At a Glance
- Tasks: Manage our website to inspire creativity and learning for families.
- Company: Join The Works, a top-rated company that values imagination and inclusivity.
- Benefits: Enjoy 33 days holiday, discounts, and access to training and development.
- Other info: Be part of a supportive team that values your well-being and aspirations.
- Why this job: Make a real impact by shaping an engaging online experience for customers.
- Qualifications: 3-5 years managing content-led websites and strong SEO knowledge.
The predicted salary is between 35000 - 45000 € per year.
Location Hybrid: 1-2 days at our Support Centre in Coleshill, Birmingham.
We don’t just sell products. We inspire reading, learning, creativity and play. The Works literally means everything. Whatever your story or background, we’re all about unlocking imagination and making creativity accessible to everyone. Whether you’re engaging with customers on the frontline or supporting our colleagues behind the scenes, your impact can be profound and far‑reaching. This is more than toys and books and art supplies. This is about inspiring people to read, learn, create and play.
As Website Manager reporting into our Head of Brand Marketing, you bring Time Well Spent to life online. By shaping a content‑led, digital experience, you help families discover ideas that inspire them to read, learn, create and play before they ever step into a store. Your work strengthens The Works’ brand story, highlights our ranges in an inspiring and accessible way, and guides customers to their local store where the magic happens. You connect teams across Brand, Creative, Tech and Buying to make our website a true expression of who we are: warm, creative, joyful and helpful. Through thoughtful UX, inclusive design, clear storytelling and seamless content journeys, you help turn everyday browsing moments into sparks of imagination — supporting colleagues, inspiring customers and championing our purpose at every touchpoint.
Your Mission
- Define and deliver the website roadmap, aligned to business priorities.
- Collaborate with campaign and content teams to ensure website content supports the trading calendar and delivers against brand strategy.
- Manage digital product merchandising and range presentation, aligned to the company critical path.
- Support ongoing optimisation of website performance and customer engagement.
- Lead UX development and accessibility best practice, ensuring a high‑quality, inclusive experience.
- Own the SEO strategy for a content‑led website.
- Support re‑platforming initiatives.
Skills/Behaviours That Will Set You Apart
- 3‑5 years’ experience of managing a content‑led or non‑transactional website.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM) and Salesforce.
- Understanding of on‑page SEO, keyword optimisation, and technical SEO factors.
- Keep abreast of emerging online trends across content, UX and SEO, translating insight into meaningful improvements to the website experience.
- Working knowledge of HTML/CSS, with JavaScript knowledge preferred for troubleshooting.
- Experience leading web projects and managing external web agencies.
- Project Management Tools: Experience with tools like Monday.com, Miro.
- Is passionate about brand, inspiration and customer experience.
- Is highly organised, detail driven and confident working cross‑functional.
Being a great leader
- Align Goals with Values: Ensure that your team’s goals are clearly connected to the company’s values and purpose.
- Clear Communication: Ensure that your team understands the goals, expectations, and their roles.
- Role Model: Lead by example. Demonstrate the behaviours and attitudes you expect from your team, such as punctuality, responsibility, and being a brand ambassador.
- Provide Feedback: Offer constructive feedback regularly. Recognise achievements and address areas for improvement in a supportive and continuous growth manner.
- Empower Your Team: Delegate tasks and trust your team to handle them.
- Conflict Resolution: Address conflicts promptly and fairly.
- Empathy: Understand and consider the feelings and perspectives of your team members.
And let’s not forget about the most important part… your team’s well‑being and aspirations. You’ll be their biggest supporter, cheering them on. You’ll have amazing everyday conversations with your team, discussing everything from their performance to their wildest career aspirations.
Our PERKS really are ‘The Works’
- 25% Colleague Discount! – Plus, exclusive Double Discount days!
- MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more.
- Family Friendly Leave - Enjoy some time well spent with enhanced maternity, paternity and adoption pay.
- Holiday – 33 days including bank holidays.
- Holiday Purchase - Purchase an additional 5 days.
- Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.
- Stream - Claim early access to 50% of your wages as you earn them – for when ‘life’ happens!
- Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!
- 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
- Healthcare Cash Plan – To support your everyday healthcare costs.
- And loads more! – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.
Our Purpose
To inspire reading, learning, creativity and play.
Our Values
- We are Crafty 🎨 | Smart with what we’ve got.
- We are Caring 💛 | Heart in every action.
- We are Can‑do 🚀 | Energy that gets it done.
Each year, we run an anonymous colleague engagement survey. This is so important for us to hear your feedback and suggestions. We want to know what’s going great, and what needs a couple of tweaks to help make The Works the best place you’ve ever worked! You’ll have opportunity to help give us that direction.
Promoting Diversity, Inclusion, and Applying Reasonable Adjustments
At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under‑represented groups such as ethnic minorities, people with disabilities, carers & members of the LGBTQ+ community (including those who identify as lesbian, gay, bi, trans, non‑binary, or use another term). We are open to discussions around working hours and flexible working. And, where possible, we’ll try to support this. If you need reasonable adjustments for an interview you might attend with us, let us know in your application and we’ll be happy to help!
Website Manager employer: The Works Stores Ltd
The Works is an exceptional employer, recognised as the 10th Best Big Company to Work For in 2024, offering a vibrant work culture that inspires creativity and learning. With generous benefits including a 25% colleague discount, extensive holiday allowance, and access to professional development through the Can-Do Academy, employees are supported in their growth and well-being. Located in Coleshill, Birmingham, the hybrid working model fosters collaboration while allowing flexibility, making it an ideal environment for those passionate about making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Website Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work. This is your chance to shine and demonstrate how you can bring creativity to The Works.
✨Tip Number 3
Prepare for interviews by researching The Works’ values and mission. Be ready to discuss how your experience aligns with inspiring reading, learning, creativity, and play.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re genuinely interested in joining our team.
We think you need these skills to ace Website Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for creativity and inspiration shine through. We want to see how you connect with our mission of inspiring reading, learning, and play!
Tailor Your Experience:Make sure to highlight your relevant experience in managing content-led websites. We’re looking for specific examples that demonstrate your skills in UX, SEO, and digital marketing — so don’t hold back!
Be Authentic:We love authenticity! Share your unique story and what makes you a great fit for The Works. This is your chance to show us who you are beyond just your qualifications.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity as a Website Manager.
How to prepare for a job interview at The Works Stores Ltd
✨Know Your Stuff
Before the interview, dive deep into The Works' mission and values. Understand how they inspire reading, learning, creativity, and play. Be ready to discuss how your experience aligns with their goals, especially in managing a content-led website.
✨Showcase Your Skills
Prepare to talk about your experience with tools like Google Analytics 4 and Salesforce. Bring examples of how you've optimised website performance or improved user experience in previous roles. This is your chance to shine!
✨Be a Team Player
The Works values collaboration across teams. Think of examples where you've successfully worked with cross-functional teams, especially in web projects. Highlight your communication skills and how you empower others to achieve common goals.
✨Ask Thoughtful Questions
At the end of the interview, have some insightful questions ready. Ask about their current website challenges or how they envision the role evolving. This shows your genuine interest and helps you understand if it's the right fit for you.
