At a Glance
- Tasks: Lead creative marketing strategies to grow Wildheart's reach and income.
- Company: Join a passionate team at Wildheart Animal Sanctuary, dedicated to wildlife conservation.
- Benefits: Competitive salary, flexible working, and the chance to make a real impact.
- Other info: Fast-paced environment with opportunities for creativity and innovation.
- Why this job: Be at the forefront of digital marketing and engage communities for a great cause.
- Qualifications: Experience in digital marketing and strong leadership skills required.
The predicted salary is between 50000 - 65000 € per year.
As a member of the Senior Management Team, the Head of Marketing & Communications will lead on the development and delivery of ambitious marketing and communications plans that grow the reach, reputation and income of the Wildheart Animal Sanctuary. This role requires hands-on execution, ensuring marketing activity is creative, impactful and delivers clear return on investment, supporting visitor growth, supporter engagement and revenue generation. A key focus of the role will be significantly growing our digital presence and online audiences, building engaged communities that convert into members, donors and advocates for our work.
We are a fast-paced and innovative organisation and are looking for someone who enjoys exploring new ideas, testing new platforms and continuously evolving how we engage audiences. Marketing activity will balance creativity and innovation with strong commercial discipline, ensuring resources are used effectively to maximise income and therefore impact for animal rescue, conservation and the charity’s long-term sustainability. Success will include increased income across key lines, significant growth in Wildheart’s online audiences and social media followers, increased engagement with our digital content and increased conversion rates.
Key Tasks- Lead an integrated marketing and communications programme that raises awareness of the sanctuary and drives engagement and support.
- Bring the Wildheart brand to life across all channels, ensuring consistent and compelling storytelling about our rescue animals, conservation work and impacts.
- Design and deliver annual and seasonal marketing plans which grow income across the sanctuary’s revenue streams, including visitation, memberships, experiences, adoptions and shop sales.
- Identify new audiences, opportunities and partnerships that expand our reach.
- Identify opportunities to enhance the Charity’s profile, improve efficiency, boost online conversion rates and enhance the customer experience through research backed proposals.
- Utilise our CRM data set to analyse customer behaviour and optimise our audience communications and advertising campaigns.
- At all times map strategies back to a clear ROI with sound datasets and reasoning.
- Lead a digital-first approach to marketing, placing online engagement at the centre of our strategy.
- Grow audiences across social media, website and email channels to build a passionate online community around the Charity.
- Oversee the creation of engaging digital content that showcases our animals and their rescue stories, conservation work and visitor experiences.
- Use insight and analytics to continually improve reach, engagement and audience growth.
- Lead discussions on paid and organic digital advertising strategy.
- Evaluate digital marketing campaigns against goals.
- Expand organic and paid acquisition channels, including content creation, PPC and social media.
- Identify and build relationships with key media, influencers and partners to amplify our voice.
- Be responsive to trends that provide opportunity to increase our profile.
- Align campaigns with relevant national awareness days and initiatives to maximise engagement.
- Ensure the website remains engaging, up to date and optimised to promote visits, memberships and donations.
- Ensure all digital channels reflect the Wildheart brand and support key campaigns.
- Ensure that new content is landed and website is updated, optimising the online user experience and improving our conversion rates.
- Monitor marketing performance and audience trends across digital and visitor channels.
- Use insight to inform campaigns, improve engagement and guide future marketing activity.
- Report on marketing activity and performance to senior leadership.
- Manage the marketing budget and ensure resources are focused on the most effective activity.
- Track marketing performance and adjust campaigns where needed to maximise impact.
- Lead and develop a small marketing team and oversee agencies and contractors.
- Ensure marketing activities across the organisation are well coordinated and departmental initiatives are supported.
- Passion for wildlife conservation and the mission of The Wildheart Trust and Wildheart Animal Sanctuary.
- Creative thinker with a strong instinct for storytelling and audience engagement.
- Well organised and able to manage multiple priorities in a fast-paced environment.
- Collaborative leader who works effectively across teams.
- Digital marketing: comprehensive understanding of social media, content marketing, SEO, email marketing and campaign analytics.
- Communication: excellent written and verbal communication skills with strong storytelling ability.
- Leadership: ability to manage people, agencies and projects effectively.
Head of Marketing & Communications in Isle of Wight employer: THE WILDHEART TRUST
At Wildheart Animal Sanctuary, we pride ourselves on being an innovative and fast-paced organisation that values creativity and collaboration. As the Head of Marketing & Communications, you will be part of a passionate team dedicated to wildlife conservation, with ample opportunities for professional growth and development. Our supportive work culture encourages exploration of new ideas and platforms, ensuring that your contributions directly impact our mission and the lives of the animals we rescue.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing & Communications in Isle of Wight
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and creative projects. This is your chance to demonstrate how you can grow audiences and engage communities, just like we do at StudySmarter.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Wildheart Animal Sanctuary, and express your interest. A well-timed email can make all the difference!
✨Tip Number 4
Apply through our website! We’ve got a streamlined application process that makes it easy for you to showcase your talents. Plus, it shows you’re genuinely interested in being part of our team. Let’s get you that dream job!
We think you need these skills to ace Head of Marketing & Communications in Isle of Wight
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for wildlife conservation shine through. We want to see that you genuinely care about our mission at Wildheart Animal Sanctuary and how you can contribute to it.
Be Creative:This role is all about creativity and innovation, so don’t hold back! Use engaging language and storytelling techniques in your application to demonstrate how you can bring the Wildheart brand to life across various channels.
Highlight Your Digital Savvy:Since we’re looking to grow our digital presence, make sure to showcase your experience with digital marketing strategies. Talk about your successes in building online communities and how you’ve used data to drive engagement.
Tailor Your Application:Take the time to tailor your application specifically for this role. Address the key tasks and qualities mentioned in the job description, and show us how your skills align with what we’re looking for. And remember, apply through our website!
How to prepare for a job interview at THE WILDHEART TRUST
✨Know Your Audience
Before the interview, research Wildheart Animal Sanctuary thoroughly. Understand their mission, values, and recent campaigns. This will help you tailor your responses to show how your experience aligns with their goals, especially in growing their digital presence and engaging communities.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've led that demonstrate your creativity and innovation. Be ready to discuss how you approached challenges and what unique strategies you implemented to achieve results, particularly in digital marketing and audience growth.
✨Data-Driven Decisions
Since the role requires mapping strategies back to clear ROI, come prepared with insights from your previous roles. Discuss how you've used data analytics to inform your marketing decisions and improve engagement, showcasing your ability to balance creativity with commercial discipline.
✨Engagement and Storytelling
Highlight your storytelling skills by preparing a compelling narrative about a successful campaign or project. Focus on how you engaged audiences and built communities around a cause, as this aligns perfectly with Wildheart's focus on impactful storytelling and audience engagement.
