Retail & Events Manager

Working as part of the Brand Marketing function, the Retail & Events Manageris responsible forcreating and delivering distinctive, customer-first experiences across The White Company retail estate. The role leads the planning and delivery of seasonal retail activations, store events and local moments that bring the brand purpose to life, drivefootfalland support commercial priorities. Working closely with Marketing, Retail and Creative teams, the role ensures every experience is beautifully executed, locally relevant and measurable.

Retail and Events Leadership

You will shape the annual retail and events programme, turning campaign and product priorities into compelling in-store customer moments. You will combine creative judgement with commercial rigour, setting clear standards for planning, delivery and evaluation across every activation and event.

You will be

• A confident retail and events leader, able to translate strategy into customer-first in-store experiences that feel distinctive to The White Company
• Experienced in delivering high-quality retail marketing plans, activations and events within a premium lifestyle brand
• Commercially minded, using insight and performance data to prioritise investment and improve future activity
• An excellent cross-functional operator, bringing teams together around a clear plan and high executional standards
• Culturally aware, with strong creative judgement and a clear understanding of customer expectations and emerging trends

What you’ll be doing

Retail and Events Strategy and Delivery

• Own the annual retail and events plan and budget, aligning activity to seasonal priorities, commercialobjectivesand customer needs.
• Lead the development, delivery and evaluation of a programme of retail activations, store events and local experiences, with clear plans, timelines, owners and success measures.
• Create memorable in-store customer moments that bring campaigns, product launches and brand stories to life across the retail estate.
• Lead retail activation planning for new store openings, ensuring each launch has a clear local strategy and compelling customer proposition.
• Develop seasonal activation toolkits that enable stores to execute consistently while allowing for local relevance.
• Set the creative and operational brief for each activation, working with internal teams and suppliers to deliver to brand standards.
• Manage the end-to-end customer journey for retail activations and events, ensuring each touchpoint is considered from invitation and booking through to in-store delivery and follow-up.
• Lead cross-functional project teams across Brand, Retail, Creative, CRM, Social and Operations to deliver activity on time and to budget.
• Present plans, performance and recommendations to senior stakeholders, clearly communicating priorities, progress, risks and opportunities.
• Regularly visit stores, sites and catchments to understand customer behaviour, local opportunity and execution quality.

Measurement and Optimisation

• Define success measures for each activity, balancing brand engagement, customer acquisition, store footfall,salesand advocacy.
• Own the reporting framework for retail and events activity, using performance data and customer feedback to evaluate impact.
• Work closely with Insight and CRM teams to apply customer data and listening to planning,targetingand optimisation.
• Identifyand share learnings that improve future activations andestablishbest practice across the business.
• Manage agencies and suppliers, setting clear briefs,maintaininghigh creative and operational standards, and driving continuous improvement.
• Lead and develop direct reports or project resource as the function grows, creating clear accountability and a collaborative way of working.
• Stay close to relevant cultural,retailand experiential trends toidentifyopportunities that keep The White Company in-store experience fresh and distinctive.

The skills and experience you’ll need

• Substantial experience in retail marketing, events, in-storeactivationor integrated campaign delivery within a premium consumer brand.
• Proventrack recordof leading complex retail activations and events from strategy and briefing through to delivery,evaluationand optimisation.
• Strong commercial acumen, including budget ownership, performancereportingand the ability to make evidence-based recommendations.
• Excellent project and stakeholder-management skills, with the confidence to lead cross-functional teams and influence at senior level.
• Strong creative judgement and a detailed understanding of how to build compelling, customer-first experiences in a luxury lifestyle environment.
• Experience managing agencies and suppliers, with the ability to sethigh standardsand drive strong delivery.
• Exceptional organisation,communicationand presentation skills, with the ability to manage multiple priorities in a fast-paced environment.
• A proactive,flexibleand solutions-focused approach, with the resilience to adapt as business priorities evolve.

What we’ll offer you

At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.

• Discount -Up to 50% discount and access to regular Sample Sales
• Holiday - 25 days rising to 28 with length of service
• Holiday Buy – opportunity to buy up to 5 days holiday
• Pension Scheme - enrolled in our Group Personal Pension schemes upon joining the business.
• 20% Bonus Potential-In addition to our competitive salaries, all our employees are entitled to join a discretionary bonus scheme (based on policy eligibility)
• Wagestream Money Management app-access to Wagestream gives you power over your pay and supports financial wellbeing
• Continued Development – We offer structured support from our own in-house Learning and Development Hub
• Salary Sacrifice scheme for Electric vehicles (dependent on grade and meeting policy eligibility)
• Private Healthcare (based on contract duration)
• Life Assurance
• White City House (Soho House Group)Tenants Membership at a discounted rate, offering access to facilities in the House

Additional Benefits

• Tea and coffee provided
• Working from Home- option to work from home on Mondays and Fridays
• Social- Christmas party/social events throughout the year
• Seasonal Sample Sales
• Volunteer Day- with a charity of your choice
• Great Location -Close to transport links - over ground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gyms

Our Equality Diversity and Inclusion statement of commitment

At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.

We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.

We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.

We'd love you to join us on our journey.

Our Sustainability statement of commitment

We are committed to building a sustainable legacy that will enable a brighter future for people and our planet. We believe this should be reflected in everything we do.

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