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- Tasks: Shape a creative online experience that inspires families to read, learn, and play.
- Company: Join a vibrant team at The Works, where creativity meets community.
- Benefits: Enjoy 25% discount, 33 holiday days, and access to exclusive training.
- Other info: Inclusive culture welcoming diverse backgrounds and flexible working options.
- Why this job: Make a real impact by connecting customers with inspiring content online.
- Qualifications: 3-5 years managing content-led websites; SEO and UX expertise required.
The predicted salary is between 35000 - 45000 ÂŁ per year.
Location Hybrid: 1-2 days at our Support Centre in Coleshill, Birmingham.
About the Role
As Website Manager reporting into our Head of Brand Marketing, you bring Time Well Spent to life online. By shaping a content‑led, digital experience, you help families discover ideas that inspire them to read, learn, create and play — before they ever step into a store. Your work strengthens The Works’ brand story, highlights our ranges in an inspiring and accessible way, and guides customers to their local store where the magic happens. You connect teams across Brand, Creative, Tech and Buying to make our website a true expression of who we are: warm, creative, joyful and helpful. Through thoughtful UX, inclusive design, clear storytelling and seamless content journeys, you help turn everyday browsing moments into sparks of imagination — supporting colleagues, inspiring customers and championing our purpose at every touchpoint.
Responsibilities
- Define and deliver the website roadmap, aligned to business priorities.
- Collaborate with campaign and content teams to ensure website content supports the trading calendar and delivers against brand strategy.
- Manage digital product merchandising and range presentation, aligned to the company critical path.
- Support ongoing optimisation of website performance and customer engagement.
- Lead UX development and accessibility best practice, ensuring a high‑quality, inclusive experience.
- Own the SEO strategy for a content‑led website.
- Support re‑platforming initiatives.
Skills & Behaviours
- 3-5 years’ experience of managing a content led or non-transactional website.
- Experience with Google Analytics 4, Google Tag Manager and Salesforce.
- Understanding of on‑page SEO, keyword optimisation, and technical SEO factors.
- Keep abreast of emerging online trends across content, UX and SEO, translating insight into meaningful improvements to the website experience.
- Working knowledge of HTML/CSS, with JavaScript knowledge preferred for troubleshooting.
- Experience leading web projects and managing external web agencies.
- Project Management Tools: Experience with tools like Monday.com, Miro.
- Passionate about brand, inspiration and customer experience.
- Highly organised, detail‑driven and confident working cross‑functional.
Leadership
- Align goals with values: ensure that your team’s goals are clearly connected to the company’s values and purpose.
- Clear communication: ensure that your team understands the goals, expectations, and their roles.
- Role model: lead by example, demonstrate punctuality, responsibility and being a brand ambassador.
- Provide feedback: offer constructive feedback regularly, recognise achievements and address areas for improvement in a supportive manner.
- Empower your team: delegate tasks and trust your team to handle them.
- Conflict resolution: address conflicts promptly and fairly.
- Empathy: understand and consider the feelings and perspectives of your team members.
Benefits
- 25% colleague discount and exclusive double discount days.
- MyWorks – access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more.
- Family‑friendly leave – enhanced maternity, paternity and adoption pay.
- 33 holiday days including bank holidays.
- Holiday purchase – purchase an additional 5 days.
- Can‑Do Academy – grow your skills and career with instant access to further training and development in areas that interest you.
- Stream – claim early access to 50% of your wages as you earn them.
- Share scheme – own a piece of The Works.
- 24/7 support for you and your family through partnership with the Retail Trust’s Employee Assistance Programme.
- Healthcare cash plan – support everyday healthcare costs.
- Long service awards, pension, life assurance, cycle to work and optional charity giving.
Diversity, Inclusion & Equal Opportunity
At The Works we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under‑represented groups such as ethnic minorities, people with disabilities, carers and members of the LGBTQ+ community (including those who identify as lesbian, gay, bi, trans, non‑binary or use another term). We are open to discussions around working hours and flexible working and will support reasonable adjustments for interviews where possible.
Website Experience Manager employer: The Works Stores Ltd
Contact Detail:
The Works Stores Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Website Experience Manager
✨Tip Number 1
Get to know the company inside out! Research The Works, their values, and what makes them tick. This way, when you chat with them, you can show off your knowledge and passion for their mission.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral — which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and showcasing your experience with website management, UX, and SEO. Use specific examples from your past roles to demonstrate how you can bring value to The Works.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at The Works.
We think you need these skills to ace Website Experience Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you care about creating a warm and inspiring online experience. Share your ideas on how you can bring our brand story to life!
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your experience with content-led websites and any relevant tools like Google Analytics or SEO strategies. We love seeing how you connect your background to what we do!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and structure your thoughts logically. We appreciate a well-organised application that makes it easy for us to see your qualifications and fit for the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our team at The Works!
How to prepare for a job interview at The Works Stores Ltd
✨Know Your Website Inside Out
Before the interview, spend some time exploring the company's website. Familiarise yourself with its layout, content, and any recent updates. This will not only help you understand their brand better but also allow you to discuss specific elements during the interview, showing your genuine interest in the role.
✨Showcase Your SEO Savvy
Since the role involves owning the SEO strategy, be prepared to discuss your experience with on-page SEO and keyword optimisation. Bring examples of how you've improved website performance in previous roles, and be ready to suggest ideas for enhancing their current SEO efforts.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with various teams. Think of examples from your past where you successfully collaborated with different departments, like Brand or Creative. Highlight how you communicated effectively and contributed to a shared goal, as this will resonate well with the interviewers.
✨Emphasise Your Passion for User Experience
The role is all about creating a joyful and helpful online experience. Be ready to discuss your approach to UX design and accessibility. Share any projects where you’ve implemented user feedback to improve the website experience, showcasing your commitment to making digital spaces inclusive and engaging.