At a Glance
- Tasks: Lead impactful paid media campaigns for a health-focused alcohol reduction platform.
- Company: Exciting new UK-based startup dedicated to health and wellness.
- Benefits: Flexible freelance role with the chance to shape meaningful marketing strategies.
- Other info: Collaborative environment with opportunities for creative input and growth.
- Why this job: Join a mission-driven team and make a real difference in people's lives.
- Qualifications: Experience in performance marketing, especially in health or lifestyle sectors.
The predicted salary is between 31500 - 38500 £ per year.
Completed Posted Date: 28/04/2025
Location: United Kingdom
Market Experience: United Kingdom
Lead paid media strategy and execution for a new alcohol reduction platform targeting health and wellness audiences. We are a newly launched UK-based alcohol reduction platform, offering a personalised and stigma-free approach to cutting back on alcohol. Backed by behavioural science and powered by real support, we are on a mission to change the way people engage with alcohol reduction.
The Role: We’re looking for a freelance performance marketing specialist to lead a high-impact paid media campaign ahead of our consumer PR push later in the year. This is a hands-on role that spans media planning, asset coordination, buying, and reporting.
Key Responsibilities:
- Define a clear paid media strategy aligned with NUL’s goals and target audiences
- Collaborate with a designer and copywriter to shape effective ad creative and messaging
- Identify optimal platforms, placements and specifications for high-intent users
- Buy and manage paid media inventory (across Meta, Google, or other relevant platforms)
- Monitor performance metrics, optimise campaigns, and adjust the plan as needed
Experience & Skills Required:
- Proven track record in performance marketing for consumer-facing brands (ideally in health, wellness, or lifestyle)
- Hands-on experience planning and buying media across Meta, Google, and other digital platforms
- Ability to brief and collaborate with creative talent to produce compelling assets
- Strong analytical skills with experience optimising for ROI and high-intent engagement
Freelance Performance Marketing Specialist – Health & Wellness employer: The Work Crowd
As a leading business membership organisation in London, we pride ourselves on fostering a dynamic work culture that champions collaboration and innovation. Our hybrid working model offers flexibility while our commitment to professional development ensures that employees have ample opportunities for growth and advancement. Join us to make a meaningful impact on London's business landscape while enjoying the unique advantage of engaging with a diverse network of nearly 12,000 members.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Performance Marketing Specialist – Health & Wellness
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Freelance Performance Marketing Specialist – Health & Wellness
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to The Work Crowd.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer The Work Crowd and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Freelance Performance Marketing Specialist – Health & Wellness at The Work Crowd.
How to prepare for a job interview at The Work Crowd
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at The Work Crowd.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for The Work Crowd. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at The Work Crowd.
