At a Glance
- Tasks: Lead digital content strategy across web, social media, and CRM for a market-leading business.
- Company: Join a growing company in the technical and built-environment sectors.
- Benefits: Competitive salary, annual bonus, health cash plan, and hybrid working options.
- Why this job: Shape engaging digital content that drives real impact and supports business goals.
- Qualifications: Experience in digital content strategy and strong knowledge of SEO and PPC.
- Other info: Enjoy an early Friday finish and collaborate with diverse teams.
The predicted salary is between 36000 - 60000 £ per year.
We are recruiting an experienced Digital Content Strategy Manager to lead and shape digital content across web, social media and CRM channels for a growing, market-leading business operating in technical and built-environment sectors. This is a strategic role focused on planning, delivering, and optimising digital content that drives engagement, improves user journeys, and supports commercial performance. You will work closely with marketing, product, technical and customer teams, as well as external agencies, to ensure digital content is consistent, data-driven and aligned to business goals.
Key Responsibilities- Develop and deliver a joined-up digital content strategy across websites, social media and CRM
- Own website digital content planning, optimisation, and user journey improvements
- Manage social media and CRM content calendars to ensure timely, targeted communications
- Ensure SEO and performance marketing best practice is embedded across all digital content
- Oversee PPC activity (Google Ads, paid social) aligned to content and performance objectives
- Analyse performance metrics and translate insights into actionable improvements
- Collaborate with internal teams to ensure digital content supports campaigns, product launches, and brand initiatives
- Manage external agencies to deliver high-quality digital content and campaigns
- Proven experience leading digital content strategy across web, social and CRM
- Background in content marketing for technical products or services ideally across electrical, housing or building services
- Strong knowledge of SEO, PPC and performance marketing
- Experience working cross-functionally with marketing, product, and technical teams
- Excellent project management, communication, and stakeholder management skills
- Strong analytical mindset with the ability to turn data into insight
- Experience managing agencies and external partners
- Degree in Marketing, Business, or related discipline
- Understanding of sustainability, energy efficiency, or built-environment sectors
- Awareness of AI-led search and content optimisation trends
- £Competitive
- Annual Bonus
- Pension
- Health Cash Plan
- Employee Assistance Programme
- Hybrid Working, 3 days office, 2 days from home
- Early Friday Finish
Locations
Digital Content Strategy Manager in Eastleigh, Hampshire employer: The Workshop
Contact Detail:
The Workshop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Strategy Manager in Eastleigh, Hampshire
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best digital content strategies and campaigns. Use real metrics to demonstrate how your work has driven engagement and improved user journeys.
✨Tip Number 3
Prepare for interviews by researching the company’s digital presence. Be ready to discuss how you can enhance their content strategy and align it with their business goals. Tailor your insights to show you understand their market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Content Strategy Manager in Eastleigh, Hampshire
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Content Strategy Manager role. Highlight your experience in digital content strategy, especially in technical sectors. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for us. Mention specific projects or achievements that demonstrate your expertise in SEO, PPC, and content marketing.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, don’t forget to include examples of how you've used data to drive content decisions. We love seeing how you turn insights into action!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at The Workshop
✨Know Your Digital Content Inside Out
Before the interview, dive deep into the company's digital content strategy. Familiarise yourself with their web presence, social media channels, and CRM communications. Be ready to discuss how you can enhance their current strategies and share examples of your past successes in similar roles.
✨Showcase Your Analytical Skills
Since this role requires a strong analytical mindset, prepare to discuss how you've used data to drive content decisions in the past. Bring specific examples of metrics you've analysed and how those insights led to actionable improvements. This will demonstrate your ability to turn data into impactful strategies.
✨Collaborate Like a Pro
This position involves working closely with various teams, so be prepared to talk about your experience in cross-functional collaboration. Share stories that highlight your communication skills and how you've successfully managed stakeholder relationships to achieve common goals.
✨Stay Ahead of Trends
With the fast-paced nature of digital marketing, it's crucial to stay updated on the latest trends, especially in SEO and AI-led content optimisation. Mention any recent developments you've followed and how they could apply to the company's strategy. This shows your passion for the industry and your commitment to continuous learning.