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- Tasks: Manage Wendy's UK social media, creating engaging content and connecting with our community.
- Company: Join the iconic Wendy's brand and shape its voice across digital platforms.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Why this job: Be at the forefront of social trends and make a real impact on our brand's presence.
- Qualifications: 3+ years in marketing with strong social media and content creation skills.
- Other info: Dynamic team environment with a focus on creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
The Sr Specialist - Social Media Marketing will oversee organic social channels and be the voice of Wendy's UK across key digital platforms (Instagram, TikTok, Facebook, etc.). This role is responsible for the end-to-end management of our social presence, encompassing content strategy, trend spotting, creative execution, community engagement, and performance analysis, all while upholding the unique Wendy's brand personality and tone of voice. This role will ensure the brand visual standards, character, tone and imagery are upheld and maintained across all channels.
Responsibilities
- Be on the pulse with social trends and cultural moments to generate organic social content that engages our audience and ensures Wendy’s UK relevance in online conversation.
- Layout the organic social calendar for each month (across all organic channels – particularly Instagram and TikTok) with the support of the International Social Media team. Devise creative ideas for engaging content and own the generation and execution of the content.
- Lead our social community management approach, determining how best to interact with our community in the right moments to drive maximum engagement.
- Leverage data-driven insights to inform future social content creation and community management strategy.
- Lead paid social marketing campaign management working directly with agency partners and external teams to develop and monitor full year-long calendar of activity.
Qualifications
- Bachelor's Degree is required; preference for Advertising, Communications, Marketing/PR.
- 3+ years of marketing experience, including an understanding and familiarity with all major social platforms.
- Demonstrated experience in social media, content creation & community management.
- Strong interpersonal skills and demonstrated ability to build strong relationships and influence others with the ability to contribute to new process development and develop robust creative deliverable timelines.
- Experience working at or with a large consumer-facing brand.
Sr Specialist - Social Media Marketing (UK) employer: The Wendy's Company
Contact Detail:
The Wendy's Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr Specialist - Social Media Marketing (UK)
✨Tip Number 1
Get your social media game on point! Follow Wendy's UK on all their platforms and engage with their content. This will not only keep you in the loop with their brand voice but also show your genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees or industry professionals on LinkedIn. A friendly chat can give you insider info about the company culture and might even lead to a referral!
✨Tip Number 3
Show off your creativity! Prepare a mini portfolio of your best social media campaigns or content ideas that align with Wendy's brand. This will demonstrate your skills and passion for the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to dive into the world of social media marketing.
We think you need these skills to ace Sr Specialist - Social Media Marketing (UK)
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your enthusiasm for social media shine through! We want to see how you stay on top of trends and engage with communities. Share examples of your past experiences that highlight your love for creating engaging content.
Tailor Your Application: Make sure to customise your application for the Sr Specialist role. Use keywords from the job description and demonstrate how your skills align with our needs. This shows us that you've done your homework and are genuinely interested in joining our team.
Be Creative!: Since this role is all about creativity, don’t be afraid to showcase your unique style in your application. Whether it’s through your writing or the way you present your experiences, we want to see your personality come through. Remember, we’re looking for someone who can embody Wendy's brand voice!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and what we stand for!
How to prepare for a job interview at The Wendy's Company
✨Know Your Platforms
Make sure you’re well-versed in the specific social media platforms mentioned in the job description. Research Wendy's UK’s presence on Instagram, TikTok, and Facebook. Be ready to discuss recent campaigns or posts that caught your eye and how they align with the brand's voice.
✨Showcase Your Creativity
Prepare a few creative content ideas that could work for Wendy's UK. Think about current trends and how you can leverage them to engage the audience. Presenting your own concepts during the interview will demonstrate your proactive approach and understanding of the brand's personality.
✨Data-Driven Insights Matter
Familiarise yourself with how to analyse social media performance metrics. Be prepared to discuss how you’ve used data in past roles to inform content strategies. This shows you can not only create engaging content but also measure its success and adapt accordingly.
✨Community Engagement Strategies
Think about how you would manage community interactions for Wendy's UK. Prepare examples from your previous experience where you successfully engaged with an online community. Highlight your interpersonal skills and how they helped build relationships with followers.
