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- Tasks: Lead our social media strategy and create engaging content that inspires creativity and connection.
- Company: Join The Works, a vibrant company dedicated to inspiring reading, learning, and creativity.
- Benefits: Enjoy 33 days holiday, a 25% colleague discount, and access to exclusive discounts.
- Why this job: Make a real impact by shaping our brand's voice and connecting with communities online.
- Qualifications: 3+ years in social media management with a flair for creativity and analytics.
- Other info: Flexible working options and a supportive, inclusive culture await you!
The predicted salary is between 30000 - 42000 £ per year.
Location: Hybrid - 1-2 days at our Support Centre in Coleshill, Birmingham.
12 Month FTC - Maternity Cover
Why The Works?
We don’t just sell products. We inspire reading, learning, creativity and play. The Works literally means everything. And whatever your story or background, we’re all about unlocking imagination and making creativity accessible to everyone. Whether you’re engaging with customers on the frontline or supporting our colleagues behind the scenes, your impact can be profound and far-reaching.
This is more than toys and books and art supplies. This is about inspiring people to read, learn, create and play. So, with the right passion, it all starts with you.
Your Mission:
- Organic Social Strategy & Execution: Evolve and deliver our organic social strategy with a clear focus on building brand fame, driving customer engagement and accelerating community growth. Develop weekly and monthly content plans shaped by audience insights, product launches, cultural moments and priority campaigns. Oversee day-to-day management of all social channels, particularly Instagram, TikTok and Facebook - ensuring consistent growth across reach, engagement and channel KPIs.
- Paid Social Strategy & Performance: Build and execute paid social strategies across Meta, TikTok and Pinterest, balancing brand fame with commercial performance. Lead campaign planning, audience targeting, creative briefing and budget allocation. Identify top-performing organic content and scale it through paid boosting strategies. Optimise campaigns continuously to improve ROAS, CPA, media efficiency and brand metrics including reach, awareness and engagement.
- Affiliates & Influencers: Support the development of a high-impact influencer and brand ambassador strategy to increase reach and attract new audiences. Own and optimise the affiliates programme, driving traffic, conversions and new customer acquisition through best-in-class partnerships and quarterly activity plans.
- Content Creation & Creative Collaboration: Collaborate with the Creative Studio and external agencies to develop high-performing, social-first content. Oversee paid social content production, ensuring UGC creators deliver best-in-class, performance-driven assets that drive consideration and conversion.
- Insights, Reporting & Competitor Analysis: Lead analytics, reporting and KPI setting across organic social, paid social, influencers and affiliates. Deliver actionable insights and performance updates to key stakeholders across the business.
Skills/Behaviours That Will Set You Apart:
- 3+ years’ experience in Paid Social, Organic Social and/or Affiliate Marketing, with hands-on execution, performance optimisation and budget ownership.
- Proven success managing paid social campaigns across multiple platforms, ideally including Meta, TikTok and Pinterest.
- Strong understanding of audience segmentation, targeting strategies and full-funnel campaign planning.
- Confident using Meta Ads Manager, TikTok Ads Manager, Pinterest Ads Manager and their associated Business Suites.
- Experience working with affiliate platforms and managing relationships with agency Account Management teams.
Our PERKS really are ‘The Works’:
- 25% Colleague Discount! - Plus, exclusive Double Discount days!
- MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more.
- Family Friendly Leave - Enjoy some time well spent with enhanced maternity, paternity and adoption pay.
- Holiday – 33 days including bank holidays.
- Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.
- Stream - Claim early access to 50% of your wages as you earn them.
- Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!
- 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
- Healthcare Cash Plan – To support your everyday healthcare costs.
Our Purpose: To inspire reading, learning, creativity and play.
Our Values: We are Crafty | Smart with what we’ve got. We are Caring | Heart in every action. We are Can-do | Energy that gets it done.
Promoting Diversity, Inclusion, and Applying Reasonable Adjustments: At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under-represented groups such as ethnic minorities, people with disabilities, carers & members of the LGBTQ+ community.
Social Media Manager - 12 Month FTC Marketing · Coleshill, Warwickshire · employer: The Works Stores Ltd
Contact Detail:
The Works Stores Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager - 12 Month FTC Marketing · Coleshill, Warwickshire ·
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work. This is especially important for a creative role like Social Media Manager, where visuals and engagement matter. Make it easy for potential employers to see what you can do!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their brand voice and think of ways you can contribute to their mission of inspiring creativity and learning. Tailor your responses to show how you align with their values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team and contributing to our mission of making creativity accessible to everyone.
We think you need these skills to ace Social Media Manager - 12 Month FTC Marketing · Coleshill, Warwickshire ·
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for social media and creativity shine through. We want to see how you can inspire others and bring our brand to life!
Tailor Your Content: Make sure to tailor your application to the specific role. Highlight your experience with organic and paid social strategies, and how you've driven engagement in previous roles. This helps us see why you're a perfect fit!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We love a well-structured application that gets straight to the good stuff!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to hear from you!
How to prepare for a job interview at The Works Stores Ltd
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description, especially Instagram, TikTok, and Facebook. Familiarise yourself with their latest features and trends, as well as how they can be leveraged for brand growth. This will show your passion and expertise during the interview.
✨Showcase Your Creativity
Prepare to discuss specific campaigns or content you've created in the past that drove engagement or conversions. Bring examples of your work, whether it’s posts, graphics, or analytics reports. This will help demonstrate your ability to translate audience insights into compelling content.
✨Understand the Brand's Mission
Dive deep into The Works' mission of inspiring reading, learning, creativity, and play. Be ready to articulate how your values align with theirs and how you can contribute to their goals. This shows that you’re not just looking for a job, but are genuinely interested in being part of their journey.
✨Prepare Questions
Have a list of thoughtful questions ready to ask at the end of your interview. Inquire about their current social media strategies, team dynamics, or how they measure success. This not only shows your interest but also helps you gauge if the company is the right fit for you.