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- Tasks: Manage Wendy's UK social media, creating engaging content and connecting with our community.
- Company: Join the vibrant team at Wendy's, a leading global fast-food brand.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Why this job: Be the voice of Wendy's UK and shape our online presence in exciting ways.
- Qualifications: Degree in Marketing/PR and 3+ years of social media experience required.
- Other info: Dynamic role with a focus on creativity and cultural relevance.
The predicted salary is between 36000 - 60000 £ per year.
The Sr Specialist - Social Media Marketing will oversee organic social channels and be the voice of Wendy's UK across key digital platforms (Instagram, TikTok, Facebook, etc.). This role is responsible for the end-to-end management of our social presence, encompassing content strategy, trend spotting, creative execution, community engagement, and performance analysis, all while upholding the unique Wendy's brand personality and tone of voice. This role will ensure the brand visual standards, character, tone and imagery are upheld and maintained across all channels.
Responsibilities
- Be on the pulse with social trends and cultural moments to generate organic social content that engages our audience and ensures Wendy’s UK relevance in online conversation.
- Layout the organic social calendar for each month (across all organic channels – particularly Instagram and TikTok) with the support of the International Social Media team.
- Devise creative ideas for engaging content and own the generation and execution of the content.
- Lead our social community management approach, determining how best to interact with our community in the right moments to drive maximum engagement.
- Leverage data-driven insights to inform future social content creation and community management strategy.
- Lead paid social marketing campaign management working directly with agency partners and external teams to develop and monitor full year-long calendar of activity.
Qualifications
- Bachelor's Degree is required; preference for Advertising, Communications, Marketing/PR.
- 3+ years of marketing experience, including an understanding and familiarity with all major social platforms.
- Demonstrated experience in social media, content creation & community management.
- Strong interpersonal skills and demonstrated ability to build strong relationships and influence others with the ability to contribute to new process development and develop robust creative deliverable timelines.
- Experience working at or with a large consumer-facing brand.
Sr Specialist - Social Media Marketing (UK) in London employer: The Wendy's Company
Contact Detail:
The Wendy's Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr Specialist - Social Media Marketing (UK) in London
✨Tip Number 1
Get your social media game on point! Follow Wendy's UK on all platforms and engage with their content. This shows you're genuinely interested in the brand and gives you insights into their tone and style.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn, join relevant groups, and participate in discussions. This can help us get insider info and maybe even a referral to boost your application.
✨Tip Number 3
Show off your creativity! Create a mock social media campaign for Wendy's UK as part of your interview prep. This will demonstrate your understanding of their brand and your ability to generate engaging content.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect directly with us.
We think you need these skills to ace Sr Specialist - Social Media Marketing (UK) in London
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your enthusiasm for social media shine through! We want to see how you stay on top of trends and engage with communities. Share examples of your past experiences that highlight your love for creating content and connecting with audiences.
Tailor Your Application: Make sure to customise your application for the Sr Specialist role. Use keywords from the job description and relate your skills directly to what we’re looking for. This shows us that you understand the role and are genuinely interested in being part of our team.
Be Creative in Your Approach: Since this role is all about creativity, don’t be afraid to showcase your unique style in your application. Whether it’s through your writing or the way you present your experiences, let your personality come through. We love seeing candidates who think outside the box!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our brand and culture while you’re at it!
How to prepare for a job interview at The Wendy's Company
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description. Research Wendy's UK’s presence on Instagram, TikTok, and Facebook. Be ready to discuss specific campaigns or posts that caught your eye and how they align with the brand's voice.
✨Showcase Your Creativity
Prepare a few creative content ideas that could fit Wendy's UK’s brand personality. Think about current trends and how you can leverage them to engage the audience. Presenting fresh ideas will show your proactive approach and understanding of the role.
✨Engagement Strategies Matter
Be ready to talk about your experience with community management. Share examples of how you've successfully engaged with an online community in the past. Highlight any strategies you used to drive engagement and how you measured success.
✨Data-Driven Insights
Familiarise yourself with how data can inform social media strategies. Be prepared to discuss how you’ve used analytics in previous roles to shape content creation or community management. This shows you understand the importance of performance analysis in driving results.
