Head of Marketing, Brand & Insight

Check out the role overview below. If you are confident you have got the right skills and experience, apply today.

Salary: up to £55,000

Location: Newark - Hybrid working with regular travel to other places of work. Office facilities available at Newark, Nottinghamshire. Office opening days are Tuesdays to Thursdays.

Full time: 35 hours per week

Permanent contract

Closing date for applications: 11 January 2026

First interview: 29 January 2026

Second interview: 5 February 2026

About Us

The Wildlife Trusts are a grassroots movement of people from a wide range of backgrounds and all walks of life, who believe that we need nature and nature needs us. We have more than 944,000 members, over 38,000 volunteers, 3,600 staff and 600 trustees. There are 46 individual Wildlife Trusts, each of which is a place-based independent charity with its own legal identity, formed by groups of people getting together and working with others to make a positive difference to wildlife and future generations, starting where they live and work.

Every Wildlife Trust is part of The Wildlife Trusts federation and a corporate member of the Royal Society of Wildlife Trusts, a registered charity in its own right founded in 1912 and one of the founding members of IUCN – the International Union for the Conservation of Nature. Taken together this federation of 47 charities is known as The Wildlife Trusts.

The next few years will be critical in determining what kind of world we all live in. We need to urgently reverse the loss of wildlife and put nature into recovery at scale if we are to prevent climate and ecological disaster. We recognise that this will require big, bold changes in the way The Wildlife Trusts work, not least in how we mobilise others and support them to organise within their own communities.

About You

We are looking for a talented, data-savvy individual to develop and lead our national marketing team, securing more engagement and action from our audiences in support of nature’s recovery. The postholder will provide strategic direction and operational leadership across The Wildlife Trusts’ audience insights programme, development of our brand framework and the delivery of our marketing and digital fundraising plan.

We are looking for an inspiring team leader with significant experience of developing and delivering marketing strategy and with a proven track record of income generation. A seasoned analytical thinker, you will have a passion for all areas of marketing, underpinned by your expert use of audience insights and a flair for brilliant design and copy.

You will have excellent working knowledge of running scalable acquisition strategies and have a deep understanding of developing customer or supporter journeys. You will be well-versed in cross-team working, including with PR and communications, design, social media and content creators, to ensure all marketing campaigns deliver the core brand message.

The Wildlife Trusts value passion, respect, trust, integrity, pragmatic activism and strength in diversity. Whilst we are passionate in promoting our aims, we are not judgmental and are inclusive. We particularly encourage applications from people who are underrepresented within our sector, including people from minority backgrounds and people with disabilities. We are committed to creating a movement that recognises and truly values individual differences and identities.

RSWT take our Safeguarding responsibilities extremely seriously. The Royal Society of Wildlife Trusts is committed to safeguarding and promoting the welfare of children and adults at risk. For applicable roles, applicants must be willing to undergo checks with past employers and Disclosure and Barring Service checks at the eligible level.

As a Disability Confident employer, we are committed to offering an interview to anyone with a disability that meets all the essential criteria for the post. Please let us know if you require any adjustments to make our recruitment process more accessible.

RSWT are committed to increasing the diversity of its staff through its Levelling the Field recruitment pledge and will put any ethnic minority applicants that meet all the essential criteria for the post through to the next stage of recruitment.

At RSWT, we are committed to creating a safe environment where discrimination, bullying, and harassment are not tolerated. We expect everyone to uphold, respect, and support our zero-tolerance policy.