Specialist Software Engineer (Piano Marketing Suite)

We are a global media group delivering exceptional content through events, digital, data & insight. From agribusiness, ingredients and food processing, to retail, hospitality & fine dining – we provide the inspiration, insight and connections to power our customers’ success. We have offices in Gatwick, Brighton and London, UK; Montpellier, France; Singapore and Chicago, US. In line with the Company’s current Agile Working Policy, the successful candidate would be eligible to work part of the week from our Gatwick office and to work remotely for the rest of the week.

William Reed is investing in the Piano Marketing Product Suite, a best-in-class platform spanning Piano Composer, Piano Analytics and Piano Audience. These products support personalisation, activation, experimentation, audience intelligence and performance insight across a growing number of specialist websites within the Food, Cosmetics and Pharma industries. We are seeking a Product Specialist Engineer to assist with the implementation and to lead the ongoing development, innovation and optimisation of Piano experiences across our digital estate. This role offers the opportunity to take technical ownership of a best in class analytical, activation and personalisation suite across a diverse international portfolio of digital brands. You will directly influence how data, experimentation and audience intelligence shape user experience and commercial performance.

What you will be doing:

• Being responsible for configuring, building and enhancing Piano Composer experiences, split tests and experiments to improve engagement, conversion and commercial performance.
• Designing and implementing structured A/B and multivariate testing strategies using Piano Composer, ensuring rigorous test design, accurate measurement and clear insight reporting.
• Driving the effective use of native integrations between Piano Composer, Piano Analytics and Piano Audience to maximise value from audience segmentation, behavioural data and activation capabilities.
• Reviewing performance data within Piano Analytics to identify optimisation opportunities and proactively propose improvements.
• Working with key brands, playing a central role in delivering data driven, personalised and high performing digital experiences through getting the most out of the Piano Marketing Suite.
• Managing and deploying changes through a controlled versioning workflow using tools like Bitbucket, being responsible for a structured release management across pre-production and production environments.
• Working within Tempo to plan your future time and within Jira to manage incoming requests, prioritising workload and tracking time against tickets.
• Producing and maintaining technical and process documentation within Confluence to ensure knowledge sharing, transparency and auditability.
• Acting as an escalation point for business critical issues related to tagging, tracking, experimentation or audience configuration, ensuring timely resolution.

Requirements

What you’ll need:

Technical Experience

• Experience assisting with the implementation, configuration, testing of the Piano Marketing Product Suite or a similar platform e.g. Adobe Analytics, Google Analytics.
• Experience utilising the Piano Marketing Suite or a similar platform to run and analyse audience behaviour to help make informed marketing / business decisions.
• Working knowledge of APIs, JSON and modern web architecture.
• Familiarity with Jira for ticket management and Confluence for documentation.
• Familiarity with working within a structured release process, using Git repositories, and operating within defined change management controls is advantageous.
• Knowledge of Piano Composer, Piano Analytics or Piano Audience would be highly advantageous, otherwise experience with comparable marketing technology platforms advantageous.

Analytical and Experimentation Mindset

• An ability to interpret behavioural and performance data to form hypotheses and define measurable success criteria.
• Comfortable working with analytics platforms to validate tracking, investigate anomalies and measure experiment outcomes.
• Capable of translating business requirements into technically feasible experimentation and personalisation solutions.

Communication and Stakeholder Management

• Strong communication skills with the ability to explain technical implementations clearly to non-technical stakeholders.
• Experience working closely with commercial, editorial and product teams throughout the full lifecycle of a feature or experiment.
• An ability to manage shifting priorities and balance multiple concurrent requests in a structured manner.
• Proactive in identifying improvement opportunities and challenging unclear requirements.

Other information

Company Benefits and Initiatives Include:

• 25 days annual leave in addition to bank holidays – increasing by one additional day after 6 years, up to a maximum of 30 days.
• An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.
• A volunteer day to take for supporting a chosen charity and giving back to the community.
• Opportunity for hybrid working.
• Contributory Pension.
• Life Assurance Scheme.
• Group Income Protection.
• Enhanced family-friendly leave pay entitlements.
• Wellbeing benefits, including: a health care cash plan, Employee assistance programme, Virtual GP service and Access to health & wellbeing resources and tools.
• Cycle to Work Scheme.
• Electric Car Scheme.

Why work for us

We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands. We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics. If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.