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- Tasks: Drive growth for our D2C and eCommerce channels, optimising customer journeys and managing key accounts.
- Company: Join YES, a pioneering brand in organic intimacy and personal care products.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Why this job: Make a real impact in a growing consumer healthcare business with bold ambitions.
- Qualifications: 4+ years in D2C & eCommerce, with strong commercial acumen and hands-on experience.
- Other info: Collaborative environment with a focus on innovation and growth.
The predicted salary is between 36000 - 60000 £ per year.
YES is a pioneering, award-winning brand dedicated to creating certified organic intimacy and personal care products that put people’s wellbeing first. Trusted by healthcare professionals and loved by customers around the world, YES combines clinical credibility with compassionate care. With renewed focus on unlocking growth, we’re seeking a passionate and driven professional to help accelerate growth within our priority UK accounts.
The D2C and eCommerce manager (D&E) role will take full ownership of a portfolio of our brand website and priority eCommerce accounts (Amazon, LoveHoney). This is a business critical role for a growing consumer healthcare business with bold ambitions in the UK and US.
Reporting into the Sales & Marketing Director (SMD), the D&E manager will be responsible for driving net sales in both channels via improved sell out, subscription loyalty, executional excellence and profit.
Key Responsibilities- Commercial Ownership & Growth
- Own the D2C & eCommerce channel growth plan aligned with commercial objectives to deliver profitable sell out growth.
- Track & report on core KPIs including revenue, conversion rate, AOV, CAC, LTV, repeat rate, margin and unit economics.
- On-Site Experience & Conversion Optimisation
- Lead optimisation of the end-to-end customer journey across all storefronts to improve funnel performance.
- Oversee CRM & lifecycle strategy (email, subscription, loyalty, win-back) to drive retention and LTV.
- Implement test & learn opportunities aligned to channel goals.
- Ensure product pages, bundles, pricing and merchandising reflect brand positioning and commercial priorities.
- Strategic Account Management
- Act as the commercial owner for Amazon & other pureplay accounts, leading the relationships and defining targets for profitable growth.
- Manage our Amazon agency support to deliver best in class execution across PDP, brand storefront, pricing and promotional strategy & subscribe & save.
- Cross Functional Collaboration
- Own D2C & eCommerce forecasting in collaboration with Demand Planning.
- Work cross-functionally to translate brand strategy into effective channel execution, in the absence of a dedicated retail marketing team.
- Contribute to building scalable processes and ways of working suitable for a growing business.
- Provide regular performance reports to SMD & Finance Director including sales vs target, forecast updates and risks/opportunities by channel.
- 4+ years’ experience in D2C & eCommerce growing consumer facing brands (ideally in personal care or health & wellness).
- Strong understanding of acquisition, conversion and retention as well as commercial metrics (sell out, revenue, profit).
- Hands on experience with Shopify & Klaviyo a plus.
- Experience working across international markets is advantageous, particularly US experience.
Growth Manager (D2C & eCommerce) employer: The YES YES Company Ltd
Contact Detail:
The YES YES Company Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Manager (D2C & eCommerce)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Growth Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your achievements in D2C and eCommerce. We want to see how you've driven growth and improved conversion rates – make it pop!
✨Tip Number 3
Prepare for interviews by diving deep into YES's brand values and products. We love candidates who are genuinely passionate about our mission. Be ready to discuss how you can contribute to our growth strategy!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always on the lookout for talent that aligns with our vision of wellbeing and growth.
We think you need these skills to ace Growth Manager (D2C & eCommerce)
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how much you care about personal care and eCommerce. Share your experiences that align with our mission at YES.
Tailor Your CV: Make sure your CV is tailored to the Growth Manager position. Highlight your experience in D2C and eCommerce, especially any work with consumer-facing brands. We love seeing relevant achievements that demonstrate your skills!
Be Data-Driven: Since this role involves tracking KPIs and driving growth, include specific metrics from your past roles. Show us how you've improved conversion rates or increased sales – numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at The YES YES Company Ltd
✨Know the Brand Inside Out
Before your interview, dive deep into YES's mission and values. Understand their commitment to organic products and how they prioritise wellbeing. This knowledge will help you connect your experience in D2C and eCommerce with their brand ethos.
✨Showcase Your Metrics Mastery
Be ready to discuss specific KPIs you've managed in previous roles. Highlight your experience with metrics like conversion rates, customer acquisition costs, and lifetime value. Use concrete examples to demonstrate how you've driven growth in past positions.
✨Prepare for Scenario Questions
Expect questions about how you'd optimise the customer journey or manage relationships with key accounts like Amazon. Think through potential challenges and your strategies for overcoming them. This shows you're proactive and solution-oriented.
✨Emphasise Cross-Functional Collaboration
Since this role involves working across various teams, be prepared to discuss your experience collaborating with different departments. Share examples of how you've successfully translated brand strategy into effective channel execution, especially in fast-paced environments.