At a Glance
- Tasks: Lead the store team and ensure a top-notch customer experience.
- Company: Join The White Company, a brand that values inclusivity and sustainability.
- Benefits: Enjoy 50% off products, 25 days holiday, and private medical insurance.
- Other info: Be part of a supportive culture that celebrates diversity and personal growth.
- Why this job: Grow your leadership skills while making a real impact in retail.
- Qualifications: Retail supervisory experience and a passion for customer service.
The predicted salary is between 30000 - 40000 £ per year.
- Our Role
- MAT Cover - Starting August 2026
As an Assistant Store Manager, you play a key role in leading the store and supporting its overall success.
Working in close partnership with the Store Manager, you help translate plans into action, ensuring standards, service, and performance are delivered consistently.
This role represents a progression from supporting performance on the shop floor to leading through others with increasing ownership, building confidence in people leadership, commercial understanding, and decision-making.
- What you'll be doing
- Customer and Brand Experience
- Support the delivery of a consistent, high-quality customer experience across the store.
- Create a store environment that feels welcoming, calm, and inspiring at all times.
- Lead by example on the shop floor, role‑modelling The White Company values and service standards.
- Coach team members in the moment to build confidence in customer conversations and service delivery.
- Support customer issue resolution with empathy and sound judgement, escalating where appropriate.
- Encourage data capture and relationship-building as part of everyday customer interactions.
- People and Culture: Leading the Team
- Support the Store Manager in leading, coaching, and motivating the store team.
- Contribute to a positive and inclusive culture where expectations are clear and feedback is regular.
- Support training and development activity, embedding learning into day‑to‑day ways of working.
- Assist with recruitment, onboarding, and induction of new team members.
- Manage performance, conduct, or absence conversations with guidance, building confidence in people leadership.
- Act as a visible leader on the shop floor, providing direction and reassurance during busy or challenging periods.
- Step into full store leadership responsibility when required, ensuring continuity and confidence for the team.
- Operational and Commercial Excellence: Driving Performance
- Support delivery of store sales, payroll, and stock targets, understanding how daily actions impact performance.
- Oversee duty management responsibilities, ensuring smooth daily operations and consistent brand standards.
- Review KPIs and trading information with the Store Manager, helping turn insight into practical actions for the team.
- Take ownership of specific operational or commercial areas (e. g. training, standards, stock, VM support).
- Support planning and preparation for peak trading periods, ensuring the team is organised and focused.
- Maintain strong standards across visual presentation, housekeeping, and operational routines.
- Balance operational tasks with delivering a calm, premium customer experience on the shop floor.
- Ensure compliance with company policies, Health & Safety, and security procedures.
About You
- Experience in a supervisory or assistant management role within a retail environment.
- A confident and approachable leader who enjoys supporting and developing others.
- Commercially curious, with an understanding of KPIs and store priorities.
- Organised, adaptable, and calm under pressure.
- Passionate about delivering excellent customer experiences and brand standards.
- A genuine passion for The White Company brand, with a strong commitment to protecting and bringing our values, aesthetic, and customer experience to life.
What we offer you
- 50% discount on our products.
- 25 days holiday rising to 28 during service.
- A Volunteer Day with a charity of your choice.
- In addition to a competitive salary, a discretionary bonus scheme may be rewarded annually.
- Perk Place Benefits Platform – offering a variety of discounts across wellbeing and lifestyle.
- Automatic enrolment into the Group Personal Pension scheme.
- Wagestream Money Management app – access to Wagestream gives you power over your pay and supports financial wellbeing.
- Private Medical Insurance.
- Following successful probationary completion, you’ll be covered by our life assurance plan.
- Social - Christmas party/social events throughout the year.
- Our Equality, Diversity and Inclusion statement of commitment
At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.
We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated.
Where difference is respected, encouraged, and celebrated.
Where you can feel you belong.
We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.
We'd love you to join us on our journey.
Our Sustainability statement of commitment
We are committed to building a sustainable legacy that will enable a brighter future for people and our planet. We believe this should be reflected in everything we do.
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Assistant Store Manager - Marylebone High Street in London employer: The White Company
THE WHITE COMPANY is an exceptional employer located in Greater London, offering a vibrant work culture that prioritises team development and customer satisfaction. Employees benefit from competitive salaries, generous product discounts, and private medical insurance, all while working in a dynamic environment that fosters personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Store Manager - Marylebone High Street in London
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like The White Company, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like The White Company!
We think you need these skills to ace Assistant Store Manager - Marylebone High Street in London
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at The White Company, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at The White Company and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show The White Company that you’re ready to jump in and contribute right away!
How to prepare for a job interview at The White Company
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
