Learning Marketing Manager

The Workforce Development Trust is a not-for-profit organisation that provides services that support employers to develop skilled, sustainable, and efficient workforces in the UK and abroad. We operate via our four brands; Skills for Health, Skills for Justice, SFJ Awards and People 1st International, which deliver specialist, targeted skills interventions to support a variety of frontline public services.

The Learning Marketing Manager will be responsible for developing and executing marketing strategies to promote our eLearning and training products to new and existing markets. This role involves creating and executing marketing strategies tailored to customer needs to drive growth. The ideal candidate will have experience in product marketing, eCommerce, content creation, and a passion for lead generation. This role requires a creative and analytical mindset, excellent communication skills, and a passion for education and technology.

The Learning Marketing Manager is a pivotal role within the business, supporting the Learning Division to bring to market a range of online and in-person training products that benefit organisations within the public and private sector. This role is responsible for growing our reputation within the learning market and increasing our market share.

Key business skills necessary for the role include:

• Experience of working within learning, training or educational products for B2B.
• Creating strategic marketing plans that align with organisational objectives.
• Experience in market research, planning and strategy.
• Working with eCommerce, online advertising, and paid media, as well as organic marketing channels.
• Managing existing product advertising and bringing new products to market.
• A solid understanding of lead generation and customer nurturing.

This role sits within the central marketing team but is aligned to the Learning Division. Working closely with the Product Manager, Business Development lead, eCommerce Manager and Managing Director, this role's immediate priority will be creating marketing strategies and delivering campaigns to drive revenue and increase market share.

Key Responsibilities:

• Support the achievement of revenue growth targets through designing, developing, and executing marketing strategies consistent with the Learning Division and the wider Workforce Development Trust Group objectives.
• Develop and execute marketing strategies to promote learning products and services in new and existing markets.
• Translate complex products and services into compelling narratives that resonate with our audience.
• Collaborate with the Product Manager, Business Development team and eCommerce Manager to create and deliver marketing strategies aligned to business objectives and financial targets.
• Lead product/service launches from inception to execution, including conducting market research and appraisals, creating go to market plans, writing copy, and developing visual assets in line with brand guidelines.
• Define, develop, and execute product marketing strategies and plans for new and existing customers.
• Support buyer journeys through online channels, working closely with the Digital Marketers and eCommerce Manager.
• Promote products through online channels, using SEO tactics, content strategy and paid advertising to achieve lead generation and nurturing.

Benefits include:

• Generous annual leave entitlement up to a maximum of 28 days, plus public holidays, and a potential Christmas closure.
• Flexible working - 50% working from home with a dress for your day approach.
• Staggered start and finish time.
• Employee referral recruitment scheme.
• Enhanced leave, bereavement, carers, maternity, paternity, and sickness leave.
• Health and wellbeing benefits, access to mental health first aiders, a confidential employee assistance programme, free eye tests and payment for an annual flu jab.
• Enhanced pension scheme, with a contribution matching up to a combined 12%, and the option to join the Salary Exchange Pension Scheme along with death in service coverage at three times annual salary.
• Flexible employee benefits, portal including a cycle to work scheme.
• Buy annual leave scheme.
• Organisational development days and departmental training budgets.
• Payroll giving, this is a tax-free way to donate to any charity, worthy cause or place of worship.

The Workforce Development Trust is an equal opportunity employer and welcomes everyone. If your experience differs a little from what is outlined in the job description, or you are missing a desired qualification, yet you think you can bring value to this role, please apply, we would like to hear more about you. We strongly encourage people of all gender, religion, ethnic backgrounds, sexual orientation, and individuals with disabilities to apply.