At a Glance
- Tasks: Lead creative marketing strategies to grow Wildheart's reach and engage communities.
- Company: Join a passionate team at Wildheart Animal Sanctuary, dedicated to wildlife conservation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on innovation and community engagement.
- Why this job: Make a real impact in wildlife conservation while showcasing your creativity.
- Qualifications: Experience in digital marketing and strong leadership skills required.
The predicted salary is between 50000 - 65000 € per year.
As a member of the Senior Management Team, the Head of Marketing & Communications will lead on the development and delivery of ambitious marketing and communications plans that grow the reach, reputation and income of the Wildheart Animal Sanctuary. This role requires hands-on execution, ensuring marketing activity is creative, impactful and delivers clear return on investment, supporting visitor growth, supporter engagement and revenue generation.
A key focus of the role will be significantly growing our digital presence and online audiences, building engaged communities that convert into members, donors and advocates for our work. We are a fast-paced and innovative organisation and are looking for someone who enjoys exploring new ideas, testing new platforms and continuously evolving how we engage audiences.
Marketing activity will balance creativity and innovation with strong commercial discipline, ensuring resources are used effectively to maximise income and therefore impact for animal rescue, conservation and the charity’s long-term sustainability. Success will include increased income across key lines, significant growth in Wildheart’s online audiences and social media followers, increased engagement with our digital content and increased conversion rates.
Key Tasks- Lead an integrated marketing and communications programme that raises awareness of the sanctuary and drives engagement and support.
- Bring the Wildheart brand to life across all channels, ensuring consistent and compelling storytelling about our rescue animals, conservation work and impacts.
- Design and deliver annual and seasonal marketing plans which grow income across the sanctuary’s revenue streams, including visitation, memberships, experiences, adoptions and shop sales.
- Identify new audiences, opportunities and partnerships that expand our reach.
- Identify opportunities to enhance the Charity’s profile, improve efficiency, boost online conversion rates and enhance the customer experience through research backed proposals.
- Utilise our CRM data set to analyse customer behaviour and optimise our audience communications and advertising campaigns.
- At all times map strategies back to a clear ROI with sound datasets and reasoning.
- Lead a digital-first approach to marketing, placing online engagement at the centre of our strategy.
- Grow audiences across social media, website and email channels to build a passionate online community around the Charity.
- Oversee the creation of engaging digital content that showcases our animals and their rescue stories, conservation work and visitor experiences.
- Use insight and analytics to continually improve reach, engagement and audience growth.
- Lead discussions on paid and organic digital advertising strategy.
- Evaluate digital marketing campaigns against goals.
- Expand organic and paid acquisition channels, including content creation, PPC and social media.
- Identify and build relationships with key media, influencers and partners to amplify our voice.
- Be responsive to trends that provide opportunity to increase our profile.
- Align campaigns with relevant national awareness days and initiatives to maximise engagement.
- Ensure the website remains engaging, up to date and optimised to promote visits, memberships and donations.
- Ensure all digital channels reflect the Wildheart brand and support key campaigns.
- Ensure that new content is landed and website is updated, optimising the online user experience and improving our conversion rates.
- Monitor marketing performance and audience trends across digital and visitor channels.
- Use insight to inform campaigns, improve engagement and guide future marketing activity.
- Report on marketing activity and performance to senior leadership.
- Manage the marketing budget and ensure resources are focused on the most effective activity.
- Track marketing performance and adjust campaigns where needed to maximise impact.
- Lead and develop a small marketing team and oversee agencies and contractors.
- Ensure marketing activities across the organisation are well coordinated and departmental initiatives are supported.
- Passion for wildlife conservation and the mission of The Wildheart Trust and Wildheart Animal Sanctuary.
- Creative thinker with a strong instinct for storytelling and audience engagement.
- Well organised and able to manage multiple priorities in a fast-paced environment.
- Collaborative leader who works effectively across teams.
- Digital marketing: comprehensive understanding of social media, content marketing, SEO, email marketing and campaign analytics.
- Communication: excellent written and verbal communication skills with strong storytelling ability.
- Leadership: ability to manage people, agencies and projects effectively.
Head of Marketing & Communications employer: THE WILDHEART TRUST
At Wildheart Animal Sanctuary, we pride ourselves on being an innovative and fast-paced organisation dedicated to wildlife conservation. As the Head of Marketing & Communications, you will thrive in a collaborative work culture that values creativity and strategic thinking, while also benefiting from opportunities for professional growth and development. Our commitment to making a meaningful impact in animal rescue and conservation ensures that your work will be both rewarding and fulfilling, all within a supportive environment that encourages exploration and new ideas.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing & Communications
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills online! Create a personal website or a portfolio that highlights your marketing achievements and creative projects. This is a great way to demonstrate your expertise and passion for the role.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to organisations you admire, like Wildheart Animal Sanctuary, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest marketing trends and tools. Join webinars, take online courses, and engage with communities that share your interests. This will not only boost your skills but also show potential employers your commitment to growth.
We think you need these skills to ace Head of Marketing & Communications
Some tips for your application 🫡
Show Your Passion:Let your love for wildlife conservation shine through in your application. We want to see how your values align with our mission at Wildheart Animal Sanctuary, so don’t hold back on sharing your enthusiasm!
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in marketing and communications. We’re looking for someone who can bring our brand to life, so showcase your creativity and past successes!
Be Data-Driven:Since we value a strong ROI, include examples of how you’ve used data to inform your marketing strategies. We want to know how you’ve analysed customer behaviour and optimised campaigns in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at THE WILDHEART TRUST
✨Know Your Wildheart
Before the interview, dive deep into the Wildheart Animal Sanctuary's mission and values. Familiarise yourself with their recent campaigns and successes. This will not only show your passion for wildlife conservation but also help you align your marketing strategies with their goals.
✨Showcase Your Creativity
Prepare to discuss innovative marketing ideas that could enhance Wildheart's digital presence. Think about unique storytelling methods or engagement strategies that could resonate with their audience. Bring examples of past campaigns you've led that demonstrate your creative flair and measurable success.
✨Data-Driven Decisions
Be ready to talk about how you've used data to inform your marketing strategies in the past. Discuss specific metrics you've tracked and how they influenced your decisions. This will highlight your ability to balance creativity with commercial discipline, a key aspect of the role.
✨Engagement is Key
Think about ways to build and engage online communities. Prepare examples of how you've successfully grown audiences on social media or through email marketing. Highlight your understanding of audience behaviour and how you can apply that knowledge to increase Wildheart's supporter base.
