Fundraising Marketing Officer

Responsibilities

• Assist the Head of Individual Giving with the delivery of the annual fundraising and marketing strategy, focusing on regular giving products and the online shop.
• Plan and implement fundraising campaigns, ensuring alignment with KPIs and budgets.
• Create compelling marketing content and manage approvals across teams.
• Monitor donor recruitment and retention, producing reports for leadership and Trustees.
• Optimise the online shop and collaborate with corporate partners on new product lines.
• Work with Supporter Services and Finance to manage stock and analyse donor journeys.
• Coordinate fundraising activities at events and gather digital content for storytelling.
• Work collaboratively across teams to promote fundraising initiatives and drive income growth.

About the Role

The role is based in Norfolk and is a hybrid arrangement with 2 days in the Snetterton head office and 3 days working from home. It may require occasional travel around the UK to attend events.

We are looking for an enthusiastic and dynamic marketing specialist to join our ambitious team of experienced fundraisers as World Horse Welfare approaches its centenary anniversary. You will be part of the Individual Giving team responsible for driving sustainable growth through donor engagement, stewardship and acquisition.

Qualifications

You will bring experience in marketing, ideally within charity fundraising, with a proven ability to grow income and deliver successful campaigns across multiple channels. You are skilled at crafting persuasive copy, using data to drive decisions and confident in managing projects, analysing trends, and leveraging social media for fundraising. Highly organised and solutions‑focused, you thrive in a busy environment, collaborate effectively, and communicate clearly. Creativity, attention to detail, and proficiency with Microsoft Office and donor databases are essential. A passion for our mission is key and knowledge of equines would be desirable.

Values & Commitment

World Horse Welfare takes great pride in being realistic, compassionate and forward‑thinking. The successful applicant will be expected to share these values. World Horse Welfare is committed to championing equality and diversity in all aspects of employment and in the services it provides. We encourage applications from under‑represented groups, particularly ethnically diverse communities, LGBTQ+, and people with disabilities.

Benefits & Perks

• Generous pension scheme and cash health plan.
• Paid employee sickness absence scheme and compassionate leave.
• Death in service benefit of 4× annual salary.
• Minimum of 31 days holiday pro rata (including bank holidays and a Christmas shutdown).