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For Companies At a Glance
- Tasks: Lead and develop a high-performing sales team to drive growth and scale the business.
- Company: Premium B2B content platform at a pivotal stage of evolution.
- Benefits: Competitive salary, performance-linked incentives, and executive-level opportunities.
- Why this job: Shape the future of a growing company and work closely with the CEO.
- Qualifications: Proven experience in scaling subscription businesses and leading sales teams.
- Other info: Join a dynamic environment with strong product momentum and ambitious goals.
The predicted salary is between 72000 - 108000 £ per year.
We are supporting a premium B2B content and intelligence platform at a defining stage of its evolution. The business operates a highly sticky, subscription-led model with long-term customer relationships and is transitioning from a flagship product into a multi-product, platform-led proposition, supported by AI-enabled distribution partnerships.
This is a newly elevated executive role, created to bring senior commercial leadership, structure and predictability as the business scales from early growth into a more mature, multi-product phase.
The Head of Sales will own the end-to-end commercial engine, with a mandate to professionalise sales execution while enabling sustained growth across an expanding product portfolio.
Key responsibilities include:
- Building a board-level, predictable sales engine with robust forecasting, pipeline visibility and performance metrics
- Leading and developing a senior sales organisation, embedding consistent methodology, coaching and accountability
- Driving growth through:
- Commercialisation and pull-through of new product launches
- Cross-sell and bundling across an established, enterprise customer base
- Transition from seat-based pricing to value-based / enterprise pricing models
- Selective acquisition of new customers in a complex, regulated buying environment
- Partnering closely with the CEO and leadership team on pricing, packaging and commercial governance
- Defining clear interfaces between Sales, Marketing and Customer Success, with strong ownership and hand-offs
What We're Looking For:
- A senior commercial leader who has personally scaled a subscription business from early growth through to a materially larger 12 million plus, more complex organisation
- Demonstrable experience building sales structure at scale: methodology, pipeline discipline, forecasting accuracy and performance management
- Background selling non-tangible value (content, data, research, intelligence or platforms) to sophisticated, senior buyers
- Experience leading multi-product expansion, not just managing a single core offering
- Proven exposure to value-based or enterprise pricing and complex deal structures
- Comfortable operating in businesses with:
- Multi-stakeholder, enterprise-style sales cycles
- Long-term customer relationships and renewals
- Limited tolerance for discount-led selling
When responding, please can you provide a short cover note, illustrating your relevancy for the role and experience in these areas:
- Experience scaling a subscription-revenue, ARR and your role in this
- Experience building a sales structure from early growth to 12 million plus
- Experience selling value-based subscription sales
- Examples of client base you have sold into
Relevant backgrounds may include:
- Enterprise B2B content, research or data platforms
- Specialist or regulated B2B information businesses
- Scale-ups moving from founder-led selling to a repeatable, executive-led commercial model
Less suitable backgrounds:
- High-volume, self-serve or SMB-focused SaaS
- Short sales-cycle, transactional software environments
- Organisations reliant on aggressive discounting rather than value-led selling
Why This Role:
- Executive ownership of a critical scaling phase
- Opportunity to shape the commercial operating model for the next chapter of growth
- Strong product momentum and clear platform ambition
- High-impact role working closely with the CEO and board
Package:
Competitive executive-level base salary with performance-linked upside. Longer-term incentives may be introduced as the business scales.
Head of Sales in London employer: The Work Crowd
Contact Detail:
The Work Crowd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry leaders, attend events, and join relevant online communities. The more people you know, the better your chances of landing that Head of Sales role.
✨Tip Number 2
Showcase your expertise! Create content or share insights on platforms like LinkedIn to demonstrate your knowledge in scaling subscription businesses. This will help you stand out as a thought leader in the field.
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss your experience in building sales structures and driving growth. Use specific examples to illustrate how you've successfully navigated complex sales cycles.
✨Tip Number 4
Apply through our website! We want to see your application and hear your story directly. It’s a great way to show your enthusiasm for the role and the company.
We think you need these skills to ace Head of Sales in London
Some tips for your application 🫡
Show Us Your Journey: When you write your cover note, make sure to highlight your journey in scaling subscription businesses. We want to see how you've contributed to growth and what strategies you've implemented to reach that £12 million mark.
Be Specific About Your Experience: Don’t just list your previous roles; give us the juicy details! Share examples of how you've built sales structures and methodologies. We love specifics, so tell us about the challenges you faced and how you overcame them.
Connect the Dots: Make it easy for us to see how your background aligns with our needs. If you've sold to sophisticated buyers or worked in regulated environments, let us know! Draw clear connections between your experience and the role's requirements.
Keep It Professional Yet Personal: While we appreciate professionalism, don’t be afraid to let your personality shine through. We’re looking for someone who can lead a team and connect with clients, so a touch of authenticity in your application can go a long way!
How to prepare for a job interview at The Work Crowd
✨Know Your Numbers
Before the interview, make sure you have a solid grasp of your past sales metrics and achievements. Be ready to discuss how you've scaled subscription revenue and built sales structures in previous roles. This will show that you understand the importance of data-driven decision-making.
✨Understand the Product Portfolio
Familiarise yourself with the company's product offerings and how they fit into the market. Be prepared to discuss strategies for cross-selling and bundling products. This demonstrates your ability to think strategically about the multi-product approach they are transitioning to.
✨Showcase Your Leadership Style
Think about how you lead and develop teams. Be ready to share examples of how you've embedded consistent methodologies and accountability in your previous sales organisations. This will highlight your capability to build a senior sales organisation as required in this role.
✨Prepare for Complex Deal Structures
Brush up on your experience with value-based pricing and complex deal negotiations. Be ready to discuss specific examples where you've successfully navigated these challenges, as this is crucial for the role's responsibilities in a regulated buying environment.
