Freelance PR Specialist – Food Brand Launch UK
Completed
Posted Date:03/09/2025
Location:United Kingdom
Market Experience:United Kingdom
PR Role & Responsibilities
Freelance PR Specialist – Consumer Brand Launch (Chilled Tapas)
Overview
We are an established UK ready meal manufacturer (B2B, £15m+ annual turnover) now launching a new D2C brand offering restaurant-quality chilled tapas for at-home entertaining and food banquets.
We’re looking for a PR consultant or freelancer to help launch the brand to UK consumers, drive awareness, and build excitement across press, influencers, and social media.
About the Range
Chilled, premium tapas dishes: patatas bravas, gambas, meatballs, chorizo, salt & pepper chicken, and more
Delivered direct to the consumer
Each order includes glazed earthenware bowls for an authentic dining experience
High-quality ingredients sourced in collaboration with trusted suppliers
Exceptional value, restaurant-quality food at home
What We Need
We’re seeking a PR professional to:
Develop and execute a launch PR plan
Drive media coverage in consumer food, lifestyle, and entertainment titles
Manage influencer outreach and sampling (samples and content support available)
Support social media efforts alongside our in-house team
Help shape storytelling and brand messaging for launch
Ideal Profile
Experience launching D2C food or FMCG brands
Strong network of lifestyle and food press and influencer contacts
Creative and hands-on, able to hit the ground running
Available to support pre-launch and launch phase in the coming weeks
Additional Info
Website launching soon
In-house sales and marketing team in place to support roll-out
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Freelance PR Specialist – Food Brand Launch UK employer: The Work Crowd
As a leading business membership organisation in London, we pride ourselves on fostering a dynamic work culture that champions collaboration and innovation. Our hybrid working model offers flexibility while our commitment to professional development ensures that employees have ample opportunities for growth and advancement. Join us to make a meaningful impact on London's business landscape while enjoying the unique advantage of engaging with a diverse network of nearly 12,000 members.
