Senior Franchise Training Coach- North region

The Wonderfield Group has recently been purchased by Zensho Holdings, the leading food service company in Japan with a market cap of $5.5b and whose aim is to become the world's largest food company, a position from which we can eradicate hunger and poverty from around the globe. We operate restaurants, factories, and thousands of sushi kiosks and have recently built a successful cut fruit business, Snowfruit. Combining this with the three businesses previously owned by Zensho, AFC, Sushi Circle and Sushi Take, results in annual sales of $2.5b and Ebitda in excess of $140m a year with an ambitious growth trajectory.

We’re looking for a seasoned and strategic Senior Franchisee Training Coach to lead and expand the training and development function across our dynamic and growing sushi franchise network. This includes both franchise-operated locations and corporate-run kiosks in retail settings. In this critical role, you’ll ensure our franchise partners and PAC teams are fully prepared to deliver exceptional food, flawless operations, and a consistently outstanding customer experience. From designing impactful training programs to coaching trainers and embedding brand standards, you’ll play a key role in shaping the success of our teams across the board.

Requirements: Covering the whole of the North Region, Licence and vehicle required, will also have regular overnight stays.

Responsibilities:

• As Senior Franchisee Training Coach, you’ll play a pivotal role in developing and delivering world-class training across our franchise network and corporate PAC kiosks.
• You’ll lead the onboarding of new franchise partners and PAC teams, providing structured, hands-on learning across sushi operations, food safety, team leadership, and customer experience.
• Ensuring operational readiness will be at the heart of your work—making sure every team, whether brand new or long-established, consistently upholds our food, service, and compliance standards.
• You’ll collaborate with our Learning & Development team to create and continuously improve training programs and materials, ensuring everything aligns with our evolving brand goals and operational changes.
• From supporting new openings and relaunches to delivering impactful coaching during critical trading periods, you’ll be a hands-on presence—offering guidance, support, and real-time learning on the ground.
• Mentoring will be a big part of your remit. You’ll coach and support Franchisee Training Coaches, while also helping PAC kiosk managers and their teams develop and grow.
• A strong focus on food safety and quality will run through everything you do, ensuring all products meet brand specifications, shelf-life guidelines, and hygiene standards.
• Working closely with the Head of Retail Operations, L&D, and the People Team, you’ll help identify skill gaps and underperformance, then design targeted refreshers to lift capability and confidence.
• You’ll also collaborate with Operations, Food, and Marketing to ensure training keeps pace with business priorities, menu innovation, and strategic initiatives.
• Throughout, you’ll track training outcomes and share actionable insights that help us continuously raise the bar across the network.