At a Glance
- Tasks: Manage digital content and campaigns for a leading brand, ensuring a seamless consumer journey.
- Company: Join a dynamic team at a well-known international brand expanding in the UK.
- Benefits: Competitive salary, professional development opportunities, and a collaborative work environment.
- Other info: Opportunity to establish best practices and grow within a fast-paced digital landscape.
- Why this job: Be a key player in shaping digital marketing strategies and making a real impact.
- Qualifications: Bachelor's degree in Communications, IT, or Marketing; 3-5 years of relevant experience required.
The predicted salary is between 36000 - 60000 £ per year.
The Sr Specialist – International Digital Content manages integration of international marketing branded, consumer-facing digital assets via being the integral link between the International Product Owner, regional IT Team, and regional Marketing Team. Digital channels that the role manages include Wendys.com, Braze, CRM as well as digital creative asset creation for these channels including delivery. This role is primarily responsible for the relationship management between marketing and technology leads, external agencies, and other critical cross-functional partners to ensure digital creative and consumer journey aligns consistently with brand initiatives to be impactful and effective in the United Kingdom.
A great candidate for this role works well in a team environment, builds rapport with marketing/operations/IT stakeholders, possesses a continuous improvement mindset, is a great communicator, and is an analytical problem solver. This role is critical to the brand’s expansion into new markets and provides the opportunity to establish best practices for surrounding countries to follow.
Responsibilities:- Responsible for CRM campaign management and delivery of international branded digital assets in partnership with brand marketing, external agencies and other partners to ensure a consistent consumer journey and experience across channels.
- Produces recommendations and customer insights based on analysis of campaign effectiveness metrics.
- Own and develop process for creating and managing digital creative content to ensure it is supporting brand initiatives in respect with country calendars and maintained accurately and efficiently.
- Create and maintain a UK Digital Calendar for all digital channels (app, kiosk, etc.) including indicating when menu changes, promotions, and scheduled push notifications will take place.
- Coordinate changes to the UK app/UK kiosk with the UK IT Team and International IT Team and ensure content appearing on our UK channels is consistent and accurate.
- Education: Bachelors Degree in Communications, IT, or Marketing with either a masters, certificate program is required.
- Strong background in technology and working with a development team, digital marketing, mobile, troubleshooting, digital asset development with experience as a business lead for a digital platform preferred.
- 3-5 years of relative work experience in strategic development of program/creative management for a digitally-focused company or agency, including experience with evaluating and approving digital content.
- Experience with Punchh/Loyalty platform provider and Braze, including documenting processes and assessing or selecting systems.
Sr Specialist – UK Digital Content employer: The Wendy's Company
As a leading player in the digital marketing landscape, our company offers an exceptional work environment that fosters collaboration and innovation. Located in the vibrant UK market, we provide our employees with ample opportunities for professional growth, a supportive team culture, and the chance to make a significant impact on our brand's expansion. With a focus on continuous improvement and a commitment to excellence, we empower our team members to thrive in their roles while enjoying a dynamic and engaging workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Sr Specialist – UK Digital Content
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Wendy's Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Wendy's Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Wendy's Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Wendy's Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sr Specialist – UK Digital Content
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Wendy's Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Wendy's Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Wendy's Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Wendy's Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Wendy's Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Wendy's Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
