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For Companies At a Glance
- Tasks: Shape a creative online experience that inspires families to read, learn, and play.
- Company: Join The Works, a brand dedicated to creativity and inspiration.
- Benefits: Enjoy 25% discount, flexible hours, and access to exclusive perks.
- Other info: Inclusive culture with opportunities for personal and professional growth.
- Why this job: Make a real impact on how families connect with our brand online.
- Qualifications: 3-5 years managing content-led websites and strong SEO knowledge.
The predicted salary is between 35000 - 45000 £ per year.
Become a Website Manager. As Website Manager reporting into our Head of Brand Marketing, you bring Time Well Spent to life online. By shaping a content‑led, digital experience, you help families discover ideas that inspire them to read, learn, create and play—before they ever step into a store. Your work strengthens The Works’ brand story, highlights our ranges in an inspiring and accessible way, and guides customers to their local store where the magic happens. You connect teams across Brand, Creative, Tech and Buying to make our website a true expression of who we are: warm, creative, joyful and helpful. Through thoughtful UX, inclusive design, clear storytelling and seamless content journeys, you help turn everyday browsing moments into sparks of imagination—supporting colleagues, inspiring customers and championing our purpose at every touchpoint.
Your Mission
- Define and deliver the website roadmap, aligned to business priorities.
- Collaborate with campaign and content teams to ensure website content supports the trading calendar and delivers against brand strategy.
- Manage digital product merchandising and range presentation, aligned to the company critical path.
- Support ongoing optimisation of website performance and customer engagement.
- Lead UX development and accessibility best practice, ensuring a high‑quality, inclusive experience.
- Own the SEO strategy for a content‑led website.
- Support re‑platforming initiatives.
Skills/Behaviours That Will Set You Apart
- 3-5 years’ experience of managing a content led or non‑transactional website.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM) and Salesforce.
- Understanding of on‑page SEO, keyword optimisation, and technical SEO factors.
- Keep abreast of emerging online trends across content, UX and SEO, translating insight into meaningful improvements to the website experience.
- Working knowledge of HTML/CSS, with JavaScript knowledge preferred for troubleshooting.
- Experience leading web projects and managing external web agencies.
- Project Management Tools: Experience with tools like Monday.com, Miro.
- Is passionate about brand, inspiration and customer experience.
- Is highly organised, detail driven and confident working cross functional.
Being a great leader
- A great leader with wonderful people skills creates an environment that is more than just co‑workers—it’s a team.
- Align Goals with Values: Ensure that your team’s goals are clearly connected to the company’s values and purpose.
- Clear Communication: Ensure that your team understands the goals, expectations, and their roles.
- Role Model: Lead by example. Demonstrate the behaviours and attitudes you expect from your team.
- Provide Feedback: Offer constructive feedback regularly.
- Empower Your Team: Delegate tasks and trust your team to handle them.
- Conflict Resolution: Address conflicts promptly and fairly.
- Empathy: Understand and consider the feelings and perspectives of your team members.
Our PERKS really are ‘The Works’
- 25% Colleague Discount – Plus exclusive Double Discount days.
- MyWorks – Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more.
- Family Friendly Leave – Enjoy enhanced maternity, paternity and adoption pay.
- Holiday – 33 days including bank holidays.
- Holiday Purchase – Purchase an additional 5 days.
- Can-Do Academy – Grow your skills and career with instant access to further training and development.
- Stream – Claim early access to 50% of your wages as you earn them.
- Share Scheme – Unleash your inner Monopoly mogul and own a piece of The Works.
- 24/7 support for you and your family – Through partnership with the Retail Trust providing an Employee Assistance Programme.
- Healthcare Cash Plan – To support your everyday healthcare costs.
- And loads more – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.
Promoting Diversity, Inclusion, and Applying Reasonable Adjustments
At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under‑represented groups such as ethnic minorities, people with disabilities, carers & members of the LGBTQ+ community (including those who identify as lesbian, gay, bi, trans, non‑binary, or use another term). We are open to discussions around working hours and flexible working. And, where possible, we’ll try to support this. If you need reasonable adjustments for an interview you might attend with us, let us know in your application and we’ll be happy to help!
Website Experience Manager Marketing · Coleshill, Warwickshire employer: The Works Stores Ltd
Contact Detail:
The Works Stores Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Website Experience Manager Marketing · Coleshill, Warwickshire
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work. This is your chance to demonstrate how you can bring 'Time Well Spent' to life online.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Be ready to discuss how your experience aligns with their mission and how you can contribute to making their website a joyful and helpful space.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at The Works.
We think you need these skills to ace Website Experience Manager Marketing · Coleshill, Warwickshire
Some tips for your application 🫡
Show Your Passion: Let your enthusiasm for the role shine through in your application. We want to see how much you care about creating a warm and inspiring online experience that resonates with families.
Tailor Your Content: Make sure to customise your application to reflect the job description. Highlight your experience with content-led websites and how you've previously engaged customers through digital storytelling.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand and directly relate to the role.
Apply Through Our Website: We encourage you to submit your application via our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at The Works Stores Ltd
✨Know Your Website Inside Out
Before the interview, spend some time exploring the company's website. Familiarise yourself with its layout, content, and user experience. Think about how you would enhance it based on your expertise in UX and SEO. This will show your genuine interest and give you a solid foundation for discussing your ideas.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with Google Analytics 4 and other tools like Google Tag Manager. Bring examples of how you've used data to drive decisions or improve website performance. This will demonstrate your ability to align website strategies with business priorities.
✨Highlight Your Collaborative Spirit
Since the role involves working across various teams, share examples of successful collaborations from your past. Talk about how you’ve connected creative, tech, and marketing teams to achieve a common goal. This will illustrate your ability to foster teamwork and communication.
✨Prepare Thoughtful Questions
At the end of the interview, have a few insightful questions ready. Ask about their current website challenges or future projects. This not only shows your enthusiasm but also gives you a chance to demonstrate your knowledge and strategic thinking regarding their brand and customer experience.