At a Glance
- Tasks: Analyse marketing data to drive insights and optimise campaigns for our clients.
- Company: A dynamic digital agency in Leeds with a passionate team.
- Benefits: Competitive salary, birthday off, monthly socials, and personal development time.
- Other info: Join a supportive culture that values your voice and career progression.
- Why this job: Make a real impact while learning and growing in a fast-paced environment.
- Qualifications: Strong background in maths/statistics and proficiency in Python or R.
The predicted salary is between 28800 - 43200 £ per year.
About the company
We’re a no-nonsense, sleeves rolled up digital agency based in Leeds. Wonder might only be a young agency but we have years of experience between us - which we try put to good use! We do this through providing our clients with expertise in website development and data analytics. We are a passionate bunch who deliver wonderful results for our clients.
Job Description
We are seeking an exceptional Marketing Data Analyst to join our wonderful team. This is a comprehensive role that combines advanced analytics, strategic insight, explorative analysis and hands-on implementation across all aspects of marketing measurement and optimisation. Here at Wonder we’re a passionate bunch, whether it’s data analytics, digital marketing or beer - we’d like to find someone who shares this same attitude.
We’d love to hear from you if you’re keen to develop your abilities, progress quickly and learn new skills. If you’ve got experience in data analytics or marketing and want to expand your skills, this may very well be right up your street. As we are a growing agency we’re looking for someone who has good initiative and is able to adapt.
On a daily basis you will be working towards developing our tracking, reporting and analyst capabilities for our clients. This data will directly be used to help grow our clients and us as a business. This is a great opportunity for someone looking to make an impact, work on some interesting projects and learn from the experience of the team.
We’re looking for someone who has a passion for improving web accessibility and digital sustainability. You’ll need to get stuck in and think on your feet, it’s fast-paced and challenging but there are so many opportunities for you to grow with us!
What you’ll get up to
- Design, implement, and maintain attribution models to understand the impact and effectiveness of marketing channels and campaigns
- Build predictive models for customer lifetime value, churn prediction, and propensity scoring
- Conduct A/B testing and multivariate experiments, ensuring statistical rigour and actionable insights
- Develop marketing mix models to optimise budget allocation across channels and measure incremental impact
- Create comprehensive measurement frameworks for campaign performance, customer journey analytics, and ROI assessment
- Measure and define reporting of digital sustainability and web accessibility issues
- Create predictive models for demand forecasting and capacity planning across marketing channels
- Develop automated dashboards and reporting systems that translate complex analytical insights into clear business recommendations
- Build real-time monitoring systems for campaign performance and anomaly detection
- Design and maintain data pipelines for marketing analytics, ensuring data quality and governance
- Create real-time dashboard reporting that communicates quantitative insights to senior client stakeholders
- Conduct primary market research using advanced statistical techniques and experimental design
- Research potential new business for Wonder based on our services to grow our client portfolio
- Stay current with emerging methodologies in marketing analytics
- Design and execute marketing experiments to test strategic hypotheses
- Develop proprietary analytical frameworks and methodologies that provide competitive advantage for our clients
Our ideal person would
- Mathematics/statistics background - Strong degree in Mathematics, Statistics, Economics, Physics, or related quantitative discipline
- Proficiency in Python or R, with experience in statistical libraries (e.g. pandas, NumPy)
- Understanding of regression analysis, hypothesis testing, time series analysis, and experimental design
- Data manipulation - SQL skills and experience with large datasets and cloud platforms (Google Cloud Platform)
- Understanding of digital marketing channels, attribution challenges, and measurement methodologies
- Experience with marketing analytics tools (Google Analytics, Adobe Analytics, Facebook Analytics)
- Analytical mindset with the ability to translate business questions into analytical frameworks
- Strong communication skills with experience presenting complex findings to non-technical stakeholders
- Commercial understanding of how analytics drives business value
- Knowledge of Bayesian statistics and probabilistic modelling
- Experience with data visualisation tools (Looker Studio, Tableau, Power BI, or similar)
- Confident using Google Tools such as Docs, Sheets and Slides to create research papers and present findings
- Be highly organised with strong attention to detail and the ability to work to tight deadlines
- Passionate and proactive team player with an ambitious drive and positive attitude
Benefits
- 30 days holiday plus bank holidays
- Plus a day off for your birthday
- Monthly agency days (with pizza!)
- Weekly round-ups with drinks
- Annual Christmas parties and plenty of socials
- A wonderful culture aimed at giving people a voice and support to grow
- Time to focus on personal development to help you achieve your goals
- One-to-one time with directors to map progression and development
Data Analyst (Marketing) in Leeds employer: The Wonder Agency
At The Wonder Agency, we pride ourselves on being a dynamic and supportive digital agency located in Leeds, where our passionate team thrives on collaboration and innovation. We offer a vibrant work culture that encourages personal development, with opportunities for rapid career progression and hands-on experience in marketing analytics. With unique perks like monthly agency days and a focus on employee well-being, we are committed to creating a rewarding environment for our team members to grow and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Data Analyst (Marketing) in Leeds
✨Tip Number 1
Don’t just sit back and wait for job postings to come to you! Slide into the DMs of the job poster on platforms like LinkedIn. A friendly message can make you stand out and show your enthusiasm for the role.
✨Tip Number 2
Network, network, network! Reach out to current employees at The Wonder Agency or similar companies. Ask them about their experiences and any tips they might have. You never know who might put in a good word for you!
✨Tip Number 3
Prepare for interviews by brushing up on your technical skills and understanding the latest trends in marketing analytics. Be ready to discuss how you can contribute to their projects and bring fresh ideas to the table.
✨Tip Number 4
Make sure to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our wonderful team!
We think you need these skills to ace Data Analyst (Marketing) in Leeds
Some tips for your application 🫡
Show Your Passion:When you’re writing your application, let your enthusiasm for data analytics and digital marketing shine through. We love a passionate candidate who’s eager to learn and grow with us!
Tailor Your CV:Make sure your CV highlights relevant experience and skills that match the job description. Use keywords from the posting to show us you’re the perfect fit for our team at Wonder.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your achievements and experiences are easy to read and understand.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at The Wonder Agency
✨Know Your Data
Before the interview, brush up on your data analytics skills. Be ready to discuss your experience with Python or R, and how you've used statistical libraries like pandas or NumPy in past projects. This will show that you’re not just familiar with the tools but can also apply them effectively.
✨Understand Marketing Metrics
Familiarise yourself with key marketing metrics and concepts such as customer lifetime value, A/B testing, and attribution models. Being able to speak confidently about these topics will demonstrate your understanding of how analytics drives business value, which is crucial for the role.
✨Prepare Real-World Examples
Think of specific examples from your previous work or studies where you successfully implemented data-driven strategies. Whether it’s a project where you built a predictive model or conducted market research, having concrete examples will help you stand out and show your practical experience.
✨Show Your Passion
Wonder Agency values passion and initiative. During the interview, express your enthusiasm for data analytics and digital marketing. Share your thoughts on improving web accessibility and sustainability, and how you see yourself contributing to the agency's goals. This will resonate well with their team culture.
