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- Tasks: Plan and execute exciting brand activations that engage customers and boost footfall.
- Company: Join The Works, a vibrant company inspiring creativity and learning.
- Benefits: Enjoy 25% discount, flexible working, and access to ongoing training.
- Why this job: Be part of a creative team making a real impact on brand experiences.
- Qualifications: Retail experience and a passion for storytelling are key.
- Other info: Inclusive culture welcoming diverse backgrounds and flexible working arrangements.
The predicted salary is between 28800 - 43200 £ per year.
Join to apply for the Brand Activation Executive role at The Works Stores Ltd
Location
Hybrid: 1-2 days at our Support Centre in Coleshill, Birmingham.
Why The Works?
We inspire reading, learning, creativity and play. Whether you’re engaging with customers on the frontline or supporting colleagues behind the scenes, your impact can be profound and far‑reaching.
Role Summary
We’re looking for a dynamic and creative Brand Activation Executive to join our Brand Marketing team. The role supports the mission to drive brand fame, improve consideration and increase customer engagement through bold, memorable experiences and campaigns.
Responsibilities
- Plan, coordinate and execute branded in‑store activations that drive footfall, customer interaction and brand engagement.
- Support the development and rollout of integrated brand activation campaigns across digital, PR and experiential platforms.
- Collaborate with cross‑functional teams to deliver marketing initiatives aligned with brand strategy and business goals.
- Manage and activate brand partnerships and supplier activations ensuring alignment with campaign objectives and brand values.
- Lead local marketing activation planning for new store openings and shopping centres, including launch events, local marketing and promotional support.
- Assist with PR initiatives, including media outreach, press materials and event coordination to amplify brand visibility.
Skills & Behaviours
- Retail experience
- Passion for brand storytelling and customer experience
- Strong project management and organisational skills
- Excellent communication and collaboration abilities
- Experience in retail event planning, campaign execution or brand partnerships is a plus
- A proactive, hands‑on attitude with a creative mindset
Perks
- 25% colleague discount
- MyWorks: exclusive online discounts across hundreds of retailers, holidays, utilities, tech and more
- Family‑friendly leave including enhanced maternity, paternity and adoption pay
- 33 holiday days including bank holidays, with option to purchase 5 additional days
- Can‑Do Academy: access to ongoing training and development
- Stream: early access to 50% of wages as you earn them
- Share Scheme: own a piece of The Works
- 24/7 support through the Retail Trust’s Employee Assistance Programme
- Healthcare Cash Plan and optional charity giving arrangements
Diversity & Inclusion
We are proud to have an inclusive culture where everyone truly feels able to be themselves. The role is open to all, including under‑represented groups such as ethnic minorities, people with disabilities, carers and members of the LGBTQ+ community. We are open to discussions around working hours and flexible working and will provide reasonable adjustments as needed.
Purpose
To inspire reading, learning, creativity and play.
Values
Crafty | Smart, Caring | Heart in every action, Can‑do | Energy that gets it done.
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Brand Activation Executive employer: The Works Stores Ltd
Contact Detail:
The Works Stores Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Activation Executive
✨Tip Number 1
Get to know the company inside out! Research The Works, their values, and recent campaigns. This way, when you chat with them, you can show off your passion for brand storytelling and how you can contribute to their mission.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by thinking of creative ideas for brand activations. Bring your A-game with examples of past projects or campaigns you've worked on. Show them your proactive, hands-on attitude!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining The Works and being part of their inspiring culture.
We think you need these skills to ace Brand Activation Executive
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for brand storytelling and customer experience shine through. We want to see how you can bring creativity to the role and inspire others!
Tailor Your Application: Make sure to customise your application to highlight relevant experiences that align with our mission at The Works. Whether it's retail event planning or campaign execution, show us how your skills fit the Brand Activation Executive role.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of your experiences and ideas. Remember, we’re looking for dynamic and creative thinkers!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at The Works Stores Ltd
✨Know Your Brand Story
Before the interview, dive deep into The Works' brand story and values. Understand how they inspire reading, learning, creativity, and play. Be ready to share how your passion for brand storytelling aligns with their mission.
✨Showcase Your Creativity
Prepare examples of past campaigns or activations you've worked on that demonstrate your creative flair. Think about how you can bring bold and memorable experiences to life, just like the role requires.
✨Highlight Collaboration Skills
Since the role involves working with cross-functional teams, be ready to discuss times when you've successfully collaborated with others. Share specific examples that showcase your excellent communication and organisational skills.
✨Be Proactive and Hands-On
The Works values a proactive attitude, so come prepared to discuss how you've taken initiative in previous roles. Whether it's planning an event or managing a campaign, show them you're ready to roll up your sleeves and get involved.