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For Companies At a Glance
- Tasks: Expand and retain beer distribution while building strong customer relationships.
- Company: Join Theakston Brewery, a legendary UK ale brewer with nearly 200 years of heritage.
- Benefits: Competitive salary, beer allowance, and the chance to work with diverse brewing partners.
- Why this job: Be part of an iconic brand and drive growth in the exciting beer industry.
- Qualifications: Passion for beer and 2 years of sales experience required.
- Other info: Field-based role with opportunities for career advancement and personal growth.
The predicted salary is between 25000 - 35000 ÂŁ per year.
Theakston’s are one of the UK’s most iconic ale brewers. Established almost 200 years ago in the North Yorkshire market town of Masham, this family‑controlled brewing company is famous for the quality of its beers and, in particular, for the legendary Old Peculier. Theakston’s enjoys a national profile and a regional strength that has helped its cask and keg beers build strong sales over many generations. With a potent mix of heritage and innovation, we have an ambitious growth agenda.
We are looking for experienced sales professionals who love building brand distribution, share our passion for great beer, and believe that on‑trade success is built on close, supportive customer relationships. If you are based in East Anglia / Cheshire & West Midlands / M4 Corridor and South of England and interested in working with Theakston’s and our brewery partners, we would love to hear from you.
The Role
Working with our route‑to‑market partners in the free trade and pub companies, you will expand and retain our distribution base across a portfolio that includes:
- Theakston Brewery’s iconic cask and keg ales
- Swinkels UK’s premium international brands – La Trappe, Rodenbach, Bavaria, and Uiltje
- Brennan’s Brewery’s award‑winning Irish Stout
Successful candidates will have excellent knowledge of the ale and beer category and the experience to be a trusted advisor to licensees on how to maximise profitability through great beer quality, ranging, and serve. You will build and value deep relationships with customers, route‑to‑market partners, and Pub Co operations teams; be prepared to go the extra mile to retain customers and have the hunger to enjoy the winning of new distribution for this diverse portfolio.
Key Accountabilities and Outputs
- Building net distribution growth across Theakston, Swinkels, and Brennan’s Brewery portfolios in cask, keg, and packaged beers across all On Trade route‑to‑market channels.
- Ensuring customers are fully supported with issue resolution to retain and strengthen distribution.
- Maximising beer quality through appropriate outlet selection and quality advice/interventions with licensees.
- Supporting the visibility of all brands in‑outlet through effective use of POS materials and activation tools.
- Driving and achieving distribution targets for new product development across the three breweries’ ranges.
- Maintaining broad industry knowledge and category insight to be a trusted advisor to licensees.
We would love to hear from you if you have:
- A passion for beer.
- Previous experience with cask, craft, or international beer brands would be ideal.
- Strong commercial knowledge and awareness, highly organised, ability to work on own initiative and take responsibility.
- Ambition and the will to succeed and overcome challenges, with the ability to drive the business forward.
- A confident and enthusiastic personality who takes real pride in building deep customer relationships and delivering exceptional service.
- Strong commercial awareness of On Trade market trends and the wider beer industry.
- Proficiency in basic IT skills.
Further Details
- Full‑time – 5 days a week (some weekends and evenings required)
- Location: Field‑based in East Anglia / Cheshire & West Midlands / M4 Corridor and South of England
- Industry: Food & Beverages | Brewing | Consumer Goods
- Employment Type: Full‑time
- Job Functions: Sales
- Pay: £30,000 – £35,000 per year
- Schedule: Monday to Friday, with some weekend availability
- Experience: 2 years in sales (required)
- Work Location: Field‑Based
How To Apply: Please send a cover letter along with your CV.
Business Development Executive - East Anglia/ Cheshire&West Midlands/ M4 Corridor employer: Theakston Brewery
Contact Detail:
Theakston Brewery Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Executive - East Anglia/ Cheshire&West Midlands/ M4 Corridor
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Theakston Brewery or similar brands. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show your passion for beer! When you get the chance to speak with potential employers, share your love for the craft. Talk about your favourite brews and how you see yourself contributing to their success.
✨Tip Number 3
Prepare for the interview by knowing your stuff! Research Theakston’s history, their beers, and their market position. Being knowledgeable will show you’re genuinely interested and ready to hit the ground running.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and makes it easier for us to find you.
We think you need these skills to ace Business Development Executive - East Anglia/ Cheshire&West Midlands/ M4 Corridor
Some tips for your application 🫡
Show Your Passion for Beer: When writing your application, let your love for beer shine through! Share any relevant experiences or stories that highlight your enthusiasm for the industry. We want to see that you’re not just looking for a job, but that you genuinely care about the craft.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your experience in sales and any specific knowledge of cask or craft beers. We appreciate candidates who take the time to align their skills with what we’re looking for!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon unless it’s relevant to the beer industry. We value clarity, so make it easy for us to see why you’d be a great fit!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Theakston’s!
How to prepare for a job interview at Theakston Brewery
✨Know Your Beers
Make sure you brush up on your knowledge of cask, craft, and international beer brands. Theakston Brewery is all about quality ales, so being able to discuss their iconic brews and the wider beer category will show your passion and expertise.
✨Build Relationships
Since this role focuses on building deep customer relationships, think of examples from your past experiences where you've successfully nurtured client connections. Be ready to share how you can apply that to strengthen ties with licensees and partners.
✨Show Your Commercial Savvy
Demonstrate your understanding of the On Trade market trends and how they impact sales. Prepare to discuss strategies for maximising profitability through great beer quality and effective outlet selection.
✨Be Enthusiastic and Confident
Your personality matters! Show your enthusiasm for the role and the brand during the interview. A confident attitude will help convey your ambition and willingness to go the extra mile for customers.