At a Glance
- Tasks: Lead creative marketing strategies to boost Wildheart's reach and impact.
- Company: Join a passionate team at Wildheart Animal Sanctuary, dedicated to wildlife conservation.
- Benefits: Competitive salary, flexible working, and the chance to make a real difference.
- Other info: Dynamic role with opportunities for creativity and leadership in a fast-paced environment.
- Why this job: Be a key player in growing our digital presence and engaging communities for animal rescue.
- Qualifications: Experience in digital marketing, strong storytelling skills, and a passion for wildlife.
The predicted salary is between 50000 - 65000 € per year.
As a member of the Senior Management Team, the Head of Marketing & Communications will lead on the development and delivery of ambitious marketing and communications plans that grow the reach, reputation and income of the Wildheart Animal Sanctuary. This role requires hands-on execution, ensuring marketing activity is creative, impactful and delivers clear return on investment, supporting visitor growth, supporter engagement and revenue generation. A key focus of the role will be significantly growing our digital presence and online audiences, building engaged communities that convert into members, donors and advocates for our work.
We are a fast-paced and innovative organisation and are looking for someone who enjoys exploring new ideas, testing new platforms and continuously evolving how we engage audiences. Marketing activity will balance creativity and innovation with strong commercial discipline, ensuring resources are used effectively to maximise income and therefore impact for animal rescue, conservation and the charity’s long-term sustainability. Success will include increased income across key lines, significant growth in Wildheart’s online audiences and social media followers, increased engagement with our digital content and increased conversion rates.
Marketing Strategy- Lead an integrated marketing and communications programme that raises awareness of the sanctuary and drives engagement and support.
- Bring the Wildheart brand to life across all channels, ensuring consistent and compelling storytelling about our rescue animals, conservation work and impacts.
- Design and deliver annual and seasonal marketing plans which grow income across the sanctuary’s revenue streams, including visitation, memberships, experiences, adoptions and shop sales.
- Identify opportunities to enhance the Charity’s profile, improve efficiency, boost online conversion rates and enhance the customer experience through research backed proposals.
- Utilise our CRM data set to analyse customer behaviour and optimise our audience communications and advertising campaigns.
- Lead a digital-first approach to marketing, placing online engagement at the centre of our strategy.
- Grow audiences across social media, website and email channels to build a passionate online community around the Charity.
- Oversee the creation of engaging digital content that showcases our animals and their rescue stories, conservation work and visitor experiences.
- Lead discussions on paid and organic digital advertising strategy.
- Evaluate digital marketing campaigns against goals.
- Expand organic and paid acquisition channels, including content creation, PPC and social media.
- Ensure the website remains engaging, up to date and optimised to promote visits, memberships and donations.
- Ensure all digital channels reflect the Wildheart brand and support key campaigns.
- Ensure that new content is landed and website is updated, optimising the online user experience and improving our conversion rates.
- Monitor marketing performance and audience trends across digital and visitor channels.
- Use insight to inform campaigns, improve engagement and guide future marketing activity.
- Report on marketing activity and performance to senior leadership.
- Manage the marketing budget and ensure resources are focused on the most effective activity.
- Track marketing performance and adjust campaigns where needed to maximise impact.
- Lead and develop a small marketing team and oversee agencies and contractors.
- Ensure marketing activities across the organisation are well coordinated and departmental initiatives are supported.
- Passion for wildlife conservation and the mission of The Wildheart Trust and Wildheart Animal Sanctuary.
- Creative thinker with a strong instinct for storytelling and audience engagement.
- Digital marketing: comprehensive understanding of social media, content marketing, SEO, email marketing and campaign analytics.
- Communication: excellent written and verbal communication skills with strong storytelling ability.
- Leadership: ability to manage people, agencies and projects effectively.
Head of Communications and Marketing in Isle of Wight employer: THE WILDHEART TRUST
At Wildheart Animal Sanctuary, we pride ourselves on being an innovative and fast-paced organisation that values creativity and impact in our marketing efforts. As the Head of Communications and Marketing, you will be part of a passionate team dedicated to wildlife conservation, with ample opportunities for professional growth and development in a supportive work culture. Our commitment to fostering engaged communities and maximising our digital presence ensures that your contributions will directly enhance our mission and the sanctuary's long-term sustainability.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Communications and Marketing in Isle of Wight
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage on social media. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, digital content, and any successful projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to organisations you admire. A well-crafted email expressing your interest can sometimes open doors that aren’t even advertised.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our mission at Wildheart.
We think you need these skills to ace Head of Communications and Marketing in Isle of Wight
Some tips for your application 🫡
Show Your Passion:When writing your application, let your passion for wildlife conservation shine through. We want to see how much you care about our mission at Wildheart Animal Sanctuary and how that aligns with your professional experience.
Be Creative:This role is all about creativity and innovation, so don’t hold back! Use engaging language and storytelling techniques in your application to demonstrate your ability to connect with audiences and bring the Wildheart brand to life.
Highlight Your Digital Savvy:Since we’re looking for someone to grow our digital presence, make sure to showcase your experience with digital marketing strategies. Talk about your successes with social media, content creation, and any data-driven insights you've used to improve engagement.
Tailor Your Application:Take the time to tailor your application specifically for this role. Address the key responsibilities and qualities mentioned in the job description, and show us how your skills and experiences make you the perfect fit. And remember, apply through our website!
How to prepare for a job interview at THE WILDHEART TRUST
✨Know Your Wildheart
Before the interview, dive deep into the mission and values of the Wildheart Animal Sanctuary. Familiarise yourself with their current marketing strategies and recent campaigns. This will not only show your passion for wildlife conservation but also demonstrate that you’re proactive and genuinely interested in their work.
✨Showcase Your Creativity
Prepare to discuss specific examples of innovative marketing campaigns you've led or contributed to. Think about how you can bring fresh ideas to the table that align with Wildheart's goals. Be ready to brainstorm on the spot; they’ll appreciate your ability to think creatively under pressure!
✨Data-Driven Decisions
Since the role involves analysing customer behaviour and optimising campaigns, come prepared with insights from your past experiences. Share how you've used data to inform your marketing strategies and improve engagement. This will highlight your analytical skills and understanding of effective marketing.
✨Engage with Digital Trends
Stay updated on the latest digital marketing trends and tools. Be ready to discuss how you would leverage social media, SEO, and content marketing to grow Wildheart’s online presence. Showing that you’re in tune with the digital landscape will set you apart as a candidate who can lead their digital-first approach.
