At a Glance
- Tasks: Lead a team to enhance our website and inspire creativity through digital transformation.
- Company: Join The Works, a brand dedicated to inspiring reading, learning, and creativity.
- Benefits: Enjoy 33 days holiday, 25% discount, and access to exclusive perks.
- Other info: Flexible working options and a commitment to diversity and inclusion.
- Why this job: Make a real impact by shaping our online presence and engaging customers.
- Qualifications: Experience in website management and leading teams through change is essential.
The predicted salary is between 35000 - 42000 £ per year.
Location: Hybrid - 1-2 days at our Support Centre in Coleshill, Birmingham.
We don’t just sell products. We inspire reading, learning, creativity and play. The Works literally means everything. Whatever your story or background, we’re all about unlocking imagination and making creativity accessible to everyone. Whether you’re engaging with customers on the frontline or supporting our colleagues behind the scenes, your impact can be profound and far-reaching.
This is more than toys, books, and art supplies. This is about inspiring people to read, learn, create, and play. So, with the right passion, it all starts with you.
We're looking for a Website Experience Manager for a 12-month fixed term contract to provide leadership, support, and direction for our website function during an exciting period of change. As our website is non-transactional, you’ll help grow our online brand appeal, using the website as a powerful shop window to inspire store visits, deepen engagement with existing customers, and attract new audiences to The Works.
You’ll lead a small web team with clarity, confidence, and direction, helping colleagues navigate change while creating the conditions for them to grow their potential. You’ll lead the delivery of our website re-platform project, strengthen the foundations of how we manage and develop our website, and build the capability, governance, and ways of working needed for long-term success.
Your Mission:
- Provide stability, leadership, and direction for the website team during a period of transformation, building clarity, confidence, and capability.
- Lead the Brand workstream of the website re-platform project, working closely with Technology and external partners to keep milestones, dependencies, and risks proactively managed.
- Define and embed robust website governance, processes, and ways of working that support long-term ownership and consistency.
- Establish a sustainable approach to content management, SEO, UX, and website optimisation.
- Maximise the website’s role as a non-transactional brand and inspiration platform, bringing our brand and ranges to life, supporting customer discovery, and encouraging store visits.
- Use insight and performance data to identify opportunities to improve customer engagement and website effectiveness.
- Build capability within the team and wider Brand Marketing function, embedding best practice, knowledge sharing, and confidence in new ways of working.
- Develop a clear future operating model for the website function, including responsibilities, workflows, governance, and ongoing support needs.
- Create clear roadmaps, documentation, and processes that enable long-term success and help inform future digital investment opportunities.
Skills/Behaviours That Will Set You Apart:
Essential:- Proven experience leading website, digital transformation, or re-platform projects.
- Experience managing and developing teams through periods of change.
- Strong understanding of website governance, content operations, and digital best practice.
- Excellent stakeholder management skills, with the ability to influence across Brand, Technology, and external partners.
- Strong understanding of UX, customer journeys, accessibility, and SEO.
- Experience managing CMS platforms and content-led websites.
- Experience using Google Analytics 4 (GA4) and other performance tools to drive decision-making.
- Strong project management skills with experience managing multiple workstreams and dependencies.
- Comfortable operating strategically while remaining hands-on where required.
- Highly organised, resilient, and confident navigating ambiguity and change.
- Experience delivering website re-platform projects within retail or consumer brands.
- Working knowledge of HTML/CSS and website development processes.
- Experience working with agencies and third-party development partners.
- Familiarity with project management and collaboration tools such as Monday.com and Miro.
- Passion for brand, storytelling, and customer experience.
As a great leader with wonderful people skills, you'll create an environment that's more than just co-workers - it's a team.
Our PERKS really are ‘The Works’:
- 25% Colleague Discount! - Plus, exclusive Double Discount days!
- MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech, and more.
- Family Friendly Leave - Enjoy some time well spent with enhanced maternity, paternity, and adoption pay.
- Holiday – 33 days including bank holidays.
- Holiday Purchase - Purchase an additional 5 days.
- Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.
- Stream - Claim early access to 50% of your wages as you earn them – for when ‘life’ happens!
- Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!
- 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
- Healthcare Cash Plan – To support your everyday healthcare costs.
- And loads more! – Long Service Awards, pension, life assurance, Cycle to Work, and optional charity giving.
Our Purpose: To inspire reading, learning, creativity, and play.
Our Values: We are Crafty | Smart with what we've got. We are Caring | Heart in every action. We are Can-do | Energy that gets it done.
Each year, we run an anonymous colleague engagement survey. This is so important for us to hear your feedback and suggestions. We want to know what’s going great, and what needs a couple of tweaks to help make The Works the best place you’ve ever worked! You’ll have the opportunity to help give us that direction.
Promoting Diversity, Inclusion, and Applying Reasonable Adjustments: At The Works, we’re proud to have an inclusive culture where everyone can feel able to be themselves. Our roles are open to everyone, and we particularly welcome applications from people and communities that are under-represented in our business.
We’re open to conversations about working hours and flexible working and, where possible, we’ll try to support this. If you need any reasonable adjustments during the application or interview process - or would like to discuss how you could carry out an essential part of the role - please let us know. We’ll be happy to explore what support may help.
Website Experience Manager - 12 Month FTC in Coleshill employer: The Works
The Works is an excellent employer, offering a supportive and collaborative work culture that values accuracy and attention to detail. With opportunities for professional growth and development, employees benefit from a hybrid working model that promotes work-life balance while being part of a dynamic team in Coleshill, Birmingham. The company also prioritises employee well-being through comprehensive benefits and a commitment to compliance and excellence in payroll operations.
StudySmarter Expert Advice🤫
We think this is how you could land Website Experience Manager - 12 Month FTC in Coleshill
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Website Experience Manager - 12 Month FTC in Coleshill
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at The Works from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at The Works specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at The Works
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at The Works, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show The Works you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure The Works that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for The Works, so think on your feet and don't hesitate to showcase your creativity!
