At a Glance
- Tasks: Lead creative marketing strategies to boost Wildheart's reach and impact.
- Company: Join a passionate team at Wildheart Animal Sanctuary, dedicated to wildlife conservation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on innovation and community engagement.
- Why this job: Make a real difference in animal rescue while showcasing your creativity and leadership skills.
- Qualifications: Experience in digital marketing, strong storytelling abilities, and a passion for wildlife.
The predicted salary is between 50000 - 65000 € per year.
As a member of the Senior Management Team, the Head of Marketing & Communications will lead on the development and delivery of ambitious marketing and communications plans that grow the reach, reputation and income of the Wildheart Animal Sanctuary. This role requires hands-on execution, ensuring marketing activity is creative, impactful and delivers clear return on investment, supporting visitor growth, supporter engagement and revenue generation. A key focus of the role will be significantly growing our digital presence and online audiences, building engaged communities that convert into members, donors and advocates for our work.
We are a fast-paced and innovative organisation and are looking for someone who enjoys exploring new ideas, testing new platforms and continuously evolving how we engage audiences. Marketing activity will balance creativity and innovation with strong commercial discipline, ensuring resources are used effectively to maximise income and therefore impact for animal rescue, conservation and the charity’s long-term sustainability. Success will include increased income across key lines, significant growth in Wildheart’s online audiences and social media followers, increased engagement with our digital content and increased conversion rates.
Marketing Strategy- Lead an integrated marketing and communications programme that raises awareness of the sanctuary and drives engagement and support.
- Bring the Wildheart brand to life across all channels, ensuring consistent and compelling storytelling about our rescue animals, conservation work and impacts.
- Design and deliver annual and seasonal marketing plans which grow income across the sanctuary’s revenue streams, including visitation, memberships, experiences, adoptions and shop sales.
- Identify opportunities to enhance the Charity’s profile, improve efficiency, boost online conversion rates and enhance the customer experience through research backed proposals.
- Utilise our CRM data set to analyse customer behaviour and optimise our audience communications and advertising campaigns.
- Lead a digital-first approach to marketing, placing online engagement at the centre of our strategy.
- Grow audiences across social media, website and email channels to build a passionate online community around the Charity.
- Oversee the creation of engaging digital content that showcases our animals and their rescue stories, conservation work and visitor experiences.
- Lead discussions on paid and organic digital advertising strategy.
- Evaluate digital marketing campaigns against goals.
- Expand organic and paid acquisition channels, including content creation, PPC and social media.
- Ensure the website remains engaging, up to date and optimised to promote visits, memberships and donations.
- Ensure all digital channels reflect the Wildheart brand and support key campaigns.
- Ensure that new content is landed and website is updated, optimising the online user experience and improving our conversion rates.
- Monitor marketing performance and audience trends across digital and visitor channels.
- Use insight to inform campaigns, improve engagement and guide future marketing activity.
- Report on marketing activity and performance to senior leadership.
- Manage the marketing budget and ensure resources are focused on the most effective activity.
- Track marketing performance and adjust campaigns where needed to maximise impact.
- Lead and develop a small marketing team and oversee agencies and contractors.
- Ensure marketing activities across the organisation are well coordinated and departmental initiatives are supported.
- Passion for wildlife conservation and the mission of The Wildheart Trust and Wildheart Animal Sanctuary.
- Creative thinker with a strong instinct for storytelling and audience engagement.
- Digital marketing: comprehensive understanding of social media, content marketing, SEO, email marketing and campaign analytics.
- Communication: excellent written and verbal communication skills with strong storytelling ability.
- Leadership: ability to manage people, agencies and projects effectively.
Head of Marketing and Communications in Isle of Wight employer: THE WILDHEART TRUST
At Wildheart Animal Sanctuary, we pride ourselves on being an innovative and fast-paced organisation that values creativity and impact in our marketing efforts. As the Head of Marketing and Communications, you will be part of a passionate team dedicated to wildlife conservation, with ample opportunities for professional growth and development. Our supportive work culture encourages exploration of new ideas and platforms, ensuring that your contributions directly enhance our mission and the sanctuary's long-term sustainability.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing and Communications in Isle of Wight
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and communications strategies. Use real data to demonstrate how your work has driven engagement and revenue. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Research companies you admire, like Wildheart Animal Sanctuary, and reach out directly. Express your passion for their mission and how you can contribute to their marketing goals. It shows initiative and enthusiasm!
✨Tip Number 4
Keep learning! The marketing landscape is always changing, especially in the digital space. Stay updated on the latest trends and tools. Consider taking online courses or attending workshops to sharpen your skills. This not only boosts your CV but also shows your commitment to growth.
We think you need these skills to ace Head of Marketing and Communications in Isle of Wight
Some tips for your application 🫡
Show Your Passion:When writing your application, let your passion for wildlife conservation shine through. We want to see how much you care about our mission and how you can contribute to it!
Be Creative:This role is all about creativity and innovation, so don’t be afraid to showcase your unique ideas in your application. We love fresh perspectives that can help us grow our brand and engage our audience.
Highlight Your Digital Skills:Since we’re looking to expand our digital presence, make sure to emphasise your experience with social media, content marketing, and analytics. Show us how you can leverage these skills to boost our online community!
Tailor Your Application:Take the time to tailor your application specifically for this role. Mention how your previous experiences align with our goals and how you can help us achieve them. And remember, apply through our website for the best chance!
How to prepare for a job interview at THE WILDHEART TRUST
✨Know Your Wildheart
Before the interview, dive deep into the mission and values of the Wildheart Animal Sanctuary. Understand their conservation efforts and how they engage with their audience. This will not only show your passion for wildlife but also help you align your marketing strategies with their goals.
✨Showcase Your Creativity
Prepare to discuss innovative marketing ideas that could enhance Wildheart's digital presence. Think about unique campaigns or storytelling techniques that could resonate with their audience. Bring examples of past work that demonstrate your creative thinking and successful execution.
✨Data-Driven Decisions
Be ready to talk about how you've used data to inform your marketing strategies in the past. Discuss specific metrics you've tracked and how you've adjusted campaigns based on insights. This will highlight your ability to balance creativity with commercial discipline, which is crucial for this role.
✨Engagement is Key
Think about ways to build and engage online communities. Prepare examples of how you've successfully grown audiences on social media or through email marketing. Highlight your understanding of different platforms and how to tailor content to maximise engagement and conversion rates.
