Having Media Literacy Is a Enterprise Competency

Over the previous few years, we’ve all been exposed to the notion of misinformation and/or disinformation. It may have been somebody who shared an announcement that a celebrity has died, only to find out that it’s either not true or it happened four years ago. Or a news agency that labels an act of violence as terrorism (or completely dismisses it) before all the facts are in. Bottom line: as much as social media, artificial intelligence, and technology have brought value, these tools have also created challenges. So, my guess is that each of us has been vulnerable to misinformation and/or disinformation, and it won’t be the last time. This is our new normal and not something to be ashamed or embarrassed about. Even professional journalists have experienced it. The answer isn’t to stop using the web. It’s to get better at questioning what we read and see.

I discovered a YouTube program called CrashCourse Media Literacy that focuses on how to consume and evaluate the media. It may be tempting to think that if you use the internet regularly, you already know everything there is to know. After watching the CrashCourse Media Literacy program, I’d recommend it to anyone wanting to stay grounded and learn more about how the internet shapes our lives. The 12 episodes are educational, informative, and sometimes even humorous. None of the episodes are longer than 10 minutes. I’d like to think that we can all afford to take 10 minutes a day to learn more about internet media. And I’m not just talking about misinformation and/or disinformation. This program does a good job of defining what media is and how we need to think of it as more than social media platforms like Instagram or the site formerly known as Twitter.

I had a few takeaways from this series that I believe will help me be a better media consumer. Media literacy isn’t solely about what we share. Yes, it’s important that we share only authentic news. It’s equally important that we don’t assume that the news we receive is always 100% complete. It’s possible that we’re only hearing a small portion of the news or the facts. It’s our obligation as media consumers to research the whole story. We can’t make informed decisions with a fraction of the information. Granted, there may be times when we don’t get all the information and we’ll need to figure out what to do with that situation as well. But often, we can find more information if we go looking for it.

It’s important to know what happens with our data. I’m not anti-marketing. I think it’s great that marketing departments have access to consumer data that helps them make good business decisions. That being said, as consumers, we need to know what data we’re sharing with companies and what they have permission to do with it. This is especially true right now with artificial intelligence. I must admit that I was surprised the CrashCourse program included a bit on consumer data, focusing on ads, and terms of service agreements. It reminded me that part of my responsibility as a media consumer is understanding what happens with my data.

Media consumers may find it useful to know the business of media. Another aspect of this program that I thought was interesting was the conversation about who owns what media outlets and how media ownership can influence what information we see (or don’t see). The program also spent some time discussing which media entities are regulated by the government, which ones aren’t, and why we might want to know that information. Finally, it discussed how media companies create strategic partnerships with the businesses that make our phones, computers, and televisions to form bundles and exclusive agreements, which may or may not benefit consumers.

The aim of this article isn’t to scare anyone. It’s not to suggest that anyone should close all their social media accounts. And it’s definitely not to say that marketing and media companies are doing anything wrong. The aim of today’s article is to encourage people to become more aware of their relationship with media. The more aware we are, the more media literate we can become. As businesspeople, we spend a lot of time on the web. We use articles and reports from the web in our presentations and proposals. We share content on our social media accounts. We comment on what people write on their blogs, etc. It’s important that we’re responsible media publishers which means as individuals, we must learn how to be media literate.