Sales Executive

Sales Executive

Full-Time 30000 - 40000 £ / year (est.) No working from home possible
The Zonal Group

At a Glance

  • Tasks: Drive sales by connecting with restaurants, pubs, and cafes across the UK.
  • Company: Join akru, a dynamic cloud-based hospitality solution backed by industry leader Zonal.
  • Benefits: Enjoy flexible working, competitive pay, and a supportive team culture.
  • Other info: Be part of a forward-thinking team that values collaboration and growth.
  • Why this job: Make a real impact in the hospitality sector with innovative tech solutions.
  • Qualifications: Sales experience and a passion for the hospitality industry are essential.

The predicted salary is between 30000 - 40000 £ per year.

About akru. akru is the all-in-one, cloud-based hospitality solution built by hospitality, for hospitality. We help restaurants, pubs and cafes run their businesses, streamline operations and increase sales — in just a few taps, from anywhere in the world. Our product suite includes a powerful cloud-based POS system, Kitchen Display, and self-order Kiosk — all plug-and-play on any Android device. Features span real-time floor plan management, online direct bookings, pick-up ordering, unlimited menus and products, built-in allergy advice, multi-site management, and insightful real-time reporting. We offer simple, transparent pricing with no hidden fees. akru is backed by Zonal, the UK's leading hospitality tech provider with over 40 years of innovation and support across more than 16,000 UK hospitality venues — giving us the heritage, reach, and resource of an industry leader, with the agility of a start-up. akru people work together and look out for each other — smart, inspiring, forward-thinking individuals who thrive on building solutions for complex problems. We provide a flexible working environment with a culture to help everyone achieve their best.

The Role

The Sales Executive will be responsible for growing akru's customer base across the UK hospitality sector. You will introduce independent restaurants, pub groups, and cafe chains to the akru ecosystem — demonstrating how our cloud-based POS, Kitchen Display, Kiosk, and integrated payments can transform how they run their business. This is a hands-on, full-cycle sales role. You will manage your own pipeline from prospecting through to close, working closely with our team to ensure every new customer has a smooth and positive onboarding experience.

What You'll Do

  • Identify and develop new business opportunities with restaurants, pubs, cafes, and multi-site hospitality operators across the UK.
  • Own the full sales cycle — from initial outreach and discovery through to product demonstration, proposal, and close.
  • Deliver compelling demos of the akru platform, clearly articulating the value of our POS, Kitchen Display, Kiosk, and integrated payment solutions to operators.
  • Understand each prospect's specific challenges — whether that’s floor plan management, managing offers and promotions, improving kitchen workflows, or gaining real-time business insights — and tailor your pitch accordingly.
  • Build and manage a healthy, well-qualified pipeline and maintain accurate records within our CRM.
  • Work closely with the wider akru team to ensure smooth handovers and a great experience for every new customer.
  • Keep up to date with trends in the hospitality sector and competitor activity, feeding insights back into the business.
  • Contribute to a culture of continuous improvement, sharing what’s working and helping refine our sales approach.

Sales Executive employer: The Zonal Group

At akru, we pride ourselves on being an exceptional employer within the hospitality tech sector, offering a dynamic and supportive work culture that fosters collaboration and innovation. Our flexible working environment empowers Sales Executives to thrive while providing ample opportunities for professional growth and development, all backed by the resources of Zonal, a leader in hospitality technology. Join us in transforming the way hospitality businesses operate, where your contributions are valued and your success is celebrated.

The Zonal Group

Contact Details:

The Zonal Group Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Sales Executive

Tip Number 1

Get to know the hospitality sector inside out! Research trends, challenges, and what makes a great sales pitch for restaurants, pubs, and cafes. This knowledge will help us tailor our approach and connect better with potential clients.

Tip Number 2

Practice your product demos like a pro! The more comfortable we are showcasing akru's features, the more confident our prospects will feel about choosing us. Remember, it’s all about showing how we can solve their specific problems.

Tip Number 3

Network, network, network! Attend industry events, join online forums, and connect with hospitality professionals on social media. Building relationships can lead to valuable leads and insights that we can use in our sales strategy.

Tip Number 4

Don’t forget to follow up! After initial meetings or demos, reach out to prospects to see if they have any questions or need further information. A little persistence can go a long way in closing deals!

We think you need these skills to ace Sales Executive

Sales Skills
Customer Relationship Management (CRM)
Product Demonstration
Business Development
Pipeline Management
Communication Skills
Understanding of Hospitality Sector

Some tips for your application 🫡

Show Your Passion for Hospitality:When writing your application, let your enthusiasm for the hospitality industry shine through. We want to see that you understand the challenges our clients face and how our solutions can help them thrive.

Tailor Your Application:Make sure to customise your CV and cover letter for the Sales Executive role. Highlight relevant experience and skills that align with what we’re looking for, especially in sales and customer engagement.

Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on communicating your achievements and how they relate to the role at akru.

Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role without any hiccups!

How to prepare for a job interview at The Zonal Group

Know the Product Inside Out

Before your interview, make sure you understand akru's offerings thoroughly. Familiarise yourself with the cloud-based POS system, Kitchen Display, and Kiosk features. Being able to discuss how these solutions can solve specific challenges for restaurants and cafes will show your genuine interest and expertise.

Tailor Your Pitch

During the interview, think about how you would approach different types of clients. Prepare examples of how you would tailor your sales pitch to address the unique needs of independent restaurants versus multi-site operators. This shows that you can adapt your strategy based on the audience.

Demonstrate Your Sales Process

Be ready to walk through your sales process from prospecting to closing. Share specific examples of how you've successfully managed a pipeline in the past. Highlight your ability to deliver compelling demos and how you ensure a smooth onboarding experience for new customers.

Stay Updated on Industry Trends

Show your passion for the hospitality sector by discussing current trends and competitor activities. Bring insights into how these factors could impact akru's sales strategy. This demonstrates that you're not just looking for a job, but are genuinely invested in contributing to the company's growth.