or digital marketing role.
• Proven track record of generating leads without significant advertising spend.
• Strong LinkedIn marketing and social selling expertise.
• Experience creating engaging content that drives enquiries and engagement.
• Excellent copywriting and communication skills.
• Understanding of SEO best practices.
• Experience with CRM