As a Supervisor, you provide visible leadership on the shop floor, supporting the team to deliver excellent customer experiences and strong day-to-day performance. You act as a key link between the team and management, helping translate priorities into action.
This role represents progression from delivering results yourself to supporting others to perform consistently, building confidence in people leadership and decision-making.
What you'll be doing
Customer and Brand Experience
Lead by example in delivering warm, personal, and brand-led customer experiences.
Support colleagues to build confidence in customer conversations, make product recommendations and drive conversion.
Use customer feedback and observation to spot risks to service and act quickly.
Help encourage data capture and relationship-building as part of everyday service.
Handle customer queries with empathy and professionalism, escalating where appropriate.
Use your presence on the floor to maintain service standards and ensure customers feel welcomed, supported, and valued.
Champion brand values on the shop floor, creating an environment where inclusivity, care, and pride in presentation are evident in every interaction.
People and Culture: Supporting the Team
Guide and support team members during shifts, setting clear expectations and priorities.
Provide in-the-moment coaching and feedback to build confidence and capability.
Support onboarding and training of new starters, reinforcing brand and service standards.
Contribute to a positive training culture by sharing knowledge and best practice.
Celebrate successes, identify development opportunities, and help cultivate a positive, inclusive team culture.
Act as a trusted point of support between the team and management, stepping up when required.
Act as a calm, reliable presence during busy or pressured trading periods.
Operational and Commercial Excellence: Improving Performance
Support daily trading priorities, floor coverage, and task completion.
Review basic sales KPIs such as conversion, ATV, and UPT. And use observations as part of daily routines, helping the team focus on what matters most.
Support promotions, Visual Focus actions, and replenishment activity.
Maintain high standards of housekeeping, visual presentation, and operational compliance.
Balance completing operational tasks with maintaining excellent service on the shop floor.
Escalate issues, risks, or opportunities clearly to store management.
Support management by sharing customer insights and contributing to store action plans.
Champion the digital experience in store, using technology to deliver seamless, multi-channel service.
About You
Proven experience in retail or a service-led environment, with exposure to supporting or guiding others.
Passionate about people, with the ability to inspire through warmth, communication, and example.
Confident and proactive, with a solution-focused approach to challenges.
Well organised, efficient, and attentive to detail.
Motivated to develop leadership and commercial skills.
Please read through the attached Job Description for more detail.
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Retail Supervisor in Chester employer: The-White-Company
The White Company is an excellent employer, offering a supportive work culture where teamwork and communication are valued. Located in Birmingham, employees benefit from comprehensive training, opportunities for personal growth, and a rewarding environment that prioritises employee well-being with attractive discount benefits. Join us to be part of a dedicated team that ensures our customers receive the best products while enjoying a fulfilling work experience.
