Digital Marketing Manager in Brierley Hill, West Midlands

Digital Marketing Manager

The Whittan Group is the largest manufacturer of steel storage products in the United Kingdom. Operating through a number of market leading brands; we design, manufacture and install storage solutions for commercial and industrial environments in the UK and Europe.

We are looking for a Digital Marketing Manager to join our busy and growing organisation. The Digital Marketing Manager will develop, implement and oversee long term digital marketing campaigns; enhancing brand awareness and driving traffic to the companys website.

Key responsibilities:

Managing the day-to-day Inhouse team
Manages the campaign plan with Marketing Exec
PPC campaign management aligned with Paid Search Exec/ Analyst
Overseas SEO Analysis with inhouse team
Overseas the Social Media plan
Develop and explore new campaign flows to improve lead conversion and remarketing.
Supplier/agency partnerships to ensure planning and expectations are in line with agreed ROI targets.
Manages the central marketing team and provides guidance to improve commercial return.
Project manage new products, price strategy with support from senior management
Liaise with CRM team to improve process, workflow and ROI.
Own the exhibition calendar and workflow.
Maintains the group\’s website portfolio.

Required experience/skills/qualifications:

Degree in Marketing, Journalism or similar field, or equivalent work experience
Proficient in use of MS Office and other relevant software
Background of working in manufacturing sector in a fast-moving business
Experienced in both traditional and digital marketing and updating websites and social media.
Excellent PC and online skills including: Microsoft 365, Creative Cloud, HTML, CSS, Google Analytics and the use of a Content Management System ideally with some HTML coding capability.
Proven track record of successfully managing multi-site digital marketing activities for a B2B and B2C organisation.
An understanding of what is possible to be achieved from utilising other software and services.
Excellent problem solver, offering the right balance of creativity and pragmatism, with the confidence to challenge assumptions and instigate positive change to achieve business goals.

Company Benefits:

Competitive Salary
33 days holiday per annum including bank holidays
Company pension
Life assurance
Employee discount scheme
Long Service Awards
Monthly STAR Awards
Employee Assistance Programme
Support from Trained Mental Health First Aiders
Cycle2Work Scheme
Medicash Scheme
Flexi Holiday Scheme

The Whittan Group promotes equality of opportunity in that everyone who works for us and any job applicants will be treated equally, regardless of gender or gender reassignment, age, ethnic or national origin, nationality, race, colour, marital or civil partnership status, pregnancy or maternity, disability, sexual orientation, religion or belief.

You may have experience of the following: Digital Marketing Lead, Senior Digital Marketing Manager, Group Digital Marketing Manager, Head of Digital Marketing, Digital Campaigns Manager, Digital Strategy Manager, Online Marketing Manager, Digital Acquisition Manager, Digital Growth Manager, Digital Marketing and Communications Manager, Performance Marketing Manager, etc.

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