At a Glance
- Tasks: Lead internal communications strategy and create engaging messages for all colleagues.
- Company: Join a dynamic team at The Works, fostering an inclusive culture.
- Benefits: Enjoy 33 days holiday, 25% discount, and access to exclusive online deals.
- Other info: Flexible working options and commitment to diversity and inclusion.
- Why this job: Make a real impact by connecting colleagues and sharing their stories.
- Qualifications: Experience in internal communications and strong storytelling skills required.
The predicted salary is between 40000 - 50000 € per year.
Location: Hybrid - 1-2 days at our Support Centre in Coleshill, Birmingham.
As our Internal Communications Manager, you’ll be the architect of our internal communications strategy – designing, planning and delivering clear, compelling and consistent communications that help colleagues understand our direction, why it matters, and their role in elevating The Works. You will build a thoughtful, well-planned communications rhythm that strengthens connection, pride and engagement across our stores, DC and Support Centre teams. This includes leading the narrative behind our strategy, championing colleague storytelling, and ensuring our internal channels are purposeful, effective and noise-free. This is a strategic, influential role that turns insight into action, values into stories, and business priorities into messages that truly land.
Your Mission
- Internal Communications Strategy & Narrative: Lead the Internal Communications Strategy aligned to Elevating The Works, Time Well Spent and our values (Crafty, Caring, Can-Do). Translate business strategy into simple, engaging and relatable messages for all colleague groups. Create a strong, consistent tone of voice and ensure major strategic themes are reinforced through planned, high-impact communications.
- Channel Ownership & Planning: Own the internal channel framework to ensure the right message reaches the right people at the right time. Act as gatekeeper for MyWorks, Weekly Works and key business updates. Build and manage a forward-looking “content spine” so communication is intentional and not reactive. Continuously assess channel performance and make evidence-based improvements.
- Storytelling, Engagement & Colleague Voice: Proactively source and share colleague-led stories that bring our culture and values to life across stores, DC and Support Centre. Rebuild and grow engagement on MyWorks and other internal social channels. Champion recognition, pride moments and authentic celebration across the business.
- Listening, Feedback & “You Said, We Did”: Lead communications for engagement surveys, forums and feedback channels. Turn insight into clear messages that show what we heard and what we’re doing next – including honest explanation of what we’re not doing and why. Work closely with People and leaders to ensure visible follow-through.
- Charity & Community Communications: Own internal comms for key charity and community partnerships, including National Literacy Trust, National Year of Reading, Retail Trust, Play It Forward and store-led local partnerships. Develop an annual charity comms plan, making impact visible and involvement easy for colleagues.
- Events & Moments That Matter: Lead internal communications planning for major business moments such as Annual Strategy Launch, Christmas cascades and key leadership updates. Ensure events are widely understood, well-timed and supported with strong pre- and post-event materials.
- Leadership & Manager Enablement: Equip managers with toolkits and conversation guides that help them cascade messages confidently. Coach leaders and stakeholders on how to communicate with clarity, purpose and authenticity.
- Measurement & Continuous Improvement: Track and report on performance using MyWorks engagement data, surveys and colleague insight. Use data to refine the content, tone, cadence and channel choices. Provide regular updates on what’s working – and what needs to improve.
Skills/Behaviours That Will Set You Apart
- Essential: Significant experience in Internal Communications or colleague engagement. Ability to translate strategy into simple, engaging messages for diverse audiences. Strong storytelling and writing skills, with a sharp eye for tone and clarity. Confident influencing senior leaders and challenging constructively. Excellent organisation and planning discipline. Experience working with frontline / multi-site operational audiences.
- Desirable: Retail, hospitality or multi-site business experience. Experience with intranets or engagement platforms. Charity/ESG communications experience. Experience supporting large-scale change or engagement activity.
Our PERKS
- 25% Colleague Discount – Plus, exclusive Double Discount days.
- MyWorks – Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more.
- Family Friendly Leave – Enhanced maternity, paternity and adoption pay.
- Holiday – 33 days including bank holidays.
- Holiday Purchase – Additional 5 days.
- Can-Do Academy – Grow your skills and career with instant access to further training and development.
- Stream – Claim early access to 50% of your wages as you earn them.
- Share Scheme – Own a piece of The Works.
- 24/7 support for you and your family – Through our partnership with the Retail Trust who provide an Employee Assistance Programme.
- Healthcare Cash Plan – To support your everyday healthcare costs.
- Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.
Promoting Diversity, Inclusion, and Applying Reasonable Adjustments
At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under-represented groups such as ethnic minorities, people with disabilities, carers and members of the LGBTQ+ community. We are open to discussions around working hours and flexible working. And, where possible, we'll try to support this. If you need reasonable adjustments for an interview you might attend with us, let us know in your application and we’ll be happy to help!
Internal Communications Manager Central Operations · Coleshill, Warwickshire · employer: The Works Stores Ltd
At The Works, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions inclusivity and personal growth. As the Internal Communications Manager based in Coleshill, you will enjoy a hybrid working model, generous benefits including a 25% colleague discount, enhanced family leave, and access to our Can-Do Academy for continuous development. Join us in creating meaningful connections and engaging narratives that elevate our colleagues and strengthen our community.
StudySmarter Expert Advice🤫
We think this is how you could land Internal Communications Manager Central Operations · Coleshill, Warwickshire ·
✨Tip Number 1
Get to know the company culture before your interview. Dive into their social media, read up on recent news, and understand their values. This will help you tailor your responses and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Practice your storytelling skills! Think of examples from your past experiences that highlight your achievements and how they align with the role. We want to hear about your successes and how you can bring that energy to our internal communications.
✨Tip Number 3
Network like a pro! Reach out to current or former employees on LinkedIn to get insider tips about the company. They might share valuable insights that could give you an edge during the interview process.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining us at The Works and ready to elevate our internal communications strategy.
We think you need these skills to ace Internal Communications Manager Central Operations · Coleshill, Warwickshire ·
Some tips for your application 🫡
Craft Your Story:When you're writing your application, think of it as telling your own story. Highlight your experiences in internal communications and how they align with our mission at The Works. Make it engaging and relatable!
Be Clear and Concise:We love clarity! Use straightforward language to convey your ideas. Avoid jargon and keep your messages simple so that everyone can understand your vision for internal communications.
Showcase Your Skills:Don’t forget to highlight your storytelling and writing skills. Share examples of how you've successfully communicated strategies or engaged colleagues in the past. This is your chance to shine!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting role. We can’t wait to hear from you!
How to prepare for a job interview at The Works Stores Ltd
✨Know Your Audience
Before the interview, take some time to research the company culture and values. Understand how they align with your own experiences and beliefs. This will help you tailor your responses to resonate with the interviewers and demonstrate that you're a great fit for their team.
✨Craft Your Story
As an Internal Communications Manager, storytelling is key. Prepare examples of how you've successfully communicated strategies in the past. Think about specific situations where your messaging made a significant impact, and be ready to share these stories during the interview.
✨Channel Your Inner Influencer
This role requires influencing senior leaders, so practice articulating your ideas clearly and confidently. Use examples from your previous roles where you’ve had to challenge the status quo or persuade others to adopt your vision. Show them you can be a strategic partner in their communications efforts.
✨Engagement is Everything
Be prepared to discuss how you would enhance colleague engagement through effective communication channels. Think about innovative ways to gather feedback and share success stories. Highlight any experience you have with platforms like MyWorks or similar tools, as this will show your readiness to hit the ground running.
